One of the most popular ideas for business in our country is the opening of a grocery store. On the one hand, everything is quite simple and banal. This direction is not innovative and can not be compared with the latest technological developments in the form of solar panels, etc. But, nevertheless, such a business idea is one of the most reliable, with minimal risk of investment loss.
Perspective direction
Why should a novice entrepreneur consider opening a grocery store? The fact is that today the economic crisis is raging in the country. Many of those business lines that were considered quite successful a year ago began to suffer huge losses.
Entrepreneurs have to wind down business, close their agencies, shops and companies, while considering those ideas that are least affected by the crisis and other negative economic phenomena. The most promising areas in this situation include the sale or production of medicines, personal care products and clothing. And, of course, at all times, the most popular goods among the population were food.
No matter how hard the economic situation in the country develops, no matter how much the income of its citizens decreases, people will always be treated, bathed, dressed, drunk, and eat. That is why such a direction as the opening of a grocery store will become a wonderful anti-crisis idea for an entrepreneur.
Where to begin?
It is recommended that an entrepreneur who has never encountered retail sales of products should hire a consultant with experience in such a business at the initial stage of the project. This may be the person who worked as the store manager or its manager. Such a move will allow you to find out all the nuances of the case, missing which you can lose a lot of money. Based on the information received, as well as in the implementation of some sequential steps, it will be necessary to draw up a grocery store business plan with calculations. Each of its points will be the development of specific actions necessary for the implementation of the project.
It will become a step-by-step instruction for a novice entrepreneur. How to open a grocery store? After drawing up a business plan, the direction of work will be more clear.
registration
To open any enterprise you need to draw up a number of documents. Their list includes:
- Certificate of registration of a legal entity or individual entrepreneur. When choosing the first version of the form of ownership, it is necessary to draw up a Memorandum and Articles of Association.
- Certificate confirming registration with the tax authorities with the issuance of the payer's TIN. The business plan of the grocery store should also indicate the taxation system according to which the entrepreneur will calculate the necessary payments to the budget. For IP, the simplified model will become the optimal model.
- An information letter issued by Goskomstat, indicating the statistical codes of OKVED corresponding to the types of activities of the organization.
- Certificate confirming registration with the Pension Fund of the Russian Federation.
Competitor study
So, we begin to draw up a grocery store business plan with calculations. And the first paragraph of this document will be the analysis of those competitors who work in this market.
Many entrepreneurs believe that opening a small grocery store is unprofitable, because supermarkets are currently open in all cities and even in large villages. Of course, all these stores are impressive competition for small points of sale. However, novice businessmen should not despair, since the opening of a medium and even a small grocery store is not so hopeless. In order to understand that such a direction is not doomed to failure, you should draw for yourself a clear portrait of your potential buyer. The success of the project directly depends on how well the entrepreneur compiles the overall picture of the client, namely, where he lives, financially secure, what he prefers to see on the table, at what time he is most active, etc. An important factor will be the location of the future store.
Thus, all that is needed to open a small grocery store so that it becomes successful and is not afraid of large chains is a well-defined target audience, the choice of a good location, and the formation of the right assortment. And this is true, since all large supermarkets have one big drawback. When they visit, the buyer should have a large margin of time, because an hour, two or even three may pass to go through all the counters in search of certain products. In a completely different way, customers shop in small shops or kiosks. The main advantage of such outlets is time saving. You can go here just a few minutes, purchasing the necessary products. In addition, the location of small shops is more advantageous. All of them are within walking distance, and, therefore, a person will not need to go anywhere to fill his refrigerator. Moreover, small shops quite peacefully coexist with hyper- and supermarkets, because the same customers, as a rule, are customers of both those stores.
Seat selection
Composing a business plan for a grocery store with calculations, we proceed to its next item. After analyzing competitors, a novice entrepreneur should decide where his outlet will be located. If you intend to open a small or medium store that sells products, then the most ideal place for it is those areas in the city that are considered sleeping. In other words, the point of sale should be as close as possible to the selected target audience. This will allow the entrepreneur to come to success faster.
For maximum profit, sleeping areas are very attractive. Also, it is unlikely that they will be able to run into competitors in the form of super- and hypermarkets.
