Niche perfumery is something that haunts modern women. The aromas that belong to this category are unique, luxurious, inimitable. Each connoisseur of such creations is well acquainted with the work of a brilliant perfumer named Serge Luthen. “Shergi” is one of its most striking specimens, which did not leave anyone indifferent.
Oh, this is a great name ...
Perhaps the name of Serge Luten did not thunder to the whole world, like Coco Chanel or Christian Dior. Perhaps this designer and perfumer did not become the "poppin" that everyone wants to get. But true gourmets who know what quality is, what beauty and uniqueness are, are familiar with all the works of this ingenious author. What is his creative life?
In the early 60s, Luten, being a simple photographer, became interested in fashion. He began to collaborate with magazines such as Harper's Bazaar and Elle, creating images for models that were shot for their pages. He did makeup and hairstyles, selected accessories, created the integrity of images. Ten years later, he received a proposal for cooperation from the greatest brand Dior, and he accepted it.
Serge has developed a grandiose cosmetic line, which at that time was a breakthrough in the beauty industry. At the dawn of the 80s, the Japanese little-known brand Shiseido also invited Luten to work in the hope that he would raise their ratings. And so it happened - the company has become incredibly popular all over the world. Having earned such a grand experience, the stylist decided to go on an independent voyage ...
The beginning of a perfumery career
Serge Luten developed the first fragrance back in 1982 for the Shiseido brand, and it came out under the name Nombre Noir. At that time, the designer realized that he really wanted to be engaged in the development of perfumes and in the early 90s set to work on a new business. He organized his own company, which was called Parfums Beaute Serge Lutens, and immediately began to manufacture niche fragrances.
From the very beginning they were unique. They seemed to be simple notes, but non-standard combinations and dosage made the perfume simply amazing, bewitching and unlike anything else. During the 90s, Luten did not produce too many copies, but even those bottles, which can be counted on the fingers, scattered around the world with lightning speed, and the demand for them grew and grew. Therefore, at the dawn of the new millennium, the brilliant author came to grips with this matter and did not lose.
Creating a legendary fragrance
In the line of perfumes from Serge Luten there are no similar copies. Each of the bottles has such a unique smell that once you try it, you will never forget it. But at the same time, the perfumer has a style - all of his works are recognizable, as they are "written in one style." Perfume called "Shergi" Serge Luten created in 2005, and still the fragrance excites the imagination of everyone who hears it. The main goal of the perfumer was to convey an oriental, spicy and hot spirit.
He was inspired by the landscapes of Morocco, the culture and customs of this country. In perfume, the author wanted to conclude the spirit of a market that sells various spices and sweets, the aroma of the hot wind that blows from the desert, the atmosphere of irresistible heat that reigns in the sunny kingdom of Morocco. All this was embodied in the cherished bottle, which became the object of desire for true connoisseurs of beauty.
Name history
Serge Luten's perfume “Shergi” was named after the name of the wind that often blows in Morocco from the Sahara Desert. In this country, local people call it “sherg” or “sharq”, which literally translates as “east”. There is not a drop of freshness or lightness in this wind. It is dusty, dirty, sultry and very dry. Most often, this phenomenon in Morocco is observed in July and in August, when the temperature rises above + 40 ° .
Sherg flies from the Sahara, literally enveloping everything that meets him on the way. From this wind, houses, objects, cars and other objects that stand on the streets are heavily polluted. Walking around the city during the sherga period is simply impossible - it will fall into the mouth, nose, and ears. These dry and sultry air masses move westward, overcoming the shores of the Atlantic Ocean, and fly over the water, reaching the Canary Islands.
This is a unique natural phenomenon, which is mixed with the aromas of the ancient eastern city, the perfumer decided to conclude in one of his creations. As a result, “Sherga” from Serge Luten turned out to be incredibly hot, even sultry, spicy, sweet, deep and saturated with perfumes.
External data
Niche perfumery is always an expressionless package and a very deep content. "Sherg" from Serge Luten is no exception. The ingenious master always poured his aromas either into keg-shaped bottles or into practically flat rectangular bottles, and our “favorite” fell into the second category. This type of bottle is made of very durable glass, has a decent weight, but is completely transparent.
In the center there is also a sticker of rectangular shape, on which only the name of the creator and the name of the fragrance are written, as well as the brand logo. Everything is very restrained, minimalist and stylish. The neck of the bottle is very narrow, it is crowned with a simple round splash cap, but if you wish, you can put a spray bottle (it is sold with the bottle), on which you will already wear a tall and narrow cylindrical cap.
Her color is a mix of burgundy and dark brown, very dark and deep, interesting and non-standard. At the bottom of the bottle laser information is engraved with fragrance information.
Description of Chergui Serge Lutens
Very complex, very spicy, very rich and multi-faceted aroma. This is the East, with all its history, with all the spices, spices, winds and deserts, which were squeezed to an incredible scale and hidden in a small bottle. Everyone hears something new in these spirits. For some, they are a symbol of wealth, luxury and pathos, for others it is a unique eclecticism that can only be found in Morocco, for others, the aroma is filled with balms and herbs, spices and sweets.
This is a very rich, very sweet and very deep perfume that will be revealed on the body for the whole day, and every time you will hear new sounds from it. Serge Lutens Chergui is a combination of history, traditions, beliefs, fashion and even the weather of the East. This is a spirit and not for every day - they are intended for a special occasion, and for each this case is individual.
