The difficulty in determining the lexical meaning of the word "media" is that the dictionary only gives a decoding of the abbreviation. Therefore, a fuller understanding of the term will have to be formulated by ourselves; we also consider synonyms and interpretation of the concept.
Definition and functions of the media
Remember the wonderful story that there will be nothing: neither theater, nor cinema - one continuous television will cover us all with our heads? The cult film "Moscow Does Not Believe in Tears" was released in 1979. According to this logic, TV was supposed to reign in 20 years, as promised by Rudolph / Rodion. But in 1999, nothing of the kind happened. However, another revolution occurred - the Internet was invented, although the Network became available to a wide range of people a little earlier, but this is not essential. And it was the World Wide Web that turned people's ideas about the possible. And now even the world print media is mastering the electronic space.
But unfortunately, even the recently published explanatory dictionary knows little about the lexical meaning of the word "media", offering only decoding of the abbreviation. The latter, as you know, is this: "The media." We will have to formulate the most general concept of the subject ourselves. To complete the task, it is necessary to consider the main functions of the media, there are two of them:
- Informational. Through communication channels (radio, television, Internet), the population is notified about events taking place in the world and the country.
- Ideological. With the help of the media, certain spiritual values are replicated, they are used as an instrument of economic and / or political influence. In this case, since the information is supplied at a certain angle, the film industry is also included in the media.
Further, to better understand the current state of affairs in the field of technology, we consider the difference between the media and the QMS. The last abbreviation means “mass media”, and it will help us to formulate the lexical meaning of the word “media”.
Media and QMS
It’s more literate at the moment to say “mass media” rather than “information”. Because our television, the Internet and radio are interactive entities capable of interacting with a listener or viewer. An article is written on some resource, you can immediately comment on it, express your attitude. In other words, there is communication between the publication, the author and the public. When it comes to the media, these channels, by definition, do not imply feedback. They disseminate information unilaterally. Of course, such an approach has long been outdated and does not meet modern requirements, but the term “media” has taken root in the language, not “QMS”. Sometimes we say "mass media", which is tracing paper and an abbreviation for English media of mass communication. Thus, the term “mass media” is more modern than “media”. To formulate the lexical meaning of the word "media", it remains only to consider analogues of the concept.
Synonyms
Of course, we can assume that there is no special need for the section, since those replacements that may be useful to the reader are already clear. And nevertheless, duty tells us to make a traditional list of synonyms. So, the list is as follows:
- a television;
- broadcasting;
- print media;
- online publications;
- film industry;
- mass media.
By the way, an interesting question arises: can theaters be attributed to the media? We still did not dare, but on the other hand, all this information space forms a single sphere. How, for example, can a movie or a play be separated from their promotion in newspapers, magazines or on TV? No way. Moreover, now there is the opportunity to watch performances from all over the world, visiting the cinema. Thus, the last word acquires some other sound. And cinema and theater are getting closer, although lovers of the latter probably never believed that this was possible at all. Still, theater is for the elite, and cinema is for the masses.
It is difficult to formulate a brief lexical meaning of the word “media”, it is a very polemical topic, but we will try. Media is a means of collecting, processing, disseminating information intended for a mass audience, with the goal of economic or ideological impact.
Fourth power
You can decrypt the abbreviation in a different way. How? Mass initiation system. The latter concept refers rather to religious rituals and is widely used by people in secret societies. But in this case, initiation is the usual initiation of a person, his introduction to the course of affairs. In addition, some fans, fans of anything circulated in the media, behave like sectarians, so there is no special liberty here.
Why is the press (in the broad sense) the fourth power, as well as the legislative, judicial and executive branches? Because she has the opportunity to influence public opinion and people. The media crown and overthrow idols. The influence of the media is not limited to show business. If a person is not aware of the latest achievements of his country, then the News program will tell him about them. If he does not know what political power to support, then publications that obey the authorities and those that oppose them will compete for his voice. The final choice is still up to the person. The position “above the battle” is possible only if people do not receive any signals at all.
Free education thanks to the internet
But it is not all that bad. Who somehow deviated from the initiation process through the media and, like M. M. Zoshchenko, does not support any party (in the days of the Soviet classic, this was especially brave), he discovers untold treasures of the Internet space in the form of a huge number of public libraries in which you can take books completely legally. And while some worship Messi and others worship Ronaldo, you can read classics and modern books. Let us recall the example of Ray Bradbury, who never received a higher education and "graduated from the library instead of college." Of course, this is an exaggeration, since the writer cannot stop reading and writing, so the education in the library is in vivo. But the classic example proves that anything is possible.
Answering the question, what is the lexical meaning of the word “media”, we also understood: like any major phenomenon, the media is not only harm, but also good.