According to statistics, the reader determines the value of the text in the first 5 seconds. First of all, he draws attention to the title of the article. A title is a string that contains the name of the text. It should advertise the text following it. The title has several functions: it makes it easier for the reader to find the necessary information, reveals the content of the article, and attracts attention. Good newspaper headlines significantly increase the number of readers. A weak heading will negate all the efforts of the author of the text.
Mistakes
What is a headline? Novice copywriters often make similar mistakes. The most difficult process for them is the compilation of article headings. "Unique offer" is an example of a "blind" name. It does not disclose the content of the article. The reader will not waste his time on text with such a page title. The next mistake is a name without specifics. An example is Fur Coats. Such advertising in the headlines of newspapers worked in the 90s of the last century. Today headlines need more information. The worst mistake is the lack of a title. An incomprehensible sheet of text on the site will destroy the work of the author.
Effective headline
What is a headline? To create an effective name, you can use the following methods: designate the target audience, demonstrate the usefulness of the text, show its relevance. The audience is distinguished by occupation or by the circumstances in which the reader finds himself. Examples are "10 Tips for Beginner Copywriters," "Survival Course for Single Moms."
You can use numbers and statistics to emphasize the relevance of the text. Example - "10 ways to increase site traffic." The formula "problem plus solution" practically guarantees attention to the text. The next trick is to contact the reader directly. Example - "Have you volunteered?" Interrogative headings increase the number of readers by several times. Example "How to choose a title for an article?"
Perfect name
What is a headline? It often takes as long to create a good title as it does to write an entire article. Experts argue that the ideal name should consist of six words. The reader pays particular attention to the first and last three words. The headline should be intriguing and promise to make a profit.
What is a headline? The words that attract the reader - dangerous, unexpected, erroneous, myth, unfair, strange, harmful, touching, unique, exclusive, the first in the world, mysterious, admitted, revealed a secret. It is also recommended to use the word "Russian". Recently, news about our country has been more popular with readers. At the same time, the words "American" and "Englishman" can adversely affect site traffic. Bad headlines - "Teachers demand higher salaries," "American saved a child’s life."
Good headlines - "Russian teachers demand an increase in salaries", "A lone millionaire saved the life of a sick child." Also very popular are materials in the headings of which the author refers to a sense of justice. Bad headline - "The girl did not get to the concert due to illness." A good headline is "A disabled girl was not allowed to see a famous singer at a concert." Using celebrity names will increase site traffic. Bad headline - "A new movie about football has been released in movie theaters." A good headline is "The first movie of Danila Kozlovsky was premiered in cinemas." Badly recognizable persons must be indicated in the context of more famous personalities. Bad title - "Anna Shulgina starred in a new film." A good headline is "Valeria's daughter is filming a new film." To create a name, you can use a special online service - a headline generator.
Upworthy
Upworthy Resource was founded in 2012. Its creators pay special attention to article headings. Each text is gaining thousands of reposts on social networks. However, most materials are not of high quality. What is the secret to Upworthy's success? Their articles are curious. Example - “The sailor wanted to know what the energy company was hiding from him and his colleagues.” Headings are made for social media audiences. Authors often use conversational style. All headers are thoroughly tested. About 25 heading options are compiled for each article.