The history of L'Oreal paint "Preference" is preceded by several generations of work by talented and demanding cosmetologists of the French brand. The founder of success was Eugene Schuler, a chemist with a rather provocative name, who in 1907 invented a gentle hair dye. The emancipated crowds of fans supported the name of the product - l'Aureale, which later transformed somewhat, but this did not lose the sympathy of consumers.
Is it worth describing the effect that the paint produced at that time - it can only be compared with the growth in sales of the modern analogue, L'Oreal "Preference". Well, of course, the technology of the perfect means for dyeing hair, after which Parisians, and after them the whole world, began to line up in line, could not stand still. The paint was improved, its formulation was based on the mandatory humanity in relation to the structure of a female hair. And at the same time, the latest versions of L'Oreal "Preference" boast as rich shades as never before in the history of the brand.
This paint is intended primarily for home dyeing and comes with an intricate set that includes the bag of dye directly, an oxidizing agent and gloves, as well as a brush and a small tube of rinse aid, designed for 4-5 uses. Agree, a nice bonus from the developers of L'Oreal "Preference". It seems that this miracle remedy was seriously created for whimsical and capricious beauties who do not trust cheap one-day funds, but who do not dare to afford constant trips to the salon.
By its consistency, L'Oreal "Recital Preference" paint is gel-like, which greatly simplifies the time required for its correct dilution. But the main advantage is the ability of this cosmetic product to completely paint over gray hair. Warranties are provided by the manufacturer, and the most positive reviews leave on the forums.
The L'Oreal "Preference" palette consists of 45 different shades, each of which is based on a UV filter and a set of natural hair-nourishing oils. High stability, a guarantee of color brightness and a unique shine in the hair are not advertising slogans, but the result obtained in practice. The color preservation period is up to 6 weeks without staining, moreover, every day the paint blooms on the hair with a new gamut of tones.
For those who are afraid of unpleasant incidents in the form of a greenish tint, L'Oreal "Preference" from the "blond" series is made on the basis of lavender. In general, in this series there are subspecies for each of the gamut shades: 8 diamond
shades of blond, 8 bright red, 8 chocolate - for luxurious brown-haired women, as well as incomparable ash tones and interesting solutions for brunettes.
The innovative competitive advantage of Loreal paint is the fact that it is also air-conditioned at the same time. Using once the tool, you will notice how obedient and grateful the hair becomes. Without overdrying and without draining, and most importantly - without burning out the fragile structure of each hair, it is easy to stain at home. Well, saving plays a decisive role: 300 rubles on average for such a miracle cure is not robbery, but a perfectly acceptable offer.