This article will focus on films of interest to marketers and creators. After viewing such tapes, you can learn new things about the techniques of marketing, advertising, PR and, possibly, get some inspiration for work and fresh ideas. One way or another, our life is connected with consumption. Goods and services are made for people. Therefore, the proposed list of films will be interesting not only to specialists in the advertising field, but also to consumers. You need to have knowledge of sales. Then it will be possible to make informed choices, and not blindly follow obsessive advertising that dictates to us what to buy.
The Joneses ("Jones Family")
This film was released in 2010. He talks about the technique of indirect marketing. After looking at it, you can find out enough about the so-called live advertising. Bloggers often demonstrate their beautiful, one might say, perfect life. He gently advertises brands, thus earning money. All this happens on social networks.
History shows us the real life of the family and everything that is hidden behind marketing. This and similar films are about marketing, which is called hidden. They talk about the right advertising. The main idea - you need to like people to sell things. If they want to be like you, they will definitely purchase the product you are selling.
The heroes of the film all their lives - this is luck, consisting of marketing moves. The film perfectly shows the so-called guerrilla marketing techniques. And, of course, watching a movie, itâs worth understanding that you donât need to deceive yourself about those who live better. In reality, this is just an illusion.
All films about marketing are useful for viewing not only to specialists in the field of sales, but also to ordinary customers. An educated buyer makes informed purchases. Knowing what methods and techniques sellers use, you can avoid unnecessary expenses.
Smart people always look at the root. And if you look, you understand that today theyâre not just selling goods. This is no longer enough. Today they sell lifestyle, mood. Then people, seeing this, want to purchase the offered product.
Movie about crazy people
Crazy People was released in 1990. Such films about marketing will always be relevant. It's about advertising, and about honest! The hero of the film was simply tired of lying to consumers! The main idea is: âExtraordinary people make advertising. Honest advertising is created exclusively by madmen. â
The hero of the film decides to fight for the truth. He writes honest slogans. The interesting thing is that it works, and sales are growing.
The film is very useful to everyone who is a generator of ideas, engaged in advertising and marketing. Here you can find a lot of great examples for generating advertisements.
The truth does incredible things. For example, an advertisement for shampoo when people talk about it as a fantastic hair product that makes it beautiful. But this is boring and, moreover, a lie. After all, he does nothing with hair and even degrades their quality, however, like other similar products. Then why not try saying: âShampoo is harmful to your hair, but use it anywayâ? Be sure that such films about marketing turn your mind, change all ideas about advertising and sales.
The scandalous "99 francs"
The film was released in 2007. She is considered a legendary picture among the like.
This is really a film about marketing and advertising, about PR and all their most cynical manifestations. If you want to open this curtain, see how the videos are created. This is a movie about sarcasm and sales.
Another movie: âCzech Dreamâ (2004).
This is the thesis of two students about advertising promotion of a hypermarket and the perception of fraud.
What is important to watch?
Of course, you can not ignore the movie about Steve Jobs âJobs. Empire of Temptation (jOBS) â(2013). This is a biopic about Apple, about a genius who inspires. Let them say that he is oppressive. But watching him, you understand what an incredible workaholic he is, how extraordinary and smart he is. The film is not just about Steve, it teaches you to notice any important details. Teaches how to prove yourself in business, how to achieve results. This is useful for those who are looking for the rules of success. The main idea of ââthe film - you need to think not like everyone else.
Greatest movie
In 2011, the category âFilms about Marketing and Advertisingâ was supplemented by the documentary film The Greatest Movie Ever Sold. The idea is that standard videos for 30 seconds stopped working. They simply do not inspect until the end. In this regard, brands have been integrated.
Having watched such a movie, you can learn about neuromarketing, how brands are promoted and what tricks product placement has. The footage is of great interest for the study of advertising and marketing in the media.
The Bucket List (2007)
When they ask: âWhat films about network marketing are worth seeing?â, They necessarily mention the picture âUntil I played in the boxâ.
It is worth seeing for those who think that he is not succeeding. The film is about the will to win, about what the impossible is possible, about business and sales skills, negotiation and team building. This is a great motivating film. It makes you think deeply, start changing yourself and teaches empathy.
A lot of movies have been shot about network marketing. Among them is a picture entitled âPursuit of Happinessâ (2006).
She is able to inspire those people who are in a decadent mood. After watching, I want to achieve financial independence and ensure the well-being of my family.
The film is true, very sincere and sincere, interesting and uplifting for a long time.
