A coffee shop is a small establishment that differs from catering facilities in its special assortment. Here visitors are given the opportunity to make an order consisting of delicious coffee and an unusual confectionery. At the same time, coffee houses, as a rule, do not offer cold snacks, main dishes or salads.
If you want to open your own successful business, then as one of the options it is worth considering the possibility of opening such an institution. At the same time, a business plan should be drawn up at the initial stage of your event.
The first steps
A beginner entrepreneur, first of all, will need to develop a business plan for the coffee shop. This is a document that will contain answers to the most pressing questions. In order to develop a business plan for a coffee shop, it is necessary to analyze the upcoming investment using calculations and estimated figures.
The necessary documents
A novice entrepreneur should register with the tax office. To do this, you need to select the legal form appropriate to the scale of his upcoming activities. It can be IP or LLC. When registering, please note that your OKED is 55.30 "The activity of restaurants and cafes."
After receiving all the necessary documents, without which it is impossible to open a coffee shop, write and submit an application about the tax regime you have chosen. In the event that it will not be possible to conduct your business on UTII, the most profitable option is the STS (15%).
In the event that your institution will take on the sale of alcoholic beverages, get the appropriate license. In order to avoid penalties, it will be necessary to take care of it in advance
Location
The coffee shop’s business plan should include a chapter that will describe the location of your establishment. The success of the whole business depends to a large extent on the favorable location of the object. Ideally, the coffee house should be located in the most crowded place.
Creating a business plan for your institution should include consideration of the best options, including:
- availability of a nearby metro station;
- intersection of crowded streets;
- business quarter;
- the location of nearby shopping centers, as well as educational institutions, train stations or markets.
As for the sleeping areas, the premises on their territory can be rented for a small fee. However, it is worth considering that the profitability of such a business will be extremely low. Good profit will bring a mini-coffee shop. This is a small institution in which there are only a few seats. This point, as a rule, is combined with a shop specializing in the sale of coffee. Despite its small footprint, its profitability can exceed a thousand percent.
Room
The coffee shop’s business plan will also require consideration of various options suitable for your premises. This section needs to be paid close attention, since strict sanitary-hygienic requirements are presented to any catering facility. You can get acquainted with them in the "Technical Regulation on Fire Safety Requirements", as well as in the decree of the chief sanitary doctor of the Russian Federation dated March 31, 2011 No. 29. These requirements are also contained in SanPiN 2.3.6.1079-01.
We list the main ones:
1. The presence of a soundproof layer. It guarantees noise avoidance for residents of nearby houses.
2. The area of the institution, designed for fifty seats, should not be less than one hundred and fifty square meters. Fifteen to twenty square meters should be allocated for the preparation of sweets and coffee.
It will also be necessary to take into account those requirements that are imposed by fire control. Only when they are completed will your activity be considered legal. The requirements of sanitary and epidemiological surveillance should be taken into account. Processing and preparation of products, as well as serving meals should be carried out in strict accordance with them.
Interior
A business start-up plan should consider all aspects of entrepreneurial business that will have a significant impact on the success of the event. It should be borne in mind that the fame, and therefore the profitability of each coffee house, largely depends on its interior. When considering this issue, it is important to highlight the key idea of the institution, and up to the smallest nuances, think over the arrangement of furniture, the colors of walls and ceilings, etc. It should be borne in mind that the interior should have a combination with all the details, and even with the varieties of coffee offered by your institution, as well as with confectionery. The design of the room will create an atmosphere of comfort and a special image of the institution. There are no restrictions on the choice of style. It all depends on your ideas, wishes and preferences.
A business plan with calculations and a description of all the details should provide for the demarcation of the coffee house premises into two sectors. One of them will be for non-smokers, and the second for tobacco lovers. Do not miss this question. Potential visitors will be grateful for your concern, and will be happy to visit your place again.
Coffee shop equipment should include air conditioning and ventilation. It should be borne in mind that it should have a high level of efficiency. Then customers will appreciate it.
Equipment and furniture
If you draw up business plans, ready-made examples for opening such establishments will help you decide on the purchase of the necessary household equipment. What should start-up capital be invested in? The section on the purchase of equipment and furniture, which includes an already prepared business plan with calculations of cash investments, see below. So, you will need:
- two or even three refrigerators of 50 thousand rubles each. every;
- professional type mixer (3 thousand rubles);
- coffee machine (30 thousand rubles);
- several professional-type coffee grinders (15 thousand rubles each);
- washing (20 thousand rubles);
- showcase (150 thousand rubles);
- one or two cutting tables (10 thousand rubles each);
- a microwave oven (3 thousand rubles).
Depending on the tasks set for the coffee house, the following can also be acquired:
- a cabinet for culinary baking (60 thousand rubles);
- freezer (30 thousand rubles).
It is also worth considering that the number of coffee grinders purchased must be equal to the number of coffee varieties offered to customers. Only in this case, the flavors of the grains will not interrupt each other.