Composition and its features
The scent of Serge Luten's fragrance is rarely understood by users on notes and ingredients. Most often described by the olfactory impressions that it causes. So what do the lovers of these spirits tell us? First of all, they are sweet. Then comes a very tart and rich balsamic base, and a shade of tobacco and honey is cut out behind it. All this is supported by powdery and amber chords, which create a sense of integrity of the unity of this spicy-sweet symphony.
But still, we want to find out exactly which ingredients are sealed in Sergegu Lutens Chergui, so we present to your attention an olfactory pyramid:
- Initial notes: iris, honey and tobacco leaf.
- Heart notes: ambergris, musk and sandalwood.
- Base accord: rose, frankincense and hay.
According to Fragrantika, Serge Luthen’s Shergi primarily give us the aroma of tobacco and honey, and then ambergris with musk appears. All other floral and spicy notes are revealed at the very end. But in practice, a lot depends on the type of skin and body temperature. That is why this perfume is a niche, because every person plays in his own way.
Impression
The most fully described perfumes from Serge Lutens "Sherga" can only be based on the impressions that they generate. And they generate truly fabulous pictures in the head. The East is mainly drawn - cherry cigars, a strong and dry wind, spices that smell like in the market, spices that are put into food, tobacco that is packed into hookah, and honey as the highest point of pleasure. This cycle is complemented by simple flowers, but having a very deep and non-standard smell - iris and rose.
In most cases, the first notes of Sherga are honey and tobacco, and immediately after them ambergris appears. This is the sweetest and most painful “kit” that makes the fragrance recognizable. After that, the incense begins to "play". But here he is not at all the same as in other oriental perfumes. In "Sherga" the incense is dry, tart, appears in the form of a certain haze, envelops and makes your head spin with pleasure. In general, another smell comes from spirits - burnt leaves and hay. These are again dry notes that make perfume even more astringent and balsamic.
Gender affiliation
Most niche fragrances are included in the unisex category. Some of them are really flat and are suitable only for the gym. But the perfumes of Chergui Serge Lutens for men and women are a fairy tale that is read differently on each. Most often, a beautiful half of the population buys them in their collections, mostly they are lovers of gourmet smells. On women, these perfumes are revealed primarily by their most refined notes - flowers, honey, ambergris and tobacco.
When at the end of the day it comes to the base, the perfume becomes a little rude, takes on a masculine shade, but still continues to fragrance on a woman as a real bait for everyone around. But on the strong half of humanity, “Shergi” immediately envelops the most painful and harsh notes. This is tobacco, and sandalwood, and frankincense, and hay. Colors are almost inaudible, but woody and musky notes sound at full volume.
Resistance and loop
According to these points, Serge Luten never makes any mistakes, and if we are talking about such a rich and rich aroma as “Shergi”, then you should not worry at all. The fragrance can last on the skin for more than 12 hours, and approximately every hour it will open for you with a new touch. On clothes, perfumes are fixed in the "form" of ambergris and honey, that is, they cling to sweet notes, and hold on to the next wash. It is not recommended to apply the perfume to the fur, since it will not go anywhere from there, and if you want to use a different flavor, you will get an unpleasant mix.
The train of Chergui literally plays hide and seek with you. It all depends on the air temperature: if it's warm, then the spirits are fragrant, literally enveloping you and everyone who is nearby. Well, if the air temperature drops, the aroma “tightens the tail”, becomes more intimate and almost invisible to others. If the temperature is too high, perfumes can cause a headache - keep this in mind.
In winter or summer?
This question is extremely rhetorical for all lovers of this fragrance. At first glance it seems that after all “Shergi” is Morocco in its purest form. That is, the perfume should definitely be summer. But alas, wearing this balsamic powdery smell in hot weather will not work. It will simply strangle you and make you constantly moan from a headache. But with the onset of autumn, and even better - winters spirits seem to bloom.
At low temperatures they seem to warm you, return you to the past summer, give hope that everything will happen again and you will again enjoy sunsets in the desert and spices in the local market. Despite its frankly summer and sultry oriental notes, perfumes have become a real standard of winter and autumn for all domestic young ladies.
Relevance
When choosing perfumes, a very important criterion is also their belonging to daytime or evening. We would say that “Shergi” is a spicy oriental perfume that can only be worn in combination with luxurious toilets, but we cannot do this. All because this is not a standard smell of luxury and grandeur, not the fragrance that will complement the brand evening dress from the latest Dior collection. The perfumes are exquisite, eclectic, oriental and very unusual.
It will be more correct to say that they must be worn in accordance with the style and state of mind. If you are a creative person and work in the same creative company, then you can wear Chergui for work, combining them with unusual costumes. You can also “wear” this fragrance on a date as a complement to a romantic and slightly aloof image. And of course, as confirmed by the reviews, Serge Luthen’s “Cherg” is beyond age. They will ideally "sit" on a young but stylish girl, and on a lady of age.
Reviews
Chergui Serge Lutena is a masterpiece that resonated with the public in 2005 and still remains one of the most refined fragrances. The girls who choose it are real foodies. There are simply no negative opinions about perfumes, as they are unique. Lovers of light and translucent perfumes may not understand them, but real hunters for exclusive will appreciate it. A lot of reviews of Serge Lutens Chergui suggest that they are secretly adored by men.
There are frequent cases when the wife buys for herself this simple and at the same time unique bottle, and the husband regularly "bathes" in it, attracting the attention of everyone around him. Spirits are amazing, persistent, multifaceted. They take us to the East, make it clear that not only flowers and citruses can smell richly and exquisitely. This is a legendary fragrance that has become one of the most popular and sought after in the entire Serge Lutens line.