Opening a confectionery is a complex, costly, but profitable event. In it, a lot depends on a successful name: customer flow, first impression and revenue. You will learn how to choose a selling name for your confectionery in this article.
Types of pastry shops
What to name a confectionery? Before answering this question, let's look at the views of these wonderful institutions. There is a home confectionery, where you yourself or with someone else's help make sweets, and a confectionery in the form of a store, where the production is put on the conveyor. You have studied all the pros and cons of these types, and the next question arose about what can be called a confectionery?
The answer to this question depends on the goals that you set for yourself. Names can be both provocatively funny and cute-conservative. The final choice of the name of the confectionery depends on the concept of the institution as a whole.
The specifics of the sale of confectionery
A confectionery product is an easily digestible and high-calorie product that has a sweet aroma and taste, containing a large amount of sugar. The main ingredients for the production of confectionery products are flour, sugar, fresh fruits, dried fruits, cocoa, honey, butter, milk and cream. It is worth noting that most of these products are perishable, so they should be stored for no more than a week. Otherwise, the confectionery products will be airy, deteriorate and become unusable. It is worth remembering this when purchasing products, you need to take on sale goods that are already in demand or on pre-order and the wishes of customers. Otherwise, your company will be unprofitable, since no one needs bad quality products.
Types of confectionery names
There are many options for what to call a pastry shop. As mentioned above, the name depends on the goals. There are several types of really selling names: those that are designed exclusively for female audiences and those that focus on youth.
The first names are more cute and melodic, the second ones are more ridiculous and provocative. There are also names in which a reference is made to a specific historical period, for example, confectioneries in the pre-revolutionary and Soviet style are very popular in big cities now. In these interesting institutions, the calculation goes to a completely motley contingent, from young girls to adults and elderly people. In any case, one name is not enough, it should correspond to the concept of the institution as a whole. This rule also works in the case of individual production. What is the name of the home confectionery? Certainly not "At Ashot" or "Seaside".
Selling names
In the conditions of fierce competition of the modern market, the main condition for a successful business is originality. It is this rule that guides the entrepreneur and the master of naming when choosing a name. The confectionery, with only one glance at it, should cause a desire to definitely go in and try what lies on the shelves.
There are several options for how to name a confectionery so that it becomes profitable: the name of the main ingredient, variations from the word "confectionery" or "bakery", proper name, geolocation or product name. For example, “Bakery Guerin”, Chocolate, “Bolkonsky Confectionery”, “Bakery on Malaya Bronnaya”, “Donuts and rolls”. Some of these names are simple, but, nevertheless, they are most remembered that cause associations with comfort and domestic warmth. Warm associations, the feeling that you are welcomed - this is exactly the key point when choosing a catering institution, in particular a candy store, by a client.
Cute names
Such names are designed for the beautiful half of humanity, because a company of football fans is unlikely to go to an institution called "Mouse in Pants". Examples of cute names are “Bagel”, “Plyushkin House”, “Kitty-kitty”, “Sweet couple”, Sweet sisters.
What to call a confectionery at home? The names in French are very impressive, they are melodic, pleasant to the ear. But you need to follow the meaning of the phrases so that the translation does not embarrass. Also, the name in French should be readable and easily reproducible. It often happens that a person simply cannot pronounce the name of your establishment to friends and acquaintances, and accordingly recommend it too. No matter how beautiful and melodic the name may be, first of all it should be capacious and memorable, for example, Canelle, which in French means "cinnamon".
Funny names
Sometimes an entrepreneur asks himself a question about how to name a confectionery, so that it’s definitely not like everyone else? The most striking example of a ridiculous and original name for a candy store can be considered the original name of the Kiev coffee shop chain “Doubleby” - “Grandma Batman”. Anna Tsfasman, the owner of the network, claims that this is what her children call their grandmother for the ability to appear at the very moment when they are plotting some kind of prank. Subsequently, the name was changed to "Doubleby" because of too long. "Doubleby", that is, "BB" is an abbreviation for the first name. Often, such items are shot at the market, and the institution quickly bypasses the sales of its competitors. But the main thing here is not to lose, because it is so easy to make a mistake. Talk to naming professionals, a humorous friend, or yourself in a circle of friends for a cup of tea or something stronger in a playful way, come up with an original name for your brainchild.
10 coolest confectionery names
Below is a list of the coolest names that have already been invented for candy stores. They are distinguished by originality, style and unique each in its own way:
- "Zucker is delicious";
- The Zucchini;
- Dostoevsky
- "S.S. Syropchik";
- Truffle
- "Dragee Fairy";
- Welcome;
- "Strundel";
- "Samovar";
- The Bombon.
It is worth noting that the first and second names are original in Russia, but not in Ukraine and the Czech Republic, and in the eighth name the mistake was made intentionally, because it will be remembered, and the eye will definitely catch on to such a name. Do not be afraid to experiment! The market is full of Gourmets, Dolce Vitamin and Sweet Tooth. People now want something original, unusual, not hackneyed. But, unfortunately, to come up with an original name every year is becoming more and more difficult - the competition is high. The more creative your idea, the greater the likelihood that the business will be profitable.
How to name a pastry shop at home: examples
Most often, foreign words are used in confectionery names. This is due to the fact that in Russia such vocabulary always sounds beautiful. El Gusto, Belissimo, Bon Appetit - such names will undoubtedly attract attention and will not go unnoticed. People really like names with rhyme: "Snacks from Masha", "Dryings from Andryushka" and so on. It is worth remembering that a home confectionery should not be called too pathos, for example, "Dostoevsky" or "Pushkin" is hardly suitable. For a confectionery at home, a more homely, warm name is more characteristic, for example, "Grandma’s pies", "Anechka", "Aunt Olya's Pies".
But one rule applies to every enterprise, whether it be a large concern or home production: the interests of customers should be considered first of all, the confectionery should meet all the requirements of SanPin, and most importantly, make your visitors happy and leave with the firm intention of returning to you again.