To be bright fashionable and unique - is this not what every young girl dreams of? Make your dream come true without difficulty with Direction hair dye. Her assortment has many original shades that stay on strands for up to three weeks without losing color.
History of La Riche
Direction hair dye was created by La Riche. The company itself was founded in 1981 in the UK and for more than 30 years it has been producing crazy hair dye. From the first minute of life, the entire line of bright colors of Directions began to be popular among people who gravitate towards a bold image and self-expression, who love and are not afraid to experiment with their image.
The paint does not harm the strands during the staining process, as it does not contain hydrogen peroxide, parabens and ammonia. The composition of the product is enriched with plant extracts, the action of which is aimed at restoring and strengthening hair. This is the most resistant permanent paint in the world. It is sold ready-made. It does not need to be bred, just apply to hair and withstand a certain time. Products are packaged in 88 ml clear plastic jars. With their help, the composition is convenient not only to use, but also to store.
Directions Hair Dye Assortment
Direction hair dye presents a palette of colors, which includes 34 shades. Every year the company updates its range, offering fans more bold and unusual tones. The coloring agent has a jelly-like consistency and a light, unobtrusive gouache flavor. Especially popular is Directions La Riche hair dye shade Silver, Apple Green, Atlantic Blue, Carnation Pink, Lilac.
The range of Directions includes bright, but close to natural classic colors. These are the tones: Coral Red, Ebony, Fire, Flame, Pastel Pink, Vermillion Red, White Toner. All colors can be mixed together, which makes it possible to bring out your own individual hair tone.
This paint is designed for courageous, young and dynamic women leading an active lifestyle. These ladies can do anything. They are not afraid of experiments and gladly change one bright shade of their hair to another, no less surprising and original.
Hair color Directions: instruction
The dyeing agent is highly pigmented and can easily dye not only hair, but also everything that gets on. Therefore, it is important when using the composition to follow the instructions, which gradually describes the whole procedure.
So, before dyeing your hair, you need to thoroughly wash it with shampoo that has a balanced pH level. Then the curls are dried with a towel. The day before this event, you can not apply balm, lotion and hair conditioner to the strands . Next, the necessary amount of Directions (hair dye) is transferred to any plastic container. The instruction advises to use half of the plastic packaging for dyeing short strands, and for the long hair, use the entire can.
Hands during the procedure must be protected with gloves that fit tightly to the skin. So that the ears and dermis of the face do not acquire the same shade as the curls, they are lubricated with petroleum jelly or oil. These substances should not get on the hair, otherwise dyeing will not occur at this place.
Paint for uniform distribution is applied with a brush at a distance of 3-4 mm from the skin of the head. The pigmented composition is distributed along the entire length, touching the tips. The staining procedure begins with the occipital part of the head. The paint is kept on the head for 30-60 minutes. The longer it is on the hair, the more the color of the strands will be more intense. The product does not contain ammonia, therefore, it can stay on hair for a long time without harm.
The use of an infrared lamp with a high temperature regime will reduce the staining time to 15-30 minutes and give a richer and more stable tone. Over time, the curls are washed in running water, preventing the composition from getting on the face or eyes. For durability of a shade locks rinse with water and vinegar. The solution is left on the hair for two minutes, after which it is washed off, and the strands are dried.
The nuances of staining
In order to get a rich and bright shade, curls should be lightened as much as possible. On natural, even light strands, a pigmented product will give only a light shade. Dyeing black and dark hair will not give any result. Using the conditioner or balm a day before staining, as a rule, does not allow the Directions tool (hair dye) to fix properly, which makes the color dull.
In order for the shade to remain unchanged longer, for shampoo for regular use you need to add a little paint and wash it with your head. After the procedure, you can not use detergents for hair against dandruff, medical shampoos and other similar products. After staining, you need to wash your curls in cool water. You can treat clarified strands with burdock oil or whey with burdock extract.
Some shades, especially the dark tones of red, purple or green, can tint the natural color of the hair, but a truly bright shade can only be achieved with clarified hair.
Hair dye is sold ready-made. No foreign ingredients can be added to it. It is allowed to mix the colors of the paint of the same line with each other, but in no case should it be mixed with other oxidizing agents or dyes.
The product is highly pigmented and is able to temporarily stain skin, clothing, household items, bedding, etc. Remove pigment from the skin with:
- alcohol;
- soda;
- vodka;
- make-up remover;
- shaving foams;
- lemon juice;
- toothpaste.
Frequent shampooing with soap and hot water, as well as chamomile infusion, will help to quickly reduce color from hair. You can not combine Directions with alkaline products, as they destroy the acid balance, which is needed to maximize the saturation of hair with color. All cosmetics used should have a low pH and not contain alcohol.
