“Guerlain” is the name of the brand under which elite cosmetics have been produced for many years. For many buyers, this brand is associated with wealth and luxury.
History of creation
The French company Guerlain is one of the oldest. It was founded in 1828 by the chemist Francois Pascal Guerlain, who was educated in England. Initially, he opened a small pharmacy in the basement. She was in Paris at the address: st. Rivoli, 42. At the initial stage of the existence of the company, Guerlain produced and distributed soap. This business has been quite successful. Despite the fact that the business brought good income, the creative nature of François strove for more. That is why Guerlain in his small shop engaged in mixing various components in order to create new flavors. The result of this work was the release of the first perfume. These were the spirits of the "Soul of Flowers", which were the beginning of the vast Guerlain Empire. It is worth noting that for that time their aroma was unusual. That is why local fashionistas often began to visit Guerlain's pharmacy.
Famous buyers
One of Francois’s clients was Honore de Balzac, a world-famous writer. In addition, an exclusive fragrance was created by Guerlain especially for the solemn wedding day of Princess Eugenia and Napoleon III. Today, when the buyer is spoiled by the huge variety of perfume market, the Imperial cologne may seem very simple, not different from many others. But in those years, the creation of Guerlain, consisting of several components, was equated with real works of art. It is worth saying that Princess Eugenia was famous for her beauty and was considered the trendsetter of European fashion.
Guerlain House has been developing fragrances for Queen Isabella of Spain, as well as for Queen Victoria. Since its foundation, the company "Guerlain" has released three hundred perfumes. And it is worth noting the fact that in the positioning of this brand such epithets as “royal” and “luxurious” are necessarily present. This emphasizes the exclusivity of
luxury brand cosmetics.Further development
For a long time, Guerlain was exclusively a family business, bringing its owners a good income. The management of the company has been handed down from generation to generation. Gradually, Guerlain Beauty House gained more and more momentum in its development. The owners of the company opened their own special laboratory to create new flavors. Moreover, only highly qualified specialists have always participated in product development. No other well-known companies have such a laboratory.
The company lasted as a family business until 1994. Four generations of Guerlains were engaged in the development of the business. They created the famous Chamade perfumes (1969) during the years of the popularity of hippies and hipsters. A little later, in the eighties of the last century, when the rebellious youth of the sixties were bourgeois, the company released the fragrance Samsara.
It is worth mentioning that the owners of the Guerlain brand made a number of innovative discoveries in perfumery that literally turned the established traditions of the industry. For example, Amy Guerlain was proposed decomposition of the fragrance into three chords. This perfumer was able to combine natural and synthetic elements in the composition of perfumes. He also created the first unisex eau de toilette.
What is the main assessment of beauty critics and what are the numerous customer reviews? Guerlain is a company that produces concise and elegantly simple compositions. This perfume is a well-known company and attracts lovers of luxury goods. It is worth saying that for all aromas there is a special company base called "Gerlinad". This is a fragrance composition that is kept a secret.
A twist in brand history
In 1994, a once-small family-owned company turned into a commercial giant. It was purchased by a French concern called LVHM. This cosmetic giant specializes in luxury products. Since this year, the firm’s invariable tradition of transferring the post of chief perfumer to the paternal heirs has passed away. The signed contract indicated that the last of the family, Jean Paul Guerlain, would collect new fragrances for the company for another six years after the deal was concluded. Already in 1999, the production of the new Aqua Allegoria line began.
In 2002, Jean Paul Guerlain retired. However, he still owns a small production of natural extracts located in Tunisia. To this day, he adheres to old traditions, creating new fragrances.
Product range
The Guerlain brand has always offered its customers only perfumes and cosmetics. This was the main difference of the company. Many other eminent companies began their work with the release of clothing and various accessories, and only after they established themselves in this field, they began to produce cosmetics.
The old company receives numerous positive reviews. Guerlain offers its customers everything that will keep them in great shape. These are various anti-aging products intended for skin care, perfumes and decorative cosmetics.
Featured Products
The most famous are aromas such as:
- Shalimar;
- Jicky;
- Insolence
- Idylle.
And the most successful lines are Les Parisiennes and Aqua Allegoria.
What other products can I read rave reviews about? Guerlain produces premium makeup and makeup products. Numerous users note the distinguishing feature of all series of this famous French company, consisting in the presence of delicate aromas with which perfumes are perfumed.
One of the most popular Guerlain lines is Lingeri. Reviews from numerous fans of the brand are also noted by such series as Kiss Kiss and Divinora.
Concealer
This cosmetic product is represented by several types of products. Especially popular among customers was the fluid - Gerlen foundation. Reviews about this tool mark its ability to gently smooth out the skin and perfectly mask imperfections in the form of uneven color or age spots. This foundation has a truly unique composition, because its main component is natural pearls. That is why the main highlight of this tool is to lighten the skin.
Are the customers who purchased the Gerlen foundation cream satisfied? Reviews on numerous forums on the Internet suggest that this tool is an excellent foundation for makeup. It is characterized by exceptional stability and adapts to the color of the skin, providing them an even tone.
