A few years ago, Russian buyers began to discover decorative and medicinal cosmetics from Korea. After “tasting” the new products, the women were pleasantly amazed, because Asian products were in no way inferior to well-known European and American brands, and even surpassed them in some qualities. In addition, Korean goods, even taking into account the delivery, were almost 2-3 times cheaper.
One of the most popular brands was Misha cosmetics (original - Missha). Today it is one of the most beloved brands of personal care products among women and girls of all ages. The wide popularity that Korean cosmetics “Misha” deserves is explained not only by the low price and high quality, but also by the presence of many natural and safe active substances in each product, which provide a visible result after just a few regular applications.
A bit about Missha
The starting point for the sale of the first products called Missha was the online marketplace. They opened it in the homeland of the brand in 2000. The first offline store in Korea opened the doors for the fair sex 2 years later.
Cosmetics “Misha” also collected the first positive reviews in their homeland, after which the company management, inspired by its successes, decided to present the products already on the international market. Currently, there are more than 1,500 Missha outlets worldwide: in China, Japan, Australia, Indonesia, Taiwan, Vietnam, Canada, the USA, Paraguay, Kazakhstan, Kyrgyzstan, Cambodia, Turkey, Mexico, European countries and, of course, in the territory of Russia.
The ideology of Missha
The motto that guides the employees of the brand is to provide consumers with quality cosmetics at affordable prices. It is in accordance with this rule that numerous laboratories develop various products for the care of their appearance: from the roots of the hair to the tips of the nails.
Absolutely all Korean cosmetics “Misha” undergo numerous tests and quality control before they are allowed to mass production and sale. In addition, specialists regularly develop and apply new technologies, the purpose of which is to preserve and emphasize the beauty of every woman.
Product groups Missha
The cosmetics of this brand includes hundreds of items that, for convenience, can be divided into the following groups:
- Makeup and clincers.
- Nails and manicure.
- Face and body care.
- Hair care.
- Male line.
Decorative cosmetics and clincers
This group is considered the richest among the entire range of Missha. Cosmetics are represented by the following items:
- BB creams (with the effect of rejuvenating and regenerating the skin, transparent leveling bases, creams with a tonal effect);
- cosmetics for facial skin (powders, concealers, makeup bases, blush, makeup fixation sprays , foundation creams);
- lip cosmetics (balms, gloss, hard and liquid lipsticks, pencils, primers, tints);
- cosmetics for the eyes (pencils, mascara, bases for it, the foundation for shadows, liquid eyeliners, eye and eyebrow shadows, fixing agents);
- clinsers (hydrophilic oils, gels, liquids).
BB creams are considered the “face” of the Korean brand. It was at their expense that the Misha cosmetics became so popular. Reviews of cosmetologists from different countries confirm the fact that products of this type remarkably smooth the skin and do not cause allergic effects. In the category you can find funds worth from 1200 to 1500 rubles.
Products intended for the correction of complexion in Russian stores have a cost of 300 to 500 rubles. (correctors and powders) and from 900 to 2400 rubles. (blush, foundations and tones). Most of them contain substances such as pearl powder, snail mucus, collagen, various antioxidants and flower extracts.
“Misha” cosmetics for eyes and lips are not only persistent, but also, importantly, hypoallergenic. On average, gloss costs 500-600 rubles., Lipsticks - no more than 1000 rubles. Pencils, eye shadow and eyeliner will cost fashionistas 600 rubles, but you can find copies and no more than 300 rubles. Mascara will cost from 700 to 900 rubles.
Of particular note are hydrophilic oils. They are mainly designed to eliminate BB cream, but are also perfect for removing conventional makeup. It takes very little oil, so a 200 ml bottle costing about 1,500 rubles. enough for a long enough time.
Everything for manicure
Oddly enough, this section is one of the few in terms of the number of products presented in it. However, there is still something to pay attention to:
- base for varnish;
- coating fixers;
- nail polish removers;
- oils for nail and cuticle care.
All varnishes and coatings presented in the Missha collections have a cost of no more than 300 rubles. The liquid will cost 170-200 rubles. If you are looking for a special tool without acetone (and there is also one in the line), you will have to pay about 500 rubles for it.
Face and body care
This section of Missha is the second largest number of products presented in it after decorative cosmetics. Here you can find everything that a modern woman may need:
- face tonics (anti-aging, regenerating, moisturizing, modeling, tightening, anti-inflammatory, soothing);
- face creams and gels (with lifting effect, anti-aging, moisturizing);
- skin cleansers (peels, masks, mineral water, soap, oils, foams, powder, milk, napkins, gels, creams, plasters);
- anti-aging products (lotions, creams, serums, emulsions, essences of day and night exposure);
- hand products (creams, masks);
- means for feet (peels, creams, sprays, masks, scrubs);
- body care products (gels, deodorants, creams, lotions, oils, sprays, scrubs);
- Eau de Parfum.
Misha cosmetics for body care are literally crammed with various useful ingredients. In the composition of the products you can even find such exotic components as gold particles, extracts of rare Asian and African plants, gemstone powders, snake peptides, platinum particles. The price range here is quite wide: starting from 300 rubles. for a face mask and ending with complex sets of 5000-6000 rubles. Most body creams will cost no more than 500-700 rubles. Perfume is from 2100 to 2300 rubles. per bottle in 30 ml.
Hair care
This is another category that has earned numerous customer reviews. Cosmetics "Misha" for hair is represented in Russia by the following items:
- waxes for styling;
- means for washing and treating (sprays, masks, milk, serum, essences, balms, conditioners, shampoos).
A standard complex for hair care (shampoo, balm, mask) will cost about 2000 rubles. Healing serums can be found no more than 900 rubles. a piece.
Male line
Due to various circumstances, it so happens that men have to monitor their appearance. Therefore, for representatives of the stronger sex, Missha cosmetologists have developed special products:
- anti-aging serum;
- refreshing lotions and tonics;
- gels for emergency skin repair and treatment.
However, a rich assortment for men is not what Misha cosmetics boasts. Reviews of cosmetologists about it, although not so numerous, but for the most part are positive: good hydration, protection from environmental influences and facilitating the healing of microtraumas. The price of pleasure is from 1000 to 1700 rubles. for a unit.
Continuously improving products, expertly selected components, a synthesis of natural ingredients and modern technologies - these are the features that can still be described Korean cosmetics “Misha”. Customer reviews play a significant role in this, because the brand tries to take into account all their wishes and requirements in order to provide its customers with as high-quality goods as possible.