The famous Stockmann chain intends to close several of its stores in the capital and plans to completely remove the Lindex brand from the Russian market within a year. It is too early to say which Stockmann addresses in Moscow will remain and which will disappear. It is not difficult to guess the main reason for leaving: a rapid fall and the subsequent instability of the Russian ruble.
Finnish merchants
Came to the Soviet Union one of the first, back in the eighties, the Finnish company Stockmann quickly gained popularity in the Russian market. Despite the fact that the company has points in more than a dozen countries of the world, most of the assets are located in Russia. During its existence, the Finnish company has opened Stockmann department stores and stores (Moscow , St. Petersburg, Yekaterinburg) and a network of branded points of sale Seppala and Lindeks in the largest cities of the country.
Crisis Losses
As representatives of the Finnish company explained, a sharp drop in the ruble exchange rate led to a significant decrease in total profit for the reporting period. Starting in 2014, sales decreased by approximately 10% per year, which led to the formation of a loss for the current year of more than 60 million euros. A drop in sales was observed not only in Russia, but also in Finland; nevertheless, the most pronounced losses correlate precisely with the Russian branches.
The main profit of the company (and this is more than half of all revenue) falls on large department stores. As for branded stores, it should be noted that the demand for goods in Lindex stores at the beginning of the year grew in all countries, again with the exception of Russia and the Baltic states.
By publishing sales results and annual reports, Stockmann launched an anti-crisis program, which was supposed to reduce losses by at least 50 million euros per year. According to plans, not only Russian retail facilities, but also some stores in Finland fell under the reduction.
Analysts see the following as the reason why Stockmann’s addresses in Moscow began to disappear from the map. First of all, the main Russian visitor to Finnish shopping centers belongs to the middle class. It was these people who lost their purchasing power in connection with the crisis , and consumers moved from cheaper and moderately expensive pavilions to cheaper discounters. As you know, in a crisis, the goal of providing goods to the premium sector of buyers is not a winning strategy.
Valid Stockmann addresses in Moscow
One way or another, getting a company out of a difficult financial situation is not an easy task. Putting anti-crisis measures into action will take some time, and it is still possible to visit Finnish outlets in Moscow. Two shopping centers with Stockmann stores are located on Leningradskoye Shosse, these are Mega Khimki (23 km) and Metropolis (at 16a / 4). One - on Prospekt Mira, house 211 - "Golden Babylon of Rostokino." Moving along the Moscow Ring Road, at the 41st kilometer you can visit the Mega Teply Stan shopping center . And finally, in the city of Kotelniki, at 1st Pokrovsky proezd, house 5, the Mega Belaya Dacha complex is located.
Stockmann's addresses (Moscow) will soon decrease from 5 to 2. It is reliably aware of the closure of department stores in all Mega shopping centers, but the closing dates are still not known. The new owner of retail facilities will be the company “Reviva Holdings”, represented on the Russian market by a network of department stores “Debruss”.
When planning a trip to a shopping center, it is worthwhile to clarify the relevance of a particular Stockmann address in Moscow , since the departure of the Finnish company from the Russian market is already a foregone conclusion.