Today, when it comes to conducting a successful advertising campaign for any company, the first thing that comes to mind is ordering quality printing products. Modern companies of each business segment use the services of advertising printing, since any of its products is a reflection of the corporate spirit of the organization and style.
The main types of "tools"
Print advertising mainly includes a certain list of publications:
- prospectus - a small print edition, the main feature of which is several pages and a large number of images
- leaflet - an advertisement in the form of a sheet without folds, not involving large cash investments. It is available both in black and white, and in color;
- catalog - type of publication reflecting the main characteristics of the company's products;
- booklet - a form that has several folds. It can be of any size, but in the expanded version it is not larger than a printing sheet;
- Broadsite is a compact publication format designed for mailing. An envelope for it is not needed, because it folds in half;
- flyer is a kind of invitation ticket that offers free attendance at a certain event.
Advertising packaging
Agree that properly selected packaging can facilitate the promotion of any product. That is why engaged in the production of labels and colorful packaging. Any paper package helps to isolate the product from the bulk and make it more recognizable.
The main factors that push buyers to buy goods are the original design, the quality of offset printing and packaging finish.
Today, printing offers the following types of advertising packaging:
- self-adhesive labels and thermal labels;
- logo packaging;
- Gift boxes and bags.
Advantages of print advertising over other methods of product promotion
These include:
- soft impact on the target audience, because people themselves choose the time to familiarize themselves with the advertising publication;
- the opportunity to submit an offer from one company. This excludes competition between several organizations;
- production speed of an advertising product. The layout is created by the masters very quickly, and therefore, after a few days, the publication is issued to the customer in a finished form.