The assortment list of the company also contains a large number of moisturizing foundation creams. Among these tools are ultra-durable, smooth and even invisible. Using the “Gerlen” foundation cream allows you to create a wonderful foundation for a great make-up.
Popular brand powder
Maybe you are looking for a tool that would perfectly align your complexion, hide imperfections and give a dull skin? Then you should pay attention to the powders produced by the Gerlen company. Guerlain Meteorites deserves special attention . This tonal powder allows the skin to look perfect, but at the same time natural.
Good customer reviews deserve Guerlain Meteorites Powder for Fac powder balls. This tool is multifunctional. What impression does the powder produced by the Gerlen company leave? Customer reviews speak of her ability to even her complexion. Balls-meteorites have different colors, each of which indicates the fulfillment of a certain function. For example, pink can give the skin a healthy and fresh look, green - to neutralize the existing yellowness and give shine, beige - to create a natural background, golden - to provide a flickering effect, white - to provide glare, emphasizing the relief of the lines.
Very popular "Guerlain" powder "Puryur". Customer reviews speak of her ability to give her face an incredible radiance that comes from inside. This effect is possible due to the composition of the product, which includes crystalline pearls. The perfect formula for this foundation powder was created by the Gerlen Laboratory for three years. As a result, a new product has appeared on the consumer market that improves the texture of the skin. What else is noteworthy for the Guerlain powder of Puryur? User reviews indicate its ability to provide a moisturizing and softening effect. This allows you to make natural herbal ingredients, which are also part of the product.
The product is an excellent make-up base and an excellent matting agent. In addition, the powder contains the SPF20 solar filter, which helps protect the skin from premature aging.
The famous brand produces friable powder, as well as transparent powdery powder.
Ink
The famous brand and cilia did not go unnoticed. The carcasses of "Guerlain" are very popular among consumers. Reviews of these cosmetics indicate a wide variety of products. Each of the fans of the company's products can choose a mascara based on their own preferences.
Guerlain offers products that make cilia longer, more voluminous, and look more expressive. Unlike some of its competitors (for example, Yves Rocher), the famous brand is not positioned on the consumer market as having only a natural composition. However, all Gerlen products undergo thorough dermatological monitoring. They are recognized as safe for health.
Care products
In what other areas does Gärlen collect positive reviews? The company produces excellent products that allow you to effectively care for your body and face. Various creams of "Guerlain" are popular. Customer reviews particularly highlight such a line as Guerlain Issima. It is designed for professional cleaning of the skin from dirt and makeup. The planned effect is made possible thanks to the excellent composition, which the Herlen cosmetics can rightfully be proud of. Reviews of the fair sex indicate the possibility of brand creams to relieve inflammation and soothe skin irritations. And all this thanks to the extracts of flowers that are part of the product. For example, an extract from iris mattifies and cleanses the skin, from a rose - tones, from a lily - soothes, from a mallow - moisturizes, from a hawthorn - gives freshness and radiance.
As part of the cosmetics of the elite brand is the complex “Calmitin S”. It has an effect on the deeper layers of the skin, stimulating the mechanisms of its own protective forces.
Shadows
The unique image of any woman is created with the help of clothes and makeup. Particular attention should be paid to the eyes. For their greater expressiveness, shadows were developed by the specialists of the Gerlen company. Customer reviews suggest that using this product, a female look can work real miracles. The company took care of its fans, offering them a tool that emphasizes the beauty of the eyes.
Guerlain Ombre Eclat shadows are presented in four fashionable shades that complement each other perfectly. When using them, you can create a great many different color combinations. The lightest shade available includes pearlescent particles. It is they who give shine to the eyes, sparkling on the eyelids. The texture of a darker tone is velvet. These shadows are perfect as a base. A medium-tone shade is able to give depth to the look, and the darkest - to emphasize the contour of the eyes.
This decorative cosmetics "Guerlain" is very popular. Customer reviews praise the delicate texture of the shadows and their ability to not crumble and not roll all day long. This product, produced under a well-known brand, can be either matte or iridescent.
Pomade
The Gerlen company bases its technology for the production of cosmetics only on scientific research. All brand products have proven properties and are very popular with buyers.
One of the most sought after products of the company is Kiss Kiss lipstick. The brand offers the cosmetic product Guerlain Kiss Kiss. This is a Guerlain Moisturizing Lipstick. User reviews speak of her ability to give her lips a bright, steady color. The composition of this product contains a specially developed complex enriched with vitamins E and A, as well as pigments that add gloss to the lips and soften waxes.
The company produces many other types of lipsticks. Among them, nourishing, moisturizing and softening. There are tools that add volume to the lips.
Anti-aging cosmetics
This area includes a variety of cream "Guerlain". User reviews especially mark Happylogy. This is a sebum designed to combat the first wrinkles. This tool is part of the neurocosmetic group.
The anti-aging line includes Guerlain cream, which smooths wrinkles, and the essence of Ultra-Penetrating Glowing Skin. These products are recommended for ladies over 35 years old.