What is impresario? Translated from Italian impresa means "enterprise". With regard to personality - this is the person who organizes and often finances concerts, plays or operas, performing a role similar to that of the manager, artist or producer of the film.
What is impresario?
The term itself began to be used in the XVIII-XIX centuries. The word "impresario" appeared in the socio-economic world of Italian opera, in which from the mid-18th century until the 1830s, the impresario was a key figure in organizing the lyric season. The owners of the theater, as a rule, notable lovers, instructed the impresario to hire composers, musicians in the orchestra, and singers. He also dealt with costumes and decorations, taking on significant financial risk.
Great impresario of the past
For example, Antonio Vivaldi was unusual as an impresario and composer, in 1714 he directed the seasons at the San Angelo Theater in Venice, where his opera Orlando Finto Pazzo was accompanied by numerous other works. Alessandro Lanari (1787-1852), who started as the owner of a costume shop, eliminated the middle man in a series of successful seasons that he produced for the La Pergola Theater in Florence.
Domenico Barbay (1778-1841) started as a cafe waiter and made a fortune in La Scala, in Milan, where he was also responsible for gambling and represented roulette. Duchess Elizabeth Sophie of Mecklenburg was a harpsichord player who was also responsible for court music in the seventeenth century in Northern Germany.
Modern interpretation of the term
What is impresario now? The traditional term is still used in the entertainment industry to refer to the producer of concerts, tours and other events in music, opera, theater and even a rodeo. The influential modern impresario in the traditional sense are Thomas Beecham, Rudolph Bing, Sergey Diaghilev, Richard D'Oiley Cart, Fortuna Gallo, Sol Guroc, Aaron Richmond and the producer of the jazz festival George Wayne.
Although the term is not often used for women, a modern example of a female impresario would be Vivian Westwood, who was largely responsible for attracting modern punk and new-wave fashion. Perhaps Sharon Osbourne is another example of an impresario.
Application of the term
What is impresario, more precisely, who is impresario? This is a person who organizes performances, concerts and other entertainments. This term is sometimes applied to independent curators of art museums and conference organizers who play a leading role in organizing events. Sometimes impresarios act as sponsors of public entertainment, musical or theatrical.
In the past era, the impresario promoted an artist or a concert, which was often fraught with huge personal and financial risks. Success depended on the support of wealthy people and a solvent public, and in the best of times it was difficult because there was a real risk of bankruptcy. During the 1800s, this result had dire consequences, in addition to social stigma, which usually prevented the impresario from working again.
Currently, there is a huge professional standard in the community of artist managers, which is reflected in a clear change in terminology. It can also be the director or director of an opera, ballet or other performing troupe.