Modern man has long been accustomed to such phenomena as promotions, festivals, exhibitions, teasers and trailers. The announcement of a particular film, program or event has become an integral part of the program, which in one form or another is presented to the viewer.
Stunning visual effects, great music and the most vivid, memorable and intriguing shots - these are mandatory components of any trailer.
Why is it invented
The initial and main task of this kind of compilation can be called the involvement of the audience. To shoot any movie, cartoon or program, you always need a certain budget, which often turns out to be quite an impressive amount. It is natural that material costs must be compensated, and for this you need an influx of spectators during the rental. It was to attract the audience to the product that the trailers were invented, which each of us saw while being in the cinema, before the start of the session itself.
How it works
We have already talked about orientation to impression, but something needs to be clarified. In terms of genre characteristics, these videos are closest to the advertising familiar to us from childhood, which we every day have the “happiness” to watch on TV.
In a sense, a trailer is a promotional video that attracts viewers, encourages a person to purchase a ticket for another session or to purchase a licensed disc with a finished product. His task is to capture the attention of the audience, interest, demonstrate the main advantages of a film or other product of the film industry.
Special view
If the modern viewer has long been accustomed to movie or game trailers, then the process of getting used to the phenomenon described in this article has just begun. Borrowing the main model, the specifics of the presentation, the author pursues broader goals - not only advertising the product, but also promoting it as a whole, which will be discussed later.
A book trailer is, one might say, a new step towards the transfer of information. It is obvious that the subject of the image in this kind of video compilation will be special, namely literature, not cinema. On the one hand, the system of such products is understandable and unambiguous for us, on the other hand, a book trailer is something new, special due to a number of factors.
Features
As mentioned earlier, the creation of this type of videos is aimed at advertising a work of literature, which, in principle, is quite alien to the language of cinema, visual art in general. This is precisely what the main, most important difference of this type of video presentation is.
If in the case of films we are talking about compiling the highlights of a finished work of art, then a book trailer is always a necessity to create such shots from scratch. In essence, this is the conversion of a word into a picture, the transition from one art form to another, their interaction, dialogue between them.
Breadth of destination
It cannot be considered a secret that it is difficult for today's humanity to find the time and desire to study literature. The constant rush, worries and the presence of rich cinema make a huge percentage of the world's population prefer simpler options for getting impressions over ordinary reading. A book trailer is also a kind of way to popularize the love of a book and a word. Arousing the interest of the reader, he is called upon to provoke to postpone urgent matters and familiarize himself with the text, and the more people read, as you know, the more rich his vocabulary and inner world become.
Novelty
Book book trailers have been opened to modern society relatively recently. Even 10 years ago, such an idea did not occur to anyone, however, now promotional videos for masterpieces of literature have become quite commonplace and multilateral.
Perhaps the idea of creating such a genre of visual art came about thanks to the numerous adaptations of cult works. The attention they attract contributes to the interest in the book itself. Take, for example, the last film adaptation of F. S. Fitzgerald “The Great Gatsby” - thanks to her, book sales have increased tens of times.
Naturally, book book trailers as a way of reading agitation were taken into account by marketers, advertisers and the authors themselves, and became an independent genre of video art.
Simplicity is the sister of talent
One of the main features of this kind of videos is the simplicity of their execution. Of course, in this case, professional clips are not meant, for the creation of which thousands, if not millions, are allocated by sponsors.
The thing is that the release of such a video is quite within the power of anyone who has thought about how to create a book trailer.
Necessary components
First of all, like any other business, the release of promotional videos for literature requires a desire. According to Fichte’s philosophy, a person can do exactly what he needs, so creating a book trailer will be easy for someone who really sets such a goal. It is worth taking the first few steps in the right direction, as the fact of ease of execution will become apparent.
Secondly, how to make a book trailer for a book without the material itself? A high-quality product requires not only a high-class base, but also a special attitude to it. The work on which the video is shot should interest the director, inspire him, and serve as a powerful tool for ideas.
Finally, the technical component: actors, sets and equipment. Equipment does not have to be first-class, and role performers are Academy Award winners. If there is an internal need, desire and enthusiasm, a good movie can be shot on a mobile phone camera.
Roller structure
Now let's talk about the features of the final product. First of all, it is necessary to develop the correct booktrailer script. By and large, this product differs little from the commercial of the film, so the principle of choosing scenes is about the same.
Since the main task is to interest the reader and literally bring him to the store for an imaginary hand, the choice of the storyline is quite obvious. The brightest, most memorable and impressive moments are what is needed for these purposes. Naturally, the story of the book should not be disclosed to the viewer - after all, he will not purchase the publication if he knows how the story will end. Beautiful understatement is our goal.
Finally, you must take quotes from the text and good musical accompaniment into service. And remember: the more harmoniously this is combined with each other, the more high-quality the final product will be.
Filming and editing
Now let's talk about the equipment, the scenery and the process of creating the movie directly. As mentioned earlier, the use of expensive equipment is completely optional. An incredibly impressive thing can be done with the weakest camera and voice recorder built into the player.
You ask: "How to make a book trailer if using non-professional equipment seriously affects the quality?" Very simple: you need to make the problem your advantage. In this matter, it is important to remember that a bad picture with a claim to highly artistic, high-quality material will look ridiculous, cheap and off. But it’s worth turning to stylization - and the book trailer will become original and memorable. A typical example in this regard can be called giving the appearance of amateur cinema, home shooting or even video recording from surveillance cameras, as was done in the film “Paranormal Phenomenon”.
There is no such thing as a special program for a book trailer . You can mount the received recordings both in the standard Windows Movie Maker, and in expensive programs that provide a huge number of options, from cropping to changing the color gamut, image quality and sound.
In general, in order to create a high-quality book trailer, it is absolutely not necessary to be a cult director or clip maker. It’s enough just to want to do it, set a goal and confidently go to it.