The fact that the Internet is now a real market with its unique rules and behaviors is no secret. Millions of goods and services worth billions of dollars are being sold online; for each of us, online business is becoming more accessible.
A large number of business services and various commercial processes take place around sites: their creation, development and promotion. The latter is given special attention, since it is believed that it takes a lot of time and effort to bring a site to the first positions of search engines (consider it, to promote it).
In this article we will talk about a topic related to the promotion and promotion of a business. This is the earnings on the links. We will discuss such basic issues as why links on the Internet are needed, how and who makes money on them, what amounts of income can be raised using commercial links, as well as pitfalls that exist in this area. Let's start with the simplest.
Earnings on the placement of links
Of course, there are millions of resources on the Internet, each of which has a huge number of links. And if in everyday life we ​​are used to sharing links with our friends and relatives, sending them interesting material; in the Internet business, links play a completely different role.
For example, using referral links , partners are attracted, and using SEO links, optimizers promote and promote their sites and customers. There is also a category of sponsored links that are placed to reach a large audience and simply attract people.
It is difficult to describe all the methods of earning on links, however, we will try to classify them as accurately as possible. In parallel, we will consider the options for earning that are available to each of us in one area or another. This will help to reveal at least a little the topic that interests us in this article, since it is impossible to unequivocally answer the question of how to make money from link placement. Let's just say: this is the same as asking: "How to make money with your hands?" Let's get it right.
Links to drive traffic
So, let's start with the types of links. Formally, of course, they are all the same - this is redirecting the visitor’s browser to a specific url using anchor (link text). However, in their purpose, all links are very different.
For example, on a large portal, in a most prominent place, a link is placed to attract traffic. A person who visits such a site sees the address of the advertising site and goes through it. This placement of links is the easiest way to earn money. It is acceptable for owners of sites and services on which to link partners for a fee per month. True, practice shows that graphic materials - banners are more suitable for the simplest attraction of people. They are better seen, and they are more informative than a text hyperlink.
About SEO Links
You may have often seen how links are placed in subtle places on the site, for example, below. It would seem, who will see this link? Why leave it so low if it is more logical to place them in a conspicuous place, somewhere in the center?
In fact, where such links are located is determined by their purpose. By redirecting a visitor to an advertising site, they give him a certain weight in the eyes of search engines. In this regard, search engines better rank that site and increase its location in search results. In fact, the site owner does not even need someone to see them. The main thing is the fact of indexing such links by search robots. They can be placed even in automatic mode and in large numbers, say, one on each page.
Earnings on referral links
In addition to the above types of work with "links", there is also the placement of affiliate links. This method of earning money echoes the first: it is important for the visitor to make the transition to the advertiser's site. After that, he gets to the partner site, where he makes a purchase, places an order, registers or conducts any other operation. For each such action, the one who posted the link receives a fixed amount, or the same percentage of a certain characteristic (for example, the cost of an order). Such links are called referral because they are recorded by those whom the person brought ("referrals", which from English translates as "those who brought").
For example, a system with referrals is actively used in a casino when a referrer (the one who brought it) receives a percentage for each referral. The placement of referral links can be carried out on any site where a similar system of linking the one who registers with the one who posted the link and the further payment of a certain fee is in effect.
Who can start earning
To the question of whom link placement can bring a steady income, one answer: everyone. Anyone who wants to try and who is willing to make an effort to create the proper resource that could post links, develop a website from which these links could be bought, can make money on it. Special knowledge in this area is required rather simple - they relate to basic site building and content marketing.
True, do not rush to drop everything and run to create a site for selling links. If you bring this to the market, most likely you will have too low income from it, clearly not corresponding to expenses. It is also necessary to approach this wisely. At least, decide which links you would like to sell: advertising or for promotion? Pay attention to what will fill your site? Where are you going to get content for it, and how do you want to promote your resource in the future?
Earning links is not as easy as it sounds. Yes, it really consists in having a site and installing an exchange script on it, or manually placing a link that will, in fact, generate income. But before you get your first profit, you will need to invest a lot of money and time. And without a lack of experience, all this may end in failure.
This article cannot cover all aspects of link trading, so we will not focus on this. Just remember that linking is more complicated than it sounds, although it’s accessible to everyone.
What is required to get started
Well, as you already understood, we need a website to get started. If you want to earn on attracting referrals and interest payments, you can place affiliate links on other resources - for example, forums, message boards and other people's sites, if you know how to negotiate with their owners. Forms of cooperation on the Internet that relate to the link business, there are a huge number. It all depends entirely on your ingenuity and courage.
How much link placement can bring
Surely our readers are interested in the question: “How much can the placement of links in blogs bring?” Such a formulation is erroneous in nature, since no one can give an exact figure. Let's just say: links, as a tool for making money, are quite effective. There are people who receive tens of thousands of dollars per month on link trading and placement. However, of course, they have the right resources and experience that you don’t have. Therefore, at first they earn very little, although there is no upper limit in the amount of income. Let's just say that having a site for linking can replace ongoing work if you try hard.
Which site is created “for links”
This question can be confidently called philosophical, since there is no single answer to it. Someone prefers to create solid and popular sites on which click through links, banners and other types of display advertising will be sold . To create such a portal means to invest a lot of time and money in it.
Another approach is the creation of a huge number of simple sites. Links to them can be sold at a lower price, but in large quantities. The quality of such a resource, of course, suffers.
In fact, the type of site you need to earn money is determined by the nature of the program for linking (that is, the exchange you work with). For example, for more serious projects, Gogetlinks, a service for selling “permanent” links, is suitable. If your resources are “simpler”, then for example, the largest link exchange Sape will suit you.
Precautions
This paragraph primarily refers to promotion links. Do not get involved in link trading. Remember that search engines apply a whole system of sanctions for posting purchased, fake links. The policy of the leadership of search engines is such that they interfere with a good ranking of sites that are promoted through paid links, as well as those projects that are sold on exchanges. Such sites are identified by various methods: Google and Yandex have special filters for these cases that no one really knows about.
Therefore, if you think that you created a site of 100 pages, you bought a link to one, and you want to sell another 99, you are mistaken. It will be difficult to do this, both from the point of view of searching for people who want to buy a place on your site, and from the point of view of search engines that can simply block your resource. The times when, using automatic link placement, 3-4 links were quietly sold from one page, have already passed.
Underwater rocks
Of course, in addition to all of the above, a business such as link trading has a number of other pitfalls. For example, this is content. A site that falls into the index of search engines should have high-quality, informative and unique content. Therefore, if you fill the site with just that, it will be expensive both in terms of cost and in terms of time spent. There is a solution - to “cheat” in such a way as not to fall under the sanctions of search engines, but at the same time to make money on selling links. This refers to the generation of content, its conversion using programs and other manipulations. All of them, as a rule, are easily revealed by search robots, so be careful.
Output
So now you know how to make money on links. Probably, in this article we touched on the hundredth part of what else you can earn on the Internet using links. We took into account only link exchanges and the referral system - the most basic, extensive and elementary categories of earnings.
You can start working, if you wish, with the simplest thing - create a website, promote it a bit and start selling links. Another option is to search for places where you could advertise your links and referrals, generate visits to an affiliate site or increase the number of downloads of a file ...
Remember: the Internet is an immense sphere of opportunities, which, including, can bring profit. The main thing is to be able to correctly find, verify them and, of course, work hard to develop them in the future.
Spend a little time learning such an interesting tool for making money, and who knows, maybe you can create your own profitable business!