Marketing as an Art
It is known that no matter how brilliant an idea is, you cannot go far on it alone. However, thanks to her, art is born. Marketing also starts with an idea. Someone comes up with, and someone promotes. In this light, it is very interesting to watch the film âSyrupâ (2012). It is about how you can sell your idea and yourself expensive, how to create an attractive image, how to deal with competitors. The film shows excellent mistakes that should be paid attention to novice marketers.
Why was a Russian film about marketing banned in Ukraine?
The film "Generation P" (2011) was shot based on the novel by V. Pelevin. The main character works as a copywriter. In addition, he comes up with slogans for advertising popular brands. He is inspired by the ideas of the West. This is the first full-length adaptation of the novel.
Work on the film began back in 2006. When public protests occurred, this movie was banned for showing in Ukraine. This was due to the statements of I. Okhlobystin, which was considered anti-Ukrainian.
In general, Generation P, a film about marketing (Russia), received diverse reviews. Some consider it to be completely unlike Pelevinâs novel, while others, on the contrary, express the idea of ââthe author of the book.
The main theme is the impact of advertising on a person. One way or another, the movie is worth a look. It will be of interest to marketers of any level. There are a lot of psychedelic stories and advertising parodies in the movie.
The best documentaries about marketing and advertising
In short, these are films:
- "Corporation" (2003) - that advertising does not exist without corporations. The creators open the modern world from the perspective of the people who are at the head of these corporations and consumers. This movie shows well how the lives of ordinary people are daily exposed to the pressure and influence of advertising, brands and businesses.
- âWithout a logoâ (2003) - about the fact that the profit is not in the production of a product, but in the branding of images that determine the lifestyle of people. The film shows how advertising destroys the ability to make your own choices, how it literally captures public space.
- Persuaders (2004) - on the impact of marketing with advertising on a personâs perception of himself and the world around him. There are examples of scientific research, showing real marketing campaigns, advertising technologies. A parallel is drawn with politics.
- Consuming kids (2008) - as soon as children are born, small consumers are made of them. The film tells about the features of children's advertising and its perception.
- âInform and delight: The World of Milton Glaserâ (2009) - about the great designer and artist of logos.
- âArt and Copyâ (2009) is the answer to people who regard advertising as evil.
Most likely, the article does not list all the best films about advertising and marketing (both feature and documentary). In fact, there are a lot of them. Time does not stand still, and technology is constantly evolving. The modern world dictates its conditions, and new films appear. However, do not forget about the old paintings. They always have something to learn for themselves.
What other films are there?
Among the old cinema is worth watching "Groundhog Day" (1993). It shows a person working as a television presenter, endowed with traits such as high conceit, selfishness, sarcasticity. He seems to love no one and nothing, not even himself. But once a situation happens that repeats itself again and again. He lives constantly the same day until he sees his life differently.
Why watch it for marketers? In order to understand that our life is not a mechanic. That you canât fall into the vicious circle of everyday life, and if you get, then you need to get out.
All films about marketing and advertising, the list of which is given above, are worth a look. But do not forget that it can be supplemented further. For example, âVictor Vogel is the king of advertisingâ (2001). A film about the development of an advertising campaign for a large concern. The picture will be interesting to creative people with innovative thinking.
TV shows and comedies
It is difficult to say which best films about advertising and marketing are worth watching in the first place. You can study their rating and then make a choice. Or you can just trust your intuition.
The list can be supplemented with the series âHouse of Cardsâ. 80% of this movie shows us how to conduct a PR company. From this chic series you can learn a few worthwhile promotion lessons. And another option is Silicon Valley. He talks about a startup.
Among the funny pictures, there are also the best films about marketing and advertising. You can see the tape "What women want." She is kind and funny. It gives us a valuable lesson: the advertiser needs to thoroughly study the target audience if he wants to create an effective product. And for this, he may need to go to extreme measures.
âHow to succeed in advertisingâ is a very funny British-made movie about an advertiser with a big talking pimple. The creators of the tape compare advertising with a purulent boil that forces you to buy unnecessary things.
A Century of Personality talks about advertising and sex. And the film âSmokers Hereâ tells how you can sell goods that are frankly harmful and even prohibited.
For better or worse, everyone needs to decide separately. But money and the desire to make a profit make sellers step over the laws of conscience. Through the media, we are imposed on a model of behavior that will work in a way that is beneficial to producers of goods and services. The whole world is spinning on consumption. It is a pity that people forget about more important values. After all, life was not given to man for the cultivation of consumption. Life is a gift, priceless and fragile. All the most important values ââare given to us for free: sunlight, love, the joy of being, communication ... Maybe you should reconsider your needs? Then it will become easier to live.