The crocodile brand with its mouth open for attack in 2012 celebrated its 80th birthday. Only the company's employees know how it will develop further and what new areas for the production of goods it will conquer, but one thing can be said with complete certainty: after 8 decades of a long journey, the Lacoste brand burns with a bright star in the sky of the Fashion World and is not going to leave it. Today, the brand is working on the development of 4 areas: clothing, sports equipment, accessories and a perfume line. Before starting a review of the fragrance Lacoste Essential, we will plunge into the history of the brand.
Crocodile conquering the world
The 20s of the last century became a key moment for the brand. Jean
Rene Lacoste, being a famous tennis player, went to the court not in an uncomfortable shirt, which had to be tucked in, but in a shirt with short sleeves and a collar. The convenience of the new model was immediately appreciated by everyone, and soon they began to copy it, and Lacoste, thanks to his sports “dead” grip, got a middle name during the game - “crocodile”.
Brand and logo - history of occurrence
After learning about the popularity of polo shirts and concluding an agreement with a knitwear factory, Jean René founded La Societe Chemise Lacoste. Thus began the production of the first products. The brand logo appeared as a joke. Tennis friend Robert, for the purpose of entertainment, gives Rene a drawing of an alligator with a raised tail and fiercely open mouth. Flattered by such a present, Lacoste makes a gift an emblem of the brand.
From that moment, the green alligator flaunts not inside, but exclusively on the front side of the brand-produced goods.
Main lines
In 1963, the president of the company was the oldest son of Rene, Bernard, thanks to whom a new era in development began. The brand begins to work on new directions, then becomes popular not only in Europe, but also in the United States. Invariable success came in the 70s, when the brand already had several lines:
- casual sportswear for men and women;
- accessories for teens and children;
- shoes for ladies and gentlemen.
The first men's perfumery was released in the 80s, when the company was at the peak of its popularity.
2010 was the start for two new lines: jewelry on the marine theme and the production of bags.
The anniversary year of 2012 gives all sports fans a line dedicated to the production of bicycles, skis, soccer balls, helmets and boards for surfers.
Company today
Today, Maus Freres is the owner of Lacoste. Although the main direction belongs to the youth lifestyle, the company is also considered the best, and the crocodile has gained worldwide popularity.
Lacoste is not a clothing, but a lifestyle.
Lacoste Essential toilet water: description and cost
This perfume filled the store shelves in 2005. Lacoste Essential is a bright and original combination of aromas of fruits, wood and spices. The smell is intriguing and energizing. The man who preferred this perfume is always in search of a new one - this adds energy to it to reach new heights.
The fragrance Lacoste Essential successfully contained notes of romance from patchouli and roses, a barely perceptible sea breeze promotes relaxation and freshness, and citrus fruits give sparkling sounds to the toilet water. According to the creators, the perfume is addressed to those representatives of the stronger sex who, despite their age, are full of energy and young in soul. Lacoste Essential has an intriguing and mesmerizing fragrance that inspires confidence. But the main highlight is not that. When creating toilet water, modern technology was used, which gave the perfume a durability that lasted for 24 hours or more.
The attractiveness of Lacoste Essential gives the classic duo of sandalwood and patchouli, while the captivating charm and dynamic development of the smell are achieved thanks to the sweet aroma. The final word is behind the tomato leaves, which add a special piquancy to the perfume.
Men's perfumes Lacoste keeps one secret: if you need to make the smell brighter and stronger, just rub your finger over the area where the fragrance was applied. After a while, you will feel that the toilet water has played with new chords and bright colors. In such a tricky, but simple way, you can at any time resurrect the initial notes of the fragrance of Lacoste Essential toilet water. Price for this most striking example of the interweaving of ageless classics and modern style, men who are prone to romance and look at life with an optimistic look will like it. The cost of 125 ml starts from 2800 rubles. Depending on the region, the price may be lower or higher.
Giving the aroma of bitter trail black pepper competes for the palm with a temperamental sandalwood, and which of them will be the winner will be recognized only by a successful man who owns toilet water.
Customer reviews
According to manufacturers, the fragrance can inspire confidence. What do people think about the miraculous abilities of Lacoste Essential? Reviews of the male population were divided. Some noted that, despite their persistence, fresh notes are not expressed as strongly as in other similar aromas, others claim that the smell is not only long-lasting, but refreshing and unobtrusive. Summing up all the reviews, we can say that Lacoste Essential eau de toilette was highly appreciated by customers.
After a review was made and estimates of the stronger sex were recognized, it seemed that the Lacoste Essential perfume was able to provoke even the most ordinary man to conquer new heights.
One look at the stylish bottle with emerald-colored liquid and engraved by the famous crocodile will create new dreams in your imagination that you want to turn into reality!