The most popular niche is its own store, it is in the trading industry that big money is spinning. Online or offline is a matter of taste, but if you open your own store, it is best to create a website for it.
First you need to decide on the product that you are going to sell. You can, for example, purchase , sneakers and shoes. The main thing is to focus on the benefits of shoes. Your store must be somewhat different from competitors: low price, exclusive shoes, high quality, variety of assortment and so on.
The brand
Choosing which shoes to sell, you need to build on the popularity of the brand, it is of great importance. People are much more loyal to famous brands and prefer to choose them than an unknown brand.
“Evento and Bludo” is a well-known and well-established brand in the Russian market. This shoe is distinguished by its bold originality and high quality, which is why it attracts many buyers.
These are beautiful and comfortable shoes that are not ashamed to recommend to the buyer. A characteristic difference in "Bludo" - a wide nose and pad with increased fullness. These shoes are aimed at a wide range of customers.
Fashionable and stylish shoes from Evento and Bludo sells itself. This product is impossible not to notice on the counter, as it differs from everything else. Experienced sellers know the value of this product.
Wholesale of this brand is a great solution for a starting business. You can get a good partner with whom you will have long-term cooperation.
Where to open a point of sale
The store should be in a crowded place, which should be prestigious. You will not go to buy exclusive shoes in the subway passage or near the bus station. The location plays a huge role, and for a shoe store that has just opened, it is important to be noticed.
It is necessary to prepare the point of sale in advance: make cosmetic repairs, install racks and mirrors, purchase all the necessary trifles, create the right atmosphere, and so on.
Marketing
Advertising is an important component in the trading business. It is necessary to use this tool 100% in order to achieve a result. There are many ways:
- Site. When a person is looking for something specific, he first goes online. Therefore, it is beneficial when your site is on the first page of a search engine.
- Advertising on TV and radio. This is a great advertisement for a shoe store, but it is too expensive for a start-up business.
- Flyers and business cards. It is cheap but effective. You can hire a promoter and put him next to the store. There are many ways to motivate him: pay for the number of booklets handed out, pay extra for each buyer he personally brought, and the like.
There are many advertising options, the main thing is to choose affordable and effective.
Business from scratch
You need to draw up a carefully thought-out business plan and calculate everything to the penny. The main thing is that the store pays off, so it is better to think through all the moves in advance. The most difficult period is the first months.
All factors play an important role in the success of the enterprise: the relevance of the product, the location of the store, the qualifications of the staff, advertising moves, product prices. If you take into account all the details and carefully approach the matter, then success does not take long to wait.