On the organizational and functional basis, the risks of disturbance are manifested in the functions: planning, organization, motivation and control. This group of risks refers to the unconditional in relation to the target functions of the enterprise, the range of products, types and forms of market relations.
According to the organizational and resource characteristics, the risks are relative to the functional areas of the enterprise and do not directly affect, for example, the financial results of the insurance business of the company. An appropriate risk decomposition is proposed:
- strategic marketing, which forms the objective functions and strategies for their achievement and determining the financial results of the enterprise;
- Measurement of target discrepancies by operational control services of marketing, management and accounting;
- management at the stages of development, adoption and implementation of situationally contingent management decisions, including technological and technical;
- tactical marketing, shaping market strategies, including the promotion of products on the market in order to transform it into a product;
- competitive market relations, transforming the goods into real profits of the enterprise;
- resource support and financial investments.
Analysis of the enterpriseβs commercial activity shows that a special subgroup should highlight the risks of competitive market relations in relation to the types and forms of markets in which the enterprise operates.
The degree of influence of risk disturbances on the efficiency of an enterprise is relative to the strength of market competition: markets for pure (perfect) competition, markets for monopolistic competition, oligopoly markets, monopolistic markets. They are also relative to types of markets, intensive or exclusive. For example, when working in exclusive contract markets, the opportunities and competitiveness and financial results of an enterprise are significantly affected by rehearsal and intellectual risks associated with the effectiveness of the development and implementation of innovations that give the company's products exclusive properties.
On the basis of information, all types of risk disturbances, regardless of the functional and subject areas, are proposed to be divided into observable and unobservable. The group of observables includes risk disturbances that are deterministic and random in nature and nature, which do not require measurements to be recorded. Unobservable are risk disturbances, for evaluating the characteristics and parameters of which it is necessary to carry out measurements by known methods or to develop and synthesize new measuring mechanisms for receiving, processing and analyzing posterior information. The same subgroup includes risk disturbances for which information is not available or has a predictive nature.
The proposed classification of risk perturbations by informational feature is practically significant in the process of choosing methods and methods of resource management of an enterprise, taking into account various degrees of information risk uncertainty. One of the options for a model interpretation of organizational resource management of an enterprise in conditions of risk uncertainty in order to ensure adequate financial results of the enterprise, may be an analytical statement of the problem of assessing management effectiveness.
Analysis of the practical activities of investors in the financial markets shows that the typical risks of investing financial capital in financial assets include such as insolvency risk, risk of price changes, credit risk, inflation risk and a number of others that significantly affect the financial results of the enterprise.