Outdoor advertising is an extremely important effective and marketing tool, which is simply necessary for a full-fledged advertising campaign. Thanks to the variety of choice of various formats and well-planned address program, focused on solving many important tasks for business, for example:
- the formation of the image of a trade brand for a client is implemented using advertising planes of a significant format, such as, for example, a super site or a firewall,
- informative functions - advertising of various events, concerts, exhibitions, etc.,
- pushing for sales - advertising discounts, various sales or seasonal offers,
- sales regulation - if you forget about such a function of outdoor advertising, you can easily earn an undesirable image. Do not forget that the availability of goods must meet the expectations of the advertising campaign.
What are the advantages of outdoor advertising over other media?
- She acts where most people spend a significant part of their active time outside their home.
- The inevitability of contact with outdoor advertising, especially in traffic.
- As soon as the outdoor takes control of the necessary target audience, which does not sit at the screens of their TVs, does not read the different press because of its employment. Such a target audience works a lot, while actively consuming goods and services.
- Navigator - outdoor advertising directs potential and loyal customers to places of sale of goods and services.
- And the most important thing in outdoor advertising is that it operates around the clock.
Today, outdoor advertising is diverse and has a large number of types of media, so when choosing a specific advertising medium, it is more advisable to contact a specialized RGM, where you will be helped to create an unusual and unique design to promote your business.
So, the main types of outdoor advertising, which can often be found in big cities, include:
Billboards or billboards are billboards, the most common outdoor format.
Lightbox or citylight - two-sided construction on a support, with built-in backlight.
Trolls or banners - two- or one-sided advertising structures. The advertising image is printed on banner fabric, which is decorated with a huge number of eyelets.
Firewall - an advertising structure of impressive dimensions, in the form of a stretched canvas or shield, located on the blank walls of buildings.
Scroll or, in other words, scroller, scooter is an advertising design with a changing picture, which is equipped with a high-quality backlight system.
Pillar is a type of advertising structure common in outdoor advertising, which is a curbstone with two or three advertising pictures, with the presence of internal illumination.