Personal sales have become the most sought-after way to promote goods; until recently , there was no “customer service manager” job, but now almost every company has more than a dozen direct “salespeople” on staff. There is not a single advertising medium that would be more effective than direct sales.
The personal sales manager is a representative of the company and how competently he builds a dialogue influences customer loyalty to the product and the company itself. When selecting personnel for this position, external data, speech literacy and even the timbre of the voice must be taken into account . Pleasant appearance of the manager
It attracts consumers, and also positions the image of the company.
Personal sale is an art that has been studied for more than one year, or are born with this gift. Large companies without fail train their staff in negotiating, and also conduct training seminars every six months.
This vacancy is in demand throughout the civilized world, because it allows you to earn interest on the work done, usually the manager is paid interest on transactions, and the salary is the minimum amount. And, of course, companies are interested in the staff of such employees.
Personal sales are built on well-established and long-established rules.
First you need to establish contact with the client. To do this, you can use a couple of informal phrases or introduce yourself and your company. The main thing for the manager is a smile, charm, confidence and friendliness. If from the first seconds the manager makes a positive impression, then the rest of the dialogue will be more effective.
The manager should strive to ensure that the client agrees with his opinion and
answered "Yes." This is a famous technique that is extremely successful. If the manager manages to establish himself as a competent specialist and create the impression that he is “on the same wavelength” with the client, then the transaction will be successful.
The third, but no less important point is the definition of customer needs. The more issues are discussed at the meeting, the easier it will be for the manager to understand the client, while accurately determining the client’s desire, the manager selects the most profitable and successful option for cooperation.
There are many rules, psychological tricks, marketing and ethical rules for building a successful conversation.
Personal sales acquaint the buyer with the product, purchase conditions, company. A person is able to tell and describe the advantages of the company as well as no advertising medium.
Also, personal sales have several disadvantages.
A manager can only work with a specific client, for a limited time. It cannot provide a wide audience reach.
Many consumers dislike personal sales managers. Therefore, obviously, the client has a negative impression of the company.
It is impossible to control the work of a manager during a business meeting. Mistakes made when contacting a customer can be fatal, and the brand impression will be spoiled forever.
Personal selling in marketing plays a significant role in the profitability of a business, it is worthwhile to carefully select staff, motivating and training them.