Another most advantageous location for a grocery store is the track. And this does not apply to city roads. This refers to the travel routes leading from one settlement to another and crossing them. In this case, travelers and tourists, truckers, as well as ordinary people who go on their business to another city, can become shoppers.
Choice of premises
What needs to be done by a novice businessman after he has decided on the area of the city where his project will be implemented? The next step is the selection of premises for the store. And it should also be reflected in the preparation of the business plan of the project. What should be the room?
By concluding a lease agreement, entrepreneurs in most cases build on their budget. However, it should be borne in mind that there are certain requirements for the premises of a grocery store. First of all, the presence of all necessary engineering communications is considered here. It should also take into account the general condition of doors, walls, floors, windows, as well as installed systems. This will avoid special investments for those who are especially interested in how much it costs to open a grocery store, because with a good condition of the room, the repair costs will be small. The same applies to communications. The best option when choosing will be the room in which ventilation, electricity, gas and water will already be connected.
The total area of the future small store should be from 50 to 60 square meters. In this case, in the selected room you will need to select several zones. One of them is a trading floor. The second zone should be a warehouse. A small part of the area is reserved for utility rooms.
In the future, the following documents will be needed to carry out the activity:
- certificate of ownership or lease;
- conclusion issued by the State Fire Inspection of the Ministry of Emergencies;
- conclusion of SES and Rospotrebnadzor;
- certificate confirming the registration of KKM;
- certificate of the Ministry of Healthcare about certification of workplaces;
- permission to place outdoor advertising received in the local government.
Specialization selection
After determining the location, as well as analyzing competitors and the target audience of the store, the entrepreneur will have to find his niche in the market. However, in this matter one can proceed in the reverse order. First, pick a niche, and only after that go in search of a suitable place. In this case, it will be possible to estimate the cost of the grocery store based on the tasks and conditions.
At times, retail outlets with a narrow focus, and sometimes those that are distinguished by a wide range, can bring success to a businessman. Everything will depend on the chosen place and target audience. The final version will need to be reflected in the compiled business plan.
Shop with a wide range of products
Similar points are a small copy of supermarkets. They offer the buyer almost all types of products, purchasing them from suppliers at the lowest possible prices. Such stores are considered ideal for small towns and cities, in which there is no abundance of shopping centers and hypermarkets. This option is good for cities. However, in this case, the outlet will bring maximum profit only if it is placed in a residential area.
Narrow shops
Such outlets are best suited for large cities. Entering them, customers can purchase products that cannot be found in supermarkets. What could it be? For example, farm semi-finished products. The narrow specialization will be different sweet or butcher shop, tea or coffee shop, healthy food, etc.
Schedule
When drawing up a business plan, you will need to consider the opening hours of the grocery store. Many entrepreneurs think about whether to do it around the clock. There is no definite answer to this question. Indeed, in their work round-the-clock grocery stores have both positive and negative sides. Of the advantages of such a outlet can be called:
- a constant influx of customers, thereby increasing the amount of profit;
- Reducing the likelihood of a night robbery when no one is in the room.
Cons of round-the-clock grocery stores are as follows:
- the need for night security;
- the complexity of the selection of personnel;
- low flow of night visitors;
- the need for urgent solutions to problems arising at night, because of which the entrepreneur is sometimes forced to interrupt his sleep.
Choose a name
How to attract customers to a newly opened outlet? To do this, you need to choose a bright and memorable name for her. What will it be? It all depends on the imagination of the entrepreneur.
What to call a grocery store? To do this, it is recommended to use one of the strategies of this choice. The name of the store may be:
- by name;
- directly associated with foods and food;
- connected with geography, floristry, etc., that is, to be original.
Cost analysis
Based on the business plan of the grocery store with the calculations, the novice entrepreneur will be able to tentatively determine the amount of starting capital. Of course, to open a supermarket with a wide range of goods, you need to have more than one million rubles on your account. Huge hypermarkets are even more expensive.
But as for highly specialized or small stores, then for their opening will need from 300 to 500 thousand rubles. Everything will depend on the niche, the scale of the event and the entrepreneur’s ingenuity.
The main costs reflected in the business plan will be:
- purchase or rental of premises;
- salary to employees;
- taxes
- purchase of goods;
- insurance.
In addition, a certain amount should be allocated for unplanned expenses. As a rule, this is 10% of the amount of starting capital.
