It is customary to evaluate managerial productivity in two closely related categories: it is economic performance, on the one hand, and social efficiency, on the other. Let's figure out what the second means.
Social management effectiveness is a category that expresses the degree of satisfaction of a potential consumer's demand for services and goods. The more a person buys a product, the more susceptible he is to marketing tools.
Kinds
Social management effectiveness is evaluated in two directions:
Management practice implies periodically conducting a comparative analysis of the level of its effectiveness with that which existed in the previous reporting period, or with that obtained in similar organizations. This allows you to track the dynamics of the decline or increase in efficiency. Based on the results obtained, decisions are made aimed at further improving the core or managerial activity itself. For this, certain indicators and management criteria are used, the most important of which are profit and the parameters for achieving the planned results.
What is it for?
The justification of the economic productivity of activities that are carried out with the aim of improving the organization of managerial activity must necessarily be supplemented with such a parameter as an assessment of social efficiency. Without it, it is absolutely impossible to get the right feedback from the consumer.
Social efficiency is established by the ratio of a number of indicators that reflect the results of management, to the costs that must be incurred to achieve them. The above results are evaluated on such materialized characteristics as:
- improvement of living conditions of the population and living standards;
- improving the effectiveness of measures aimed at strengthening and protecting human health;
- increasing productivity and facilitating the work of the working population, etc.
In other words, social efficiency is the degree to which the interests and needs of people acting as employees are realized in practice. In addition to the sales sector, it is often used in recruiting.
Economic, on the one hand, and social efficiency, on the other, symbolize the unity and struggle of opposites. Mutually complementing each other, they simultaneously contradict each other.
To achieve an optimal balance of interests in this issue is the most important, central task, the solution of which should be directed the efforts of top managers of any enterprise or organization.
That is why it is believed that the social effectiveness of management, which is the social result of this activity, characterizes how fully it was possible to use the capabilities of each employee and the team as a whole (their potential), as well as their creative abilities and the degree of success in solving such an important task as social development of staff.