What is a brief? In fact, this concept hides the written form of the contract, consisting of the technical parameters of the future project, software, media or any other type. A brief is an agreement between parties ready for cooperation, in which all the main parameters are spelled out and taken into account.
Brief Types
There are several types of such an agreement, namely:
- Brief questionnaire - intended for questioning by one side of the transaction by the other, in order to clarify all the details and tasks.
- A media brief is a special type of agreement used to plan an advertising campaign.
- Creative brief - created when developing an advertising product.
- Expert brief - this is partly a marketing research, created with orders for the development and creation of a new brand.
Brief Rules
The main rule of this document is the provision and receipt of all the information necessary for the work, which helps the performers to fulfill the tasks set by the customer. At the same time, do not confuse it with an order card, these are slightly different forms. What is a brief? This is the data expressed in writing, on the basis of which the employee will evaluate the conditions of fulfillment, determine the terms and the final cost. Therefore, this is not the final agreement, but the initial stage of joint cooperation.
A certain form of the brief does not exist, each company itself develops it for its convenience, but at the same time they do not differ significantly from each other. The similarity stems from the fact that they to one degree or another contain the following points:
- product description, its unique advantages;
- a description of previously taken actions in a given direction;
- description of the target audience, the direction of the campaign;
- goals and objectives ;
- insight or unsatisfied desires of consumers;
- Campaign Budget
- deadlines.
Depending on the tasks set and the solutions being implemented, the brief points may change or new ones may be added that contain a task that is important for a particular situation. Therefore, no matter what document the contractor would provide, the customer should fill it out not only as clearly and completely as possible, but also be creative in this task, adding all, in his opinion, useful information.
How is a brief on website promotion
What is a website promotion brief? This is a document containing, in addition to general points, sections necessary for the implementation of the tasks that are very specific in this area. The main points consist of contact information, general information about the company, goals of website promotion, technical data of the web resource itself and tasks.
Additional points that are also of particular importance include analysis of the company's competitors and the target audience. It is very important for both performers and owners of the Internet resource to determine the current position of the site, the goals of its existence and ways to achieve the intended.
What is a brief? In addition, it is also a great opportunity for the site owner to see his resource from the side. It is sometimes impossible to assess the real state of things without expressing the current situation on paper.