Equipment purchase
After concluding a lease agreement and preparing it for work, you will need to consider the most significant item of expenses. It concerns the purchase of necessary equipment for a grocery store. Moreover, it can be divided into two types. The first of these is basic equipment. It should be in the outlet already at its opening. The second type of equipment for the grocery store is optional. It is acquired in the process of doing business and only if necessary.
The list of basic equipment includes:
- slides, shelves and racks that are installed in the trading floor and are used for the existing assortment of dry products;
- refrigeration equipment for the store, as well as racks for utility and storage rooms;
- various counters and pastry showcases;
- baskets, shopping carts, knives, cutting boards, containers made of stainless steel, cash register and scales.
In case of successful operation of the store and when deciding to expand the range of goods and services offered to customers, you will need to purchase one or another additional equipment. It can be meat grinders and vegetable cutters, bread slicers and slicers, vacuum packaging machines and saws for meat, refrigerators for ice cream and drinks, as well as video surveillance systems. The set of equipment for the store should be determined on the basis of the proposed range of goods sold in it. The compiled list will allow you to make a preliminary calculation of the costs for this article. If you need to purchase refrigeration equipment for a store, you should consider buying a generator. In those areas where there are power outages, such a move will avoid spoilage of products.
Depending on the cost and quality of the equipment necessary for a small store, it will be necessary to allocate from 100 to 150 thousand rubles for its purchase.
Assortment of goods
What should be in the grocery store?
Based on the experience of businessmen, in a trading floor area of 50 square meters. m can be placed up to five hundred items of goods. The list of priority products contains:
- bread and bakery products;
- eggs
- milk and various dairy products;
- meat and sausages.
As everyday goods on the shelves you will need to have:
- pasta;
- cereals;
- canned food;
- coffee, tea, spices, etc.
There is also a specific list of seasonal demand products. It includes:
- ice cream;
- alcoholic drinks, etc.
The store must also provide for the availability of special goods, which are especially in demand among customers on certain days of the year. These are eggs massively purchased by Easter, as well as champagne, the presence of which is especially important on the eve of the New Year holidays.
In addition to purchasing an initially developed range of products, it is recommended to regularly monitor consumer demand. Expanding the list of goods will increase the number of customers and, accordingly, the profitability of the organization.
Purchase of goods
How to find suppliers for the grocery store? Today, concluding a contract for the purchase of goods is not difficult. That is why the entrepreneur should pay attention to the reliability and reputation of the supplier, as well as the quality and cost of the products offered. An important role for the success of the event will be played by the schedule for the delivery of goods and the possibility of its quick delivery.
You can find a supplier at specialized exhibitions and markets where local farmers offer their products. This is especially true for stores selling organic products.
A good help for a novice entrepreneur will be the Internet. Here you can find suppliers on specialized sites by browsing the available catalogs.
It should be borne in mind that any grocery store must take care of its reputation. For this, the correctness and timeliness of payment for the delivered products should be monitored. The faster an entrepreneur earns himself a good name, the more opportunities he will have for further development of the business.
Staff recruitment
The formation of the staff of the grocery store will require special attention. , , , , , . . , , .
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Advertising
Attracting customers is one of the main points of business organization, allowing the entrepreneur to receive the maximum possible profit. How to make grocery store advertising? The best will be a large sign that will catch the eye of passers-by. A good option would be a list of the assortment of goods placed on the window.
Well-established advertisements for those products that are currently sold at a discount.
Payback business ideas
How much does a grocery store bring per month?
In order to determine the approximate profit margin, you will need to take into account all the required expenses of the outlet, namely:
- the amount for the rental of the premises (for 50 square meters this is approximately 30-50 thousand rubles);
- salary to employees 15-60 thousand rubles;
- taxes and utility costs - 10-20 thousand rubles;
- purchase of products - from 400 to 500 rubles.
The total monthly expenses of a small store will be more than 400-500 thousand rubles. If you sell all purchased goods, take away the cost of spoiled products and necessary expenses from the proceeds, then the store’s profit will amount to 50 thousand rubles. The income, as we see, is not too large. However, do not be upset. To increase profits, you will need to do everything possible so that the revenue from the sale of products sold reaches approximately 750 thousand rubles. per month. With an average number of buyers from 50 to 100 people per day, the check of each of them should be 200-400 rubles. And to achieve such indicators is a very real task.