At all times, women strive to be beautiful. To do this, they use a huge amount of funds, ranging from traditional beauty recipes to modern methods. Recently, the use of Japanese cosmetics has become very popular. This trend is justified by the fact that each product is created from natural materials and really gives a positive result. Such popularity of Japanese representatives of the beauty industry is seen not only in caring cosmetics, but also in decorative. One of the most popular cosmetic companies that a consumer trusts is Shiseido.
History of Shiseido
The brand’s history dates back to the end of the 19th century. Arinobu Fukahara, who was formerly a pharmacist at the Naval Hospital, decides to open a private pharmacy that meets European standards, called the "Fukahara Shiseido Pharmacy." The innovation for that moment was the fact that there was a division into prescription and over-the-counter departments. The owner of the pharmacy clearly understood what his consumer wanted, so he created completely new products for the Japanese market. One of these innovations was toothpaste, which instantly attracted the attention of the Japanese, who mainly used toothpaste. Then came the invention of skin lotion, which included a special formula based on natural ingredients.
"The virtues of the earth are beautiful; in them is the beginning of all things." This phrase was taken from Chinese literature, namely from the Book of Changes "I Ching" and became the impetus for the creation of this company.
As for our days, the slogan of the Shiseido brand is "To be beautiful." These words mean a combination of scientific methods and an emotional-sensual component. Product quality is confirmed by rave reviews about Shiseido and the opinions of professionals in the beauty industry.
Basic makeup
Every day, every woman does makeup to be even more attractive. But, unfortunately, most decorative products harm the skin of the face. Shiseido cosmetics tried to solve this problem.
The first step in any makeup, even if it’s daytime, is the base or foundation. Shiseido has developed its line of data tools. They help to even out skin tone, remove various redness and dullness of the face, make enlarged pores and small wrinkles invisible.
Now let's move on to the review of Shiseido foundation creams. This product is based on light reflection technology. The described tonal remedy contributes to the natural radiance of the skin and a healthy looking face. To choose the color of cream you need is not difficult, because Shiseido offers a fairly wide palette of shades.
Corrector is a lifesaver for girls and women with problematic skin. After all, it helps to remove unwanted redness, even out skin color, mask bruises under the eyes and various rashes. In order for the face to appear fresh and radiant even at the most crucial moment, the described company offers a number of corrective products that will solve the problems of even the most sensitive skin.
Each girl seeks to look like a cover face. To do this, a variety of sculpting tools will help you, as well as Shiseido powder, which will make the makeup complete. Blush will give a healthy look to the skin of the face, so you can look great. Do not beware of this product. You just need to choose the right shade and amount of application.
So that you can apply a strictly defined amount of a cosmetic product to your face, Shiseido has created a set of brushes that are easy to use and allow you to apply cosmetics in a thin and even layer.
Lip cosmetics
In order to complete the image you need to choose the right lipstick or lip gloss. You can focus on the lips with a scarlet shade that emphasizes their shape. And you can choose natural beauty and just add shine. Shiseido is ready to satisfy any desire of its client and offer a wide palette of shades. In addition to beauty, you will also receive care because the lipstick and shine in the composition have extremely useful components that contribute to the hydration of the lips. Judging by consumer reviews of Shiseido, they are satisfied with this cosmetic product.
Cosmetic products for eyes
Every woman knows how to beautifully emphasize eye color. This does not require special skill. It is enough to choose the right palette of shadows with shades that will make your eyes even more expressive. Shiseido cosmetics does everything to ensure that eye shadow meets the needs of the consumer, namely, combine beauty and quality.
In order to make your eyes even more attractive and expressive, you need to use Shiseido eyeliner. This product with one trait will help to rivet you a hundred enthusiastic looks. Such a seductive accent will not go unnoticed.
Lush eyelashes are a dream for every woman. But often mascara harms the eyelashes and curls into unwanted lumps. Shiseido solved this problem by combining the science and centuries-old experience of Japanese cosmetologists. This company provides a wide selection of mascaras that will help lengthen your eyelashes or give them volume.
The shape and color of eyebrows play a huge role in the perception of the face. One wrong touch can ruin the image. Shiseido has created products that help create the effect of natural eyebrows that lasts all day and without harm to them. As well as company representatives urge their customers to experiment in order to create a unique image especially for themselves.
Shiseido decorative cosmetics: price
Now it should be noted pricing policy. Such a company is located in the "luxury" section, which means a fairly high price, but the quality will offer the appropriate.
Face care products will cost the most, then the brand’s decorative products. For example, a tester of the Shiseido shade moisturizer in the amount of 30 ml will cost 1,396 rubles. Therefore, this cosmetic product of the beauty industry can be attractive at the time of the promotional period.
Shiseido Reviews
As a rule, there are two types of reviews about the company: either positive or negative. This company is a pleasant exception because it does not have dissatisfied customers. All consumers of Shiseido cosmetics are happy to have made such a choice. Various foundation creams have a delicate structure, lay down in a thin layer, give a natural radiance to the skin. Lipsticks are bright and do not dry the skin surface. Eyeliner and mascara hold all day, do not crumble and do not wear off.
You should definitely read reviews of Shiseido, but still it’s worth a try once and fall in love forever!