The basis of a stable and strong economy is agriculture. In the Russian Empire, until 1916, 80% of treasury revenues were taxes on the sale of agricultural products. Including from the supply of grain to Western countries.
In modern Russia, the picture is somewhat different. But the country has embarked on a science-based organization, the use of new technologies, increased productivity, the latest biotechnology.
A striking example that has passed through almost all critical points in the history of the past 50 years is the agricultural enterprise "Chebarkul bird."
Geography and ecology of the area
Mention of the first settlements here dates back to about 1739. On April 25, the first fortress was laid on Lake Chebarkul.
At the site of the village of Timiryazevsky, where the main production facilities of the Chebarkulskaya bird agricultural holding are located, there was once a capture. Fertile soil, unique climatic conditions began to be used only in 1934, when the first agricultural experimental station was organized. And in 1974, the Institute of Agriculture was created.
Chebarkulsky district is located in the center of the Chelyabinsk region. It is considered the most environmentally friendly. There are no large industrial enterprises in the village of Timiryazevsky, it is located 60 kilometers from Chelyabinsk, and this contributes to the preservation of natural purity, environmental suitability - important factors for food production.
History of creation
The poultry farm is a city-forming enterprise in the village of Timiryazevsky, Chebarkulsky district, Chelyabinsk region.
This is a full cycle production. A plant-growing complex has been located here, egg production has been established, meat breeds of chickens are grown, there is its own slaughter-processing farm, a feed mill, a breeding and seed center.
The construction of the Chebarkulskaya bird enterprise, which subsequently degenerated into an agricultural holding, began in 1969.
In 1972, the first line was launched. First, eggs were delivered to the shelves, then poultry from a local producer. Production turnover was constantly increasing, the economy was becoming more extensive, growing in related activities.
But in 1985-1991, during the period of perestroika, when all previous economic relations were broken - production began to decline.
By 1998, the complex came with well-worn equipment and almost zero profitability. Only the merger with the production association LLC SoyuzPishcheprom by the end of 1999 led to a multiple increase in production volumes.
Over the year, financial debts to partners were eliminated, and the quality of feed and bird rations in general was improved. The fact is that SoyuzPishcheprom LLC already in those years was a leading enterprise in the production of cereals, pasta, and bakery products. These foods are always actively sought after by consumers, and in collaboration with the poultry farm, production has become almost waste-free.
Since 2000, both the re-equipment of the technopark and the revision of other aspects of economic activity began. The company purchased new industrial feeders for the street, electric shepherds, electronic climate control displays, conveyor belts for bird feed, cages, conveyors, drinking bowls - everything is new and technological.
By the end of 2005, production figures increased by more than 40%. In particular, this was facilitated by an effective change in the breed of chickens - from Rhodonite to Haysek Brown.
In the future, the holding poultry farmers themselves began to improve the breeds of meat chickens and layers using the latest selection achievements.
Hi-tech
For 45 years, this company has become one of the leading not only in the city and region. Chebarkul bird products have long and willingly been purchased in nearby regions.
Constant updating of production capacities and maintenance of equipment at a high technological level, compliance with all required standards in food production make it possible to obtain only healthy products. And the presence of a logistics department and its own fleet of vehicles accelerate the process of the appearance of fresh eggs, chicken, semi-finished products on store shelves.
At all stages of production processes in each area of activity, strict quality control is carried out. This provides the company for many years with well-deserved fame as a manufacturer of quality and healthy products.
The food industry is socially significant for the Chelyabinsk region. And management regularly allocates funds to support local producers in order to oust imported products from the market.
Range
A wide assortment of Chebarkulskaya Poultry products is presented in a network of branded outlets located in the city of Chelyabinsk and the surrounding area. And also in the Tyumen, Sverdlovsk, Kurgan, Orenburg regions and the Republic of Bashkortostan.
Eggs, poultry, frozen and chilled semi-finished products, ham, smoked and ready-to-eat products, halal products - here is a short list of offers from Chebarkulskaya Poultry LLC.
Taking into account the constant updating of technological equipment, the assortment line is expanding. Sellers in the company’s company stores will be happy to tell you about all the new products.
Consumer Reviews & Awards
The reviews note the excellent taste characteristics of the products of the Chebarkul bird poultry farm. And this is the key to a continuous increase in consumer demand. Here the so-called word of mouth works fine. The tastier the product, the more actively it is recommended to friends and more often they buy for themselves.
The company has many awards, including the title "Best Poultry Factory of the Year", awarded at city, regional, national and international exhibitions only for real quality.
Franchise
Regular customers easily find Chebarkul bird products on the shelves thanks to their bright and memorable packaging. The popularity of the brand is expressed in growing economic indicators. In connection with the increasing demand for products, the management of the holding since 2015 offers entrepreneurs to buy a franchise of a reliable partner’s trademark.
The entrance fee within 200 thousand rubles includes the preparation of a turnkey outlet. These figures include advertising elements, a form for sellers, the presentation of goods on the opening day. Payback guaranteed for three months.
This is a unique project for the whole country, and, as experience shows, it already gives positive results. Everyone wants to eat beautifully, tasty and safe for health and always. Join now.