How to extend color fastness
Direction hair dye is semi-permanent. It is made from natural substances with the addition of herbal extracts. The paint is best absorbed at the roots and into the porous layers of the hair, so it is recommended to lighten the hair before dyeing. Depending on the condition of the hair, one or another result is obtained.
In any case, with each shampooing, the pigment will gradually be washed out of the strands. In order to extend the life of the color, you need, as mentioned above, rinse the curls with vinegar immediately after staining. This procedure will increase the pH level of the paint and give it durability.
Some experts recommend preserving hair shades less frequently. Here women go to various tricks, this:
- the use of dry shampoo;
- rinsing hair with apple vinegar;
- combing with a natural brush;
- complete rejection of the balm;
- washing hair only with cool water;
- shampoo for colored hair should not contain sodium lauryl and sodium laureth sulfate, you need a soft and sulfate-free agent.
Also, while washing your hair, as little detergent as possible should be applied to the strands. In this situation, it will not be superfluous to apply co-washing, that is, washing curls with a special conditioner without silicone and other harmful substances, as well as without shampoo. After staining, the hair should be protected from sunlight, hot styling and the pool.
Precautions
Directions La Riche hair dye should not be used to color eyebrows and eyelashes. Avoid contact with this product in the eyes. If this happens, then the organs of vision should be washed with warm water.
It will not be amiss to conduct an allergic reaction test before the staining procedure. To do this, a small area behind the auricle or the inside of the bend of the elbow needs to be washed with soap and dried. Apply a thin layer of a coloring agent to one of the indicated places, allow to dry and leave in this form for a day. Then rinse the test area well. If there are visible signs of irritation, then hair dye should not be used.
Positive sides
Colored hair dye Directions has a fairly low cost compared to its competitors. Among the positive qualities are convenient packaging and good consistency, which, when processing the head, does not flow and is easy to apply. Therefore, when working with paint, neither hands nor clothes practically get dirty. La Riche Directions hair dye has caring properties. It does not dry; its action is similar to balsam. Saturated shades allow you to paint almost any base color.
A characteristic feature of the paint is its amazing durability, which with proper care can last up to two months. When using dark shades, you can easily save on paint and get a saturated bright, but not pastel color.
Cons of coloring agent
Among the negative sides of this paint is the small packaging volume, which is 88 ml, while for similar products it is 118 ml. Color marking is on paper, which is easily peeled off, and then it is difficult to restore the desired shade in the memory.
A significant disadvantage of women is the sudden change in the paint formula by the manufacturer. The same color, but from different parties can give the exact opposite result. As a rule, after the indignation of clients on the official website of the company appears information about changes in the composition of the funds.
How to wash off the paint
What to do if the hair color after dyeing is not satisfied? Need to remove the paint. Washes are natural, not containing chemicals. These include:
- Vegetable oils, including burdock, olive, coconut, almond, castor. They are applied to the curls in hot form, preheated in a water bath or in the microwave. Leave for an hour.
- Dairy products. These include kefir and yogurt.
- Laundry soap reduces acidity due to alkali content.
- Alcohol (beer, brandy).
- Aspirin. Five tablets are dissolved in a glass of warm water.
- Dandruff Shampoo.
- Soda. Keep on hair for 5-20 minutes.
- Lemon juice diluted 1: 1 with water.
Also, to wash off permanent paint, you can contact the beauty salon to professionals. They for a relatively small amount of money will bring the hair to its former state.
Paint cost
The price of Directions (hair dye) ranges from 400-1000 rubles. For women who bought on eBay, the product cost less, in the region of 300-400 rubles. In Russian online stores and at points of sale of cosmetics, paint costs an order of magnitude more expensive, about 700-1000 rubles.
Where to buy a product?
Paint Directions can be found in large cosmetics stores. Many people purchase it through the Internet and on the eBay international trading platform. Some order cosmetics directly from the UK from the company's official website. They say that in this case the product is cheaper.
Hair dye Directions: reviews
Hair dye has won the hearts of thousands of women. They note a gentle coloration that does not harm the hair. They say that paint allows you to achieve fantastic colors, but only on bleached strands. If you use the product on a head of hair with a natural shade, then you get only toning without saturated color.
Ladies note the convenience of its use, and some girls breed darker shades with a balm to save paint and note that the color does not lose. They say that after painting the strands need to be monitored carefully. If you use a balm (mask), then the pigment will be washed off the hair faster. Many ladies say that this is the most persistent permanent hair product that lasts up to two months.
Girls love the Directions Pastel Pink hair dye. Reviews say that after staining with this tool, the curls become unusually soft. Since this shade is pale, it rinses off faster than brighter colors. Women have to update it every 3-4 weeks.
But not everyone is happy with the result of staining Directions. In some, the paint went stained, despite following the instructions. A certain part noted that the product is not completely removed from the hair, and after bold experiments, traces remain that have to be painted over with other means. There are women whose curls after prolonged staining of Directions became like a washcloth, and they had to restore them.