Business representatives are often interested in the question: how to write a commercial proposal that works.
It is quite difficult to interest a potential business partner or future buyer. Especially given the competition. An information letter drawn up inappropriately risks being lost among its own kind. Are there any tricks to avoid this? How to write a quotation to be noticed?
The requirements for its design are quite simple. This should be a competent text, of small volume, printed on a standard sheet of A4 format, in a font that is easy to read. The presentation style in this case is governed by the rules of etiquette in the preparation of business papers. However, despite all the restrictions, you are quite capable of writing a proposal that will stand out in the general mass.
Such newsletters can be divided into two categories: personalized (having a specific addressee) and advertising. The purpose of the latter is an effective presentation of new products and services. The principles of compiling the text in this case are radically different.
Let's start with promotional mailings. In this case, your main task is to present information so that it attracts a potential client at a glance. The message should have a catchy, catchy title. This is a guarantee that the letter will not be in the trash and will be at least read.
Before writing a commercial proposal, be sure to determine your target audience and compose the text in such a way that the targeted orientation is clear not only to you.
The writing style in this case will also vary.
Outrageous and creative is quite appropriate when it comes to youth audiences. If a commercial offer is aimed at a more respectable client, specific statistical calculations are more likely to attract his attention.
Psychologists advise using the words “you” and “yours” four times more often than first person pronouns.
When presenting a product or service to a buyer, do not limit yourself to the characteristics and description, also emphasize the benefits and advantages.
The text should be imaginative and vibrant, but do not try to overload it with technical terms or high-flipped turns. Avoid overly long sentences and paragraphs longer than 6 to 7 lines. Use subtitles in the text.
Information on the duration of the proposal and the conditions for its submission is placed at the end of the page. End the text with a couple of sentences that summarize the essence of the whole text.
Now a little about how to write a quotation for a specific addressee.
In essence, such a personalized letter is not much different from other business correspondence, and the same design rules apply. For writing text, letterhead with the organization logo is used. The font should be the same size, important points can be highlighted in bold.
The appeal to the recipient is placed in the center of the sheet.
High-volume text is divided into paragraphs. Schemes and diagrams are performed in color, for greater clarity. Do not try to submit information strictly scientific. Choose simple and understandable illustrations, use terms that are understandable.
The offer must be kept in a strict business style. Avoid jargon, hackneyed phrases, common sentences.
You should start right away with the main thing, namely, why the addressee should read this letter to the end. Try to identify all the benefits of your proposal and clearly state them in the first lines.
Next, provide statistics or research. State the advantages of your product or service over competitors.
Provide information on prices and special discounts.
End the text with a short summary. Let it be a strong argument in favor of your service or product.
Do not rush to immediately send a letter to the addressee. Reread the text several times and remove everything superfluous from it. Believe me, even after the tenth revision, there will certainly be information that can be dispensed with.
Often, managers or entrepreneurs themselves do not bother too much with how to write a quotation and use ready-made samples. This approach is not very effective because it does not take into account the individual characteristics of the business. It is better to spend a little time than to refuse and lose the client.