How to emphasize the word "marketing"? Marketing: which syllable is emphasized?

Many words in Russian are borrowed from other languages: French, English, Greek, German, Italian and others. And often the question arises of where to emphasize the words "marketing", "curling", "indifferent", "differentiation", "eloquence" and others. How to learn about the correct stress, where to look and where to read?

The difficulty may be due to the fact that we do not know how it is pronounced in a foreign language and what their rules are, and also the stress in different dictionaries can be placed in different ways.

Concept and origin

Often there is heated debate about how to correctly stress the word "marketing". But first, you need to figure out the definition of a given word and its origin.

Marketing is an organizational function in an enterprise that is necessary for the process of creating, promoting a product or service, as well as for managing customer relationships.

stress in the word marketing

This concept originated in England and was formed from the noun market, which means market and marketing, and marketing is derived from this word.

How to emphasize: marketing

The noun "marketing" with the ending -ing indicates its sound appearance to English origin, as well as the words "camping", "briefing", "bowling".

stress marketing

In this language, the emphasis is placed on the first syllable, therefore, the stress in the word "marketing" is on the first syllable, pronounced - "marketing". It would seem that the answer is simple, and everyone will quickly be able to remember how to pronounce the given word, but there is also some exception.

Two options

According to modern rules, the stress in a given word can be put both on the first syllable and on the second. If you look at the dictionaries released at the end of the last century and in the early 2000s, then there are two options.

For example, the dictionary of Kuznetsov or Shtudiner, or edited by Reznichenko, where everyone agreed on a common opinion and invited each person to make a choice.

The stress dictionary is officially recognized, and in any disputes you can refer to it, including the word "marketing" with emphasis on different syllables.

how to stress marketing

The word "marketing" and other English business terms appeared not so long ago, at the end of the last century, when a market economy appeared. At first, the emphasis in the word "marketing", which was transferred from the English language, remained on the first syllable, and so it was recorded in dictionaries.

But many terms adapt over time in the Russian language, and the laws of foreign words no longer work, and then the emphasis may shift to other syllables. So in polysyllabic words in the Russian language, the emphasis is often shifted to the middle of the word, which happened with the word marketing, which began to be pronounced as β€œmarking”. This was recorded even in the "Explanatory Dictionary of the Russian Language", which refers to the end of the last century.

So, the stress in the word "marketing" can fall on both the first syllable and the second. In any case, everyone will be right: those who still remember that the word came to us from the English language uses it as marketing, and those who have long been accustomed to this concept and believe that it has long been accustomed to in Russian, read it as marketing.


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