Ideas for selling thermal underwear have long ceased to be just ideas, but have become a reality. However, in such a business, you need to know that the product is seasonal and not intended for every buyer.
Therefore, to those who buy it is necessary to immediately establish contacts with hunting and fishing stores, as well as offer it in departments next to skis and other goods for winter sports.
Why is demand specific?
The thing is that this underwear is used only by those who have been working on the street for a long time, or are without movement. It will be useful to security and escort employees, construction workers or people whose profession is connected with constant trips to the countryside. Otherwise, the laundry is quite hot and ordinary consumers are unlikely to take it in large quantities. Even if a person is frozen, he will not put on linen under an office suit, so that he can later take off at work. This must be understood, and therefore understood that these sales must be motivated.
Where to advertise
If the client is engaged in winter sports, goes to the country in a cold train, then he will surely take a set of linen just in case, the main thing is to offer him time. Most often, such travelers are at train stations, which means that advertisements must be placed in close proximity to the platform and painted about the miraculous qualities of linen. In this case, you can even sell , since sports and travel lovers are of different sexes.
Why sales will be low
In addition, it is necessary to conclude agreements with hunting and fishing stores for the sale of related products, that is, this underwear. Since the price of a good kit is quite high, not everyone will buy it for themselves. This must be realized in order to calculate the implementation plan. You can try to advertise it among the goods and clothes of winter sports, but there the percentage of buyers will also be low due to the fact that the clothes themselves are quite warm, and there is no reason to buy underwear for a down jacket or overalls.
It’s not worth it to engage in a clean business selling thermal underwear, but it can very well be a related product. In addition, you can offer home knitwear or clothing for hobbies and sports.
What should be the conditions for a good implementation of this business idea
What you need to provide:
- It is advisable to organize a business in a big city, where there are a lot of people with high solvency;
- It is necessary to organize a high-quality promotional campaign on the preliminary sale, with emphasizing the advantages of this product;
- Large selection of models and sizes at an affordable price for the buyer;
- Places where linen will be taken as an accompanying product for trips, travels.
The way out is to sell as part of workwear.
Most often, underwear is popular with people who have a problem with blood vessels, for example, VSD, because of which they are constantly freezing. The second option is to work on the street for a long time, when there is no opportunity to warm up (shift workers, road workers, builders, railway workers, etc.) Talk with the heads of enterprises and organizations about possible wholesale deliveries of thermal underwear as part of work clothes, and then it is possible business will blossom.
As you can see, it is possible to organize a business in this area, and it may even be profitable, but you need to invest maximum attention and money in advertising and marketing the product. It’s useless to wait for sales from people in a shopping center just like that, it’s a seasonal product, and it will be difficult to trade them. However, if you want to conduct this area as a related business, it is quite possible, however, we must take into account that the cost of truly high-quality thermal underwear is quite high.