Choosing gifts for employees and customers is a constant headache for any advertising manager. Especially when it comes to men and men's holidays. However, there are several remedies to help relieve this pain. Here is their recipe.
When, to whom and how much
1. As with any important business, congratulations to the representatives of the stronger sex - employees, business partners and clients - on the occasion of February 23 should be approached responsibly, which means in advance. This will allow you to choose, order and manage to receive truly exclusive, unusual, pleasing corporate gifts for men.
2. The most important stage in preparing for the selection of branded souvenirs is the determination of the circulation and category of presents. Company executives will need expensive VIP sets. As a rule, they require a small amount. For example, sweets with gold, compound sets. Colleagues and customers can be presented with business class gifts or promotional souvenirs at an average price and ordered in an average edition. Chocolate tools can serve as a sample. Finally, “small things for distribution” are suitable for mass actions - small and inexpensive, but bright, pleasant and memorable presentations. For example, lollipops with a logo or small chocolates. To conduct a prominent action in a store or at an industry exhibition, they will need a significant amount. Whatever it was, the main thing is to decide on the answers to the questions “To whom?” and how much?" before choosing the souvenirs themselves.
3. When the circulation, the circle of recipients and the budget are clear, it is time to start and, in fact, to the choice of gifts for men. All the recipients are different, and their interests with hobbies are different. Typically, the company has to congratulate the defenders of the Fatherland of different ages and statuses on the career ladder. How not to make a mistake in choosing a souvenir? A universal solution for a variety of recipients will be edible souvenirs, a variety of advertising goodies. Many sociological studies have confirmed that men are more gourmets and sweet tooth than women. And the path to the heart of not only the beloved man, but also the male client lies through his stomach.
Thematic gifts: “army”, bath, funny
4. The traditional theme of corporate congratulations on February 23 is army. This is due to the very essence of the holiday - Defender of the Fatherland Day. Within the established tradition, one can also be original: soldiers, tanks and planes can be made of cookies and chocolate. You can order drinks in curly bottles or in traditional, but with a thematic label. Those who wish “all at once” will benefit from “army” gift sets.
5. However, not everyone wants to go along a simple path and order "army" gifts. Then it’s worth considering what other qualities besides taste, men appreciate in gifts. Firstly, an edible souvenir can also be practical - after all, just such presents are to the liking of men. You can make a treat useful by supplementing it with bath accessories: felt hats or slippers, essential oils. You can also order a set of chocolate pieces or piles in the form of chess, drafts, backgammon, so that with the help of such a gift you can not only treat yourself, but also pass the time for the game. In addition, you can also brand inedible souvenirs - for example, order condoms with a logo.
6. Secondly, most men value gifts with humor. That is why there are so many funny chocolate figures in the arsenal of gifts for the strong half of humanity, as well as specially designed sets that creatively reflect male interests. Among them are mini-bars for the office, sets designed in the style of special agents, astronauts, superheroes or various sets that beat the man’s goal - to plant a tree, build a house, raise a son. Sweet tooth will be entertained and ridiculed by sets of dragees in pharmacy jars with humorous signatures: sweets “for money”, “for courage” or “for everyday stress”.
7. If one-piece VIP gifts are purchased for specific recipients, it will not be out of place to find out a little about the recipients. What are their preferences, whether they like sweets and drinks, whether they served in the armed forces and whether it is appropriate to give “army” souvenirs, whether they have a sense of humor - all this will help to make a choice.
8. If there are many recipients planned and a study of their tastes is not an option at all, then “neutral” goodies will do. For example, gift sets of tea and coffee, promotional chocolates, gingerbread cookies, sweets with a logo.
How to give gifts to men
9. It is worthwhile to dwell on the design of the gift. When ordering, you definitely need to express your wishes for packaging. It can be branded or just festive, creatively unusual (for example, you can put a gift in a tin can) or traditional. In addition, goodies with a logo can be supplemented with a company letter with a wax seal or a personal card.
10. When the order is accepted and paid, and the company is already waiting for the delivery of its gift sets, the advertising manager should not waste time in vain. It's time to think about how to present them - what words to say and what to wish to the addressee! An ideal option would be an individual approach in verbal congratulations: each recipient will be pleased to hear something about a good attitude personally to him. This is especially important if personalized VIP and business class presentations are prepared.
11. And finally - the most important. If the company has not yet decided whether to congratulate customers and contractors, buyers and suppliers, superiors and subordinates from February 23, the advice is clear: of course, congratulations! Money spent on advertising goodies will be returned by the loyalty of key people and new orders.