In 2013 (in December), 902 Resolution of the Moscow Government "On Advertising " was approved. It sets the rules for the placement of advertising structures. After the document was approved, checks were carried out, as a result of which signs that did not comply with the rules were dismantled.
If the order established in 902 of the Resolution “On Advertising” is not followed, the fine can be up to 500 thousand rubles. Advertising design, of course, will be dismantled.
Since 2016, the provisions of the regulatory act extend to the territory from the Garden Ring to the Moscow Ring Road. Let us further consider the basic rules enshrined in the document.
Signboard Elements
In accordance with 902 Government Decree "On Advertising ", a sign may consist of:
- Information field (text part). These can be numbers, abbreviations, letters and alphabetic characters.
- Decorative and artistic elements. They can be signs, logos, etc.
- Fasteners.
- Substrates.
The height of the decorative and artistic part cannot be greater than the height of the text elements by more than 1.5 times. The corresponding requirement is established in 16 paragraph 902 of the Moscow Government Decree .
Features of accommodation
It often happens that in one building there are several offices that need a sign. Designs in this case should be located on one horizontal line at the same height. This rule is enshrined in paragraph 15 of the Regulation.
Ground floor structures
If the premises are located in the basement or on the basement, and there is no possibility to place signboards according to the rules enshrined in paragraph 15 of 902 of the Advertising Regulation , they can be fixed above the windows of the basement / basement. At the same time, the distance from the lower part of the structure to the ground should be at least 60 cm. The sign cannot protrude more than 10 cm from the surface of the facade.
Additional designs
According to the provisions of 902 of the Regulation "On Advertising ", the maximum size of information signs with information about the assortment of drinks, dishes, other products offered in the provision of catering services, including indicating volume / mass and cost, cannot exceed:
- In height - 80 cm.
- In length - 60 cm.
These parameters are fixed in paragraph 18.2 of the Regulation.
There may be a backlight on the sign. In this case, the light should be dim, not flickering, and direct directed rays should not fall into the windows of the apartments of houses located nearby (opposite).
Wall signs
For them, the 902 Regulation "On Advertising" provides the following requirements:
- Wall signs can be placed above windows / showcases or the entrance to the premises indicated in paragraph 14 of the Regulation, on the same horizontal line with other structures fixed to the facade, at the level of ceilings between the 1st and 2nd floor or below it.
- The maximum dimensions of structures installed by entrepreneurs, organizations on the external surface of the structure may not exceed: 50 cm in height (except for signboards mounted on the frieze), in length - 70% of the total length of the facade of the building occupied by the relevant enterprises, but not more than 15 m for one sign.
- When the structure is installed within 70% of the total length of the facade, made in the form of a set of identical and interconnected elements, the maximum length of each of them cannot be more than 10 m.
- The extreme point of the parts of the sign cannot be removed from the plane of the facade by more than 20 cm.
Installation of structures on the visor
If there is a visor on the facade, the sign can be mounted on its frieze strictly within its size. Directly on the visor, the installation of the structure is not allowed.
A frieze is called a narrow long decorative part, located, as a rule, above the windows / windows of the first floor, on a balcony or visor.
With this element, the space on which the sign is placed is clearly indicated. On the frieze can be located different signs related to a particular organization.
If a drainage system or gas supply system passes on the external surface of the structure, installation of the sign is carried out in compliance with the safety rules of these structures.
Installation of structures on architectural monuments
902 Decree "On Advertising " prohibits the installation of substrates on buildings classified as cultural and historical monuments.
The information part of the wall structures placed on such objects should be made of separate elements. The use of an opaque base for their installation is prohibited.
Cantilever Constructions
They are placed in one horizontal line on the facade, at the arches, at the outer corners of the structure.
A distance of at least 10 m should be maintained between such structures. There should be at least 2.5 m from the lower edge of the sign to the ground.
The cantilever structure must not be placed at a distance exceeding 20 cm from the edge of the facade. In this case, the extreme point of its front part cannot be removed more than 1 m from the plane of the building. The height of the sign is not more than a meter.
Display cases
Signs can be placed on the inside or outside of the glazing. The Decree establishes the following requirements for such structures:
- The maximum permissible dimensions of structures cannot be more than half of the glazing in height and length. This rule applies to electronic media screens. In the presence of imposts (bindings), the dimensions of the structure should not be more than half their height and half the length of the glazing within them. Showcase signs can only be placed within the boundaries of imposts.
- Exterior display cases cannot protrude beyond the plane of the facade. The height of the sign is 40 cm, and the length coincides with the length of the glazing.
Directly on the glazed part of the display case, structures in the form of separate decorative elements or letters can be placed, including using screen printing or in another way. The maximum height of such a sign is not more than 0.15 m.
Information about the shares may be placed on the inside of the window, but no more than 3 lines of 0.15 m each.
Roof structures
Installation of such signs cannot be carried out in the absence of a conclusion on the technical condition of the building elements and the admissibility of mounting advertising structures on it.
Moreover, in Resolution No. 902, the maximum permissible parameters of roof signs are fixed. When calculating the indicators, the height of the supporting structures was taken into account. Maximum sign height:
- For a 1-3-story building - 1.8 m.
- 4-7-storey - 3 m.
- 8-12-storey - 4 m.
- 13-17-storey building - 5 m.
- 18-storey and above - 6 m.
To accommodate the roof structure, permission must be obtained. It is drawn up in the Committee for Urban Planning and Architecture of Moscow.
902 Regulation "On Advertising": Appendix No. 2
To obtain permission to install a roof structure, it is necessary to draw up a design project. It is approved and approved by the Committee for Urban Planning and Architecture of Moscow. The development is carried out by entrepreneurs or organizations with documents on admission to the production of such works, drawn up by the SRO.
The design project should include text materials and a graphic application.
In 902 Resolution "On Advertising " the composition of the text part is fixed. It includes information on:
- location of the structure, year of construction;
- type of construction of an advertising sign, site and installation method;
- lighting method;
- design parameters;
- the facade area of each side of the structure on which the installation is planned.
Graphic materials should include:
- Photos of the exterior surfaces of the structure (roof, facades, etc.).
- Drawings of facades.
- Photo montage is a graphic model of an installed sign.
The images should be provided with a clear demonstration of the object, the mounting area of the sign, structures present on all surfaces of the structure. The photographs should not have any foreign objects (cars, etc.). Images must be taken no more than 2 months before the day of contacting the Committee. Photo resolution - at least 300 dpi. At the same time, color rendering and contrast must be observed.