Modern trade requires a competent approach. Successful sales of goods and maintaining a steady demand for them largely depend on the activities of such a specialist as a sales representative (manager). The duties of the sales manager consist of a series of mandatory rules.
1. Organization of sales. This category of responsibilities includes:
- search for potential clients;
- communication with customers who first contacted the company and their subsequent transfer to the main manager;
- Participation in negotiations with customers to resolve commercial issues in the interests of the enterprise;
- quick response to the information provided by the client and bringing the received data to the management of the company and senior manager;
- finding out exactly what products the client needs and resolving issues on ordering goods available in the organizationās warehouse.
2. Analytical work and planning aimed at drawing up a monthly plan for the sale of goods, as well as analysis of sales and shipment data, providing reporting documentation to the manager and head of the sales department.
3. Work to ensure sales. The main functions of the sales manager are to draw up the necessary documentation related to the shipment of products to customers.
In addition, the manager is obliged to deal with the reception and processing of orders, working with the organizationās clients assigned to sales managers when placing them outside the office. In the event of a change in the product range or price category, he must inform the clientele about this. The duties of the sales manager include informing customers about stocks to stimulate demand for products and the date of receipt of necessary goods at the warehouse. They also have the final coordination with customers of prices, shipping time and delivery options.
The duties of the sales manager also include the transfer of applications from customers for products to the logistics department; their participation in the development of projects related to the work of the sales department, as well as in the implementation of these projects; mutual actions with other divisions of the enterprise in the implementation of tasks.
The manager must take part in company meetings, keep track of product flows and keep records, store customer data in the enterpriseās information database and track the relevance of this information.
The duties of the sales manager oblige them to control the shipment of products to customers. In addition, they should also monitor the financial capabilities of the clientele, based on the documentation received from the accounting department.
To understand what the work of a sales manager is, it is advisable to carefully study his job description. Any company has its own services or products that need to be sold. These are the issues that a sales representative deals with. The manager should facilitate the sale of services or goods. A sales representative must be a competent, enterprising, active employee. In addition to these qualities, he needs to have a higher (secondary) professional education in the discipline "Management" or a higher (secondary) professional education of a different profile, but with appropriate training in management theory and practice.
In his work, the sales manager should be guided by the relevant methodological and regulatory materials, internal company rules, company charter, orders and orders of the commercial director and the head of the sales department.