We are all different. Someone is better at generating ideas and concepts. Someone has to work out plans. For the third - to implement it consistently and methodically. Therefore, the question of how to sell an idea is relevant not only for those who are looking for investments for their project. In fact, an original concept, a fresh look and an innovative solution to an old problem can bring huge profits. Under one condition: that there is someone who realizes all this in practice.
So how to sell an idea? There are several ways, they differ in cost and complexity of implementation, and the participation of the human factor. The first one is to find an investor or partner. Announcements can be given on special portals, on ordinary boards, and even in newspapers. This implies either the creation of a joint venture, or the receipt of a percentage of the profit share or a kind of "franchise". A more complicated and laborious way to sell an idea is to make a proposal for potential interested parties. To send out your offer, it is important not to disclose the essence, but only in general terms to describe what the concept is dedicated to. Otherwise, you can be almost completely sure that you will be "led away" from the idea and you won’t succeed in gaining anything for it. Reliability and integrity of partners is the key. Many businesses are falling apart precisely because everyone is starting to "pull the blanket over themselves." Therefore, the selection of those to whom you can entrust your idea should be very strict.
Another way is competitive. If you are looking for ways to sell an idea, you can take part in various competitions and tenders. For example, many organizations promise financing of the most interesting and innovative projects. Therefore, if your idea evokes feedback, you can rely on someone to want to invest in its implementation. Another issue is the division of responsibilities and the formal structure of the business. That is, whether the author of the concept will be a third-party consultant, employee, shareholder or leader - it depends on who organizes the grant competition and under what conditions. Recently, peculiar auctions of projects have also been created where various mechanisms for evaluating and connecting investors and creators of “intangible assets” are used. You can search for similar sites and find out how to sell an idea with their help.
It should be remembered that any “intangible assets” - that is, knowledge, skills, projects, know-how, concepts, brands - also cost money. And considerable. And not only at the very beginning, but also at any stage of the enterprise’s functioning. Therefore, it is advisable to either patent the idea if possible, or to sign an agreement regarding copyright from the very beginning.
The third, quite common way to sell an idea for a business is to create an information product. It can be an e-book, video, program. A training course, training, materials for a seminar can also serve as such a product. That is, what other people may be interested in, ready to realize or invest in a business. When the product is ready, the question of where to sell the idea is decided quite simply. You can do this on your website, or through the newsletter or through special virtual content stores. Another option on how to sell an idea is to take part in various affiliate programs. Or write an article in a specialized magazine. However, in this case, even if they pay, then only for the text. And not for the idea itself, which with skillful implementation can bring huge income.