What kind of furniture should provide for the preparation of business plans? Ready-made examples of such documents for a coffee shop with an area of 150 square meters suggest a purchase:
- tables (40-60 pcs.);
- chairs (130-150 pcs.);
- hangers (one for 2-3 tables);
- bar counter;
- the sideboard of the waiter.
The equipment for the coffee house should include various furnishings that allow you to create a pleasant atmosphere, as well as a variety of kitchen utensils for making pastry and serving drinks.
Menu
What is the difference between opening a coffee shop? The business plan drawn up by you should include a list of those dishes and drinks that will be offered to visitors. Customers often visit those establishments where the menu has various types and varieties of coffee. It is worth offering mocha and espresso, cappuccino and latte, Americano and ristretto, that is, everything that is very popular among the population. The menu may include a variety of syrups. In addition, coffee cups should be purchased in different sizes. In this case, each visitor will choose the desired volume of drink for him.
The above list is basic for every coffee shop. The further menu will depend on your wishes. It can include buns and sweet desserts that blend perfectly with strong coffee. Other dishes should not be offered at the first stage. It is advisable to expand the assortment when the business starts to bring real income, and you begin to expand, and also think about creating your own coffee shop network.
Suppliers
In order to make a profit, a coffee house should offer customers only a quality drink. That is why you will need to understand the aroma of raw materials, correctly evaluate the features of the form and the level of roasting of grains, as well as their color. All this will determine the absence or presence of various impurities in coffee.
The aroma of the grains should be perfectly clean. It should not contain any suspicious notes. You need to check the entire batch. In a quality product, all grains have the same size and color.
Staff
For the normal organization of the work of your coffee house, you will need to include the following positions in the staff:
- directors;
- two cooks (for work in different shifts);
- four waiters (two for each shift);
- two bartenders;
- two cleaners.
If the business plan you have prepared involves preparing your own desserts, then the technologist will also need to be included in the staff. An accountant and a driver will also be needed, which can be hired concurrently to reduce staff costs.
Price policy
When forming the cost of the food and drinks offered by the coffee house, one should take into account:
- the cost of raw materials;
- the price of competitors for similar drinks and confectionery;
- customer demand.
Pricing should be based on the principle of covering all costs incurred and obtaining sufficient profits for the further development.
Advertising
You should not spend money on large-scale informing the public about the work of your coffee shop. A disproportionately greater effect will be achieved by targeted advertising targeted at a potential client. For example, not far from the place where the coffee shop network is located, passers-by should be handed out flyers. The owner of one of them will qualify for a free cup of coffee.
A sociable and skillful sales manager is able to win the favor of customers and make them want to visit your place again and again. According to most coffee house owners, this improves work efficiency better than billboards, discounts, and free cappuccino sweets.
Amount of investments and profit
In order to open a coffee shop, the area of which will be equal to one hundred and fifty square meters, you will need from 2 to 6 million rubles. According to preliminary estimates, the initial capital will fully pay off in about three years. However, it should be borne in mind that each entrepreneur has such a period, and its duration depends on the revenue received by the institution.
The business of opening your own coffee shop is a very promising business. In order to understand this, it is enough to calculate the profit received from one cup of the aromatic drink you have prepared. So, for an espresso you will need seven grams of ground coffee. From a kilogram of raw materials you get one hundred forty servings. With the cost of coffee beans at 1.2 thousand rubles per kilogram, the proceeds from the sale of the drink will amount to 11.2 thousand rubles. (the price of one cup is 80 rubles). Calculations show that the profitability of your company will exceed 800%.
Tips for successful entrepreneurs
Those businessmen who have opened their own coffee houses and are already receiving good income from their event, recommend:
1. Do not strive to turn your restaurant into a restaurant. These are completely different concerns and costs. The word coffee house itself means coffee. Therefore, the main emphasis should be placed on this particular drink.
2. Take care of the location of the coffee shop. Do not forget that your institution will relate to retail. That is why a successful place is the basis of his successful work. Well, if the coffee shop opens in a crowded area. It is also good if the room has large windows. Passers-by passing by, seeing people at coffee shop tables, will certainly want to go in and have a cup of a wonderful drink.
3. Do not get involved in related and additional products. Of course, with a large influx of visitors there is a desire to offer them sandwiches or sandwiches. A varied menu will help to make big profits. However, do not forget about the main purpose of the institution. People visit it only to enjoy a conversation and a cup of aromatic drink. Those with a desire to eat go to cafes or restaurants.
4. At first, you can buy confectionery on the side. Only then, having returned the money invested in the case, it is worth thinking about acquiring equipment for arranging its own baking shop.
5. Recruit staff for interchangeable people. Do not pay close attention to the age of the candidate and his social status. The main condition for a good employee is his commitment.
6. To exercise personal control over the work of the institution. Any business is doomed to failure if the owner does not want to be interested in its process. Even a thriving coffee house will certainly fall into decay if you do not exercise personal control. Of course, when a whole network of coffee houses appears, it becomes very difficult to monitor their work. In this case, it will be necessary to create a clear leadership scheme and established contact with the heads of departments.