A trademark, logo, service mark - all such characteristics relate to those symbols with which they obtain the individuality of the company, that is, its corporate identity, details by reference
The modern consumer market is oversaturated by different companies, and therefore, it is difficult for small start-up companies to search for their niche, without a corporate identity it is absolutely impossible to do this. An image, picture, photograph, text information, as well as a mixture of words and photos can become a trademark. If you wish, you can create a sound, light, three-dimensional sign, having received with its help for your organization a guarantee of success, prosperity, economic stability and profit, look for details on the website http://www.tm-ok.ru/. Please note that a trademark that is incorrectly selected for services or products will not help you in promoting your market. On the contrary, such a logo will surely cause a negative reaction, misunderstanding among buyers.
If you ignore the registration procedure, in this case, you run the risk of being left without a corporate brand, getting a negative business reputation and, as a result, also losing material resources. What are the specifics of the official design of corporate identity? There are three main stages, each has its own difficulties, specifics, we will consider them in more detail. The initial stage involves the elaboration of the sign itself, that is, the creation of such a unique image or advertising slogan, which has no analogues in the database of Rospatent. Next, a check on the eligibility of such a mark should be carried out, you can entrust it to specialists. Based on the results of the check, you will receive an official notice stating how high the uniqueness of the mark is and whether it makes sense to continue its subsequent registration with Rospatent.
There are certain restrictions on the appearance of the mark, its content, the registration of which gives a guarantee of a positive outcome of registration actions. For example, it is impossible to use such phrases in the name that will directly indicate the characteristics of the product, for example, “milk product”. In addition, any signs that could damage the reputation of the state, containing swearing, information that could cause a national conflict are also prohibited from registration.
Of course, in the absence of experience in registering product brands, the best option to resolve the issue would be to contact a patent organization that provides such services legally. You will not only save your valuable time, but also get a full guarantee that the registration result will be positive.
Once the question regarding the features of the appearance of the future sign is resolved, you can deal with the application package of documents. In this package, not only copies of the statutory documents are supposed, but also a choice of classes according to the ICGS for goods or services that will be sold under a new brand, as well as confirmation of payment, and a certain amount of duty is assumed for each class. As soon as the application receives a registration number, the direct procedure for registering a new brand begins. The result will be the receipt of a trademark title document (patent), as well as legal protection.