Professional makeup "MAK" (Make-up Art Cosmetics) was originally created specifically for make-up artists involved in makeup models at fashion shows and shootings. But the merits of these products were so obvious that the treasured tubes of lipsticks and boxes with shadows quickly migrated to the tables of girls who were versed in beauty trends.
Cosmetics "MAK": the history of the brand
The MAC brand was created in Canada by photographer and make-up artist Frank Toscan and the owner of a large network of beauty salons Frank Angelo back in 1984. Both of these people were very keen on photography, but could not find the necessary tools for makeup models from existing ones. It was the need to create completely new products and encouraged them to develop their own line of cosmetics.
At the beginning of its development, the MAK brand was represented in only one Canadian store. Thirty years have passed since then, and now this brand is known throughout the world. No other cosmetic company, even the most famous, can boast such a fast sales growth dynamics.
Brand philosophy "MAK"
Today, products manufactured by MAC are very popular all over the world. The brand itself positions itself as valuing individuality, creativity and self-expression. The main credo of the company is the task of serving representatives of all races, nationalities, ages and gender.
Makeup "MAK" should be in the arsenal of every woman. After all, with its help you can transform in a couple of minutes and become like a luxurious diva, as if descended from the covers of glossy magazines.
Cosmetics "MAK" has a modest and most concise design, thereby emphasizing that it belongs to a professional niche. But the variety of colors and textures is simply amazing. You can find a wide variety of shades of lipsticks, eyeshadows, blush, ranging from modest beige to futuristic pink and acid yellow.
What are the good means of "MAK"?
The main focus of the company is on non-standard, creativity and excellent product quality. MAK cosmetics is considered one of the cheapest among professional products, but this does not make it less popular and loved by makeup artists. A specially developed formula of the products of this brand makes them very durable. They are able to withstand several hours of filming under bright spotlights or strong lighting on the runway tracks. Makeup "MAK" will not float, will not clog into the folds of the skin and will not disappear from the face half an hour after application. Customers can be confident in this. With all this, this cosmetics is ideal for daily use. Many women are afraid to use professional cosmetics, because they believe that it is too heavy and contains too active components. But in the case of MAK cosmetics, this is not so. Its products are so versatile and of high quality that they will not harm the skin and will not overload it even with frequent use.
Brand creators base their work on three main principles:
1. The versatility of textures.
2. A variety of colors.
3. Large selection of tones.
The entire huge range of the company can be divided into four categories:
- lips;
- eyes;
- face;
- multi-effect.
In addition to cosmetic products themselves, MAK also produces goods necessary for the work of professional makeup artists. These are high-quality brushes, both natural and synthetic, sponges, pencil sharpeners, capacious cases, palettes, cosmetic bags and much more.
Limited collections "MAK"
Each season, the company presents more and more new collections, which are always popular among both professionals and ordinary women. Top products sell out very quickly. Separately, it is worth mentioning the limited collections. Usually they are dedicated to any event or famous person. In them, all products are selected perfectly and can be combined with each other. Such collections instantly disappear from the shelves. And not in vain, because they are very creative and courageous.
The Miss Piggy for MAC collection was very popular, which included eye shadow, eyeliner and chic false eyelashes.
If we talk about the cost of brand products, then we can draw the following conclusion. MAK cosmetics, the prices of which are very affordable, are considered average in the professional segment and slightly less expensive than luxury goods. It is because of this that she has a constant circle of fans.
Cosmetics "MAK": reviews
All women who at least once tried the means of this brand, can no longer part with them. MAK cosmetics, reviews of which are mostly positive, require certain skills in use. You can often hear that the shadows are unevenly laid or the foundation is too thick. But you need to remember that this is primarily professional cosmetics. Before applying it, you need to carefully prepare the skin. On the eyelids it is necessary to apply a base that will provide even coverage, and tonal products are well distributed on the skin covered with silicone cream.
Star fans of cosmetics "MAK"
The quality and safety of the funds of this company do not need advertising. They speak for themselves. No wonder many celebrities use MAK cosmetics. In 2003, a collection dedicated to the famous Lisa Minelli was released. So, in 2005, Diana Ross became the face of an advertising company. In 2007, the famous singer Fergie signed a contract with the brand and became its official representative. Also collaborated with IAC Dita Von Teese and Pamela Anderson.
Creating a special unique style, the company combined its creative efforts with such persons as Boy George, Linda Evangelista, Sandra Bernhard, Missy Eliot and other popular people.
The special image of the brand was appreciated by numerous awards.
Separately, it must be said that the company does not pursue only profit. A lot of attention is paid to charity. So, in 1994, she created the AIDS Fund. The proceeds from the sale of the limited edition Viva Glam fully went to the aid of people with HIV.
The arsenal of products created by the brand is constantly changing and updating, keeping up with the times.