Have you heard about the American brand Smashbox? The cosmetics of this brand is known all over the world and is considered to be of high quality, long-lasting, with excellent pigmentation and an indispensable caring effect. In this post we will consider who produces the product, the history of the brand, customer reviews and conclude whether it is worth paying quite a lot of money for the cosmetics of this brand.
The differences between makeup
Choosing between ordinary makeup and professional makeup, women subconsciously feel that professional is still better. But why and what exactly is the difference? Do ordinary girls need professional cosmetics for every day ?
Of course, the first obvious difference in price. A true professional product is not just a little more expensive, but at times. Smashbox cosmetics belongs to the professional.
User reviews, however, indicate that today the registration of “professional” is considered mandatory for manufacturers of any cosmetics to leave on their own jars.
The difference in quality
There is a second, more obvious, difference between conventional and professional cosmetics, and this is quality. Initially, such cosmetics were created for use in the makeup of actors. It must be very dense in order to give the skin any color, hide all irregularities and defects.
If we are talking about lipsticks, shadows or blush, then they became as bright as possible, to be noticeable even in the spotlight. In addition, such cosmetics should perfectly absorb sweat, which is mandatory during the actors' play, be as resistant as possible, and leave no imprints on clothes. Initially, such cosmetics were uncomfortable, heavy and created the effect of a “mask”.
There is no need for professional cosmetics for daily use, since due to its high density it clogs pores and is too dense. In addition, such a product in the majority practically does not have any caring properties.
Creating Smashbox
The cosmetics of the American brand was really born as a professional. Its creators are the descendants of Max Factor, his grandchildren are the photographers Dean and Davis. After a decade of work in their own photo studio, young people decided to develop their own line of professional cosmetics, suitable for both shooting and for use in everyday life.
A set of cosmetics for women with the same name as the photo studio that appeared in 1996 in Los Angeles did not make a splash. Partly it was in the "boring" packaging, partly in the absence of ambitious advertising support .
Factors altered the external design of boxes and tubes, and during the first ten years after the brand was created, they spent all the income from the photo studio on product development.
The first professional cosmetics TV store
A real breakthrough in the promotion of the brand was the release on TV screens in 1998. What were the differences from other Smashbox cosmetics manufacturers at that time? Shadows, bright shines and blush, persistent tonal foundations - these were many well-known brands. And then Dean Thomas concludes a contract with an American television channel about advertising a store on television.
It was then that Smashbox became recognizable throughout America, as well as beyond. Persistent lipstick, lip liner or moisturizing tonal foundation will come directly to your home, you should call .
Today, the Smashbox brand is one of the most famous in the field of professional cosmetics, and the brand’s profitability amounts to millions of dollars annually. In 2010, Estée Lauder bought the brand, but the reins remained in the hands of Max Factor's grandchildren.
Where to buy Smashbox cosmetics?
A few years ago, buying professional cosmetics of this brand was, if not a problem, then a difficult matter. This product is not advertised, it is specific enough and not cheap, and therefore sellers could not count on big sales .
To buy a set of cosmetics for women Smashbox could only be pre-ordered in a beauty salon or a store of professional care products.
Thanks to the development of social networks and make-up as an art, professional cosmetics has become very popular today. Large retailers provide an opportunity for their customers to purchase Smashbox. Brand cosmetics are more expensive than analogues and unprofessional analogues, but it also differs significantly in quality.
Smashbox Quality
Is this American cosmetics really good? Other brands emphasize advertising while Smashbox focuses on content. Packaging for cosmetics is designed in a simple style, without frills in the form of bright colors or pebbles. Black color, straight and simple lines, minimum labels on the package .
But the content of jars, tubes and bubbles before entering the market is tested in the most real working conditions. Make-up artists prefer bright colors, dense textures, with which you can create the most daring images. Another feature of the brand that will be of interest to users is that the creators refused to test their product on animals.
Continuous improvement
The difference between the brand and other brands is that managers do not stop at successful results. It would seem - the goods are bought with a bang, improve the design and update the appearance of the package, attributing “new” to bright labels. But the descendants of Factor makeup artist are constantly improving the very quality of the Smashbox product.
Professional makeup has changed with the development of photo tools. Compare modern family DSLRs with the technology of the 90s. Since the quality of shooting has become much better at times, it means that the quality of the makeup of models should also improve.
In addition, Factors remember the person behind the lens. The model should not sweat under tons of makeup or look unnatural under the bright light of the spotlights. Developing professional cosmetics for media professionals, make-up artists do not forget about ordinary clients. The American Smashbox product is as light as possible from oils and unnecessary silicone, is easily removed with makeup remover, does not cause allergic reactions and does not clog skin pores.
Is Smashbox suitable for daily use?
Use not only for filming, but also daily - that is why this American cosmetics was created.
Brands of other professional products create a product that is not able to take care of the skin, but not Smashbox. Cosmetics retain moisture and at the same time remain stable for at least 8 hours .
What is worth trying from Smashbox? Customer reviews
Unlike other brands of professional cosmetics, Smashbox creates not only flashy bright decorative cosmetics. If you like restraint and nude shades, you will find many palettes with neutral colors in the collection. Lasting lipstick, shine, eye shadow, gel blush - the choice is yours.
But not everyone likes office bowing, as Smashbox developers take this into account. Lovers of selfies and Instagram will be able to choose the real professional cosmetics for day and evening makeup. The classic Photo Finish Moisturizing Primer evens your skin before applying the foundation. Girls write that even without tonak, the face seems perfect in texture and matte.
Which tone to choose? The assortment of the brand includes a whole plaid of persistent products and caring for BB-creams, you only have the right color. Noteworthy is the matte lip cover with the talking name Insta Matte. Buyers say that such a coating looks good both on its own and as a preparatory stage before applying lipstick or gloss.
Check out the Brow Tech To Go Eyebrow Makeup Tool. The people who tested the product say that if you want an eyebrow, like a model’s eyebrows, then it will definitely be useful to you - you can apply the desired shadow, draw the density, set the direction of hair growth and fix the effect.
Especially praised tools for sophisticated juicy evening makeup. Matte lipstick-shine, moisturizing lipstick, lip liner, palettes with persistent shadows to create the effect of “smokey ice” - you have only a choice of your favorite shades among the huge Smashbox base.
American brand cosmetics: cost
The fact that quality is worth paying is far from a secret. Especially if you are not paying for an advertising product and bright box design, but for professional quality. As mentioned above, today the cosmetics of American developers is sold by itself and does not require capital investments in advertising .
And even more so, they do not spend money on customers to create an attractive packaging design for cosmetics. Therefore, when purchasing Smashbox products, the client pays money for professional stamina and skin care that is noticeable throughout the day.
What is the cost of the most popular brand products? Smashbox face primer costs about 2,300 rubles, mascara - 1,600 rubles, eyebrow pencil - 2100, powder - 3,000 rubles, face sculptor - 3,200 rubles, lipstick from 1,500 rubles, and eyeliner - 1,700. Prices are taken from the official online store , so it’s worthwhile to be wary if you see offers that are more advantageous from a position price.