Japan is one of the world leaders in the production of various types of products. It may seem that the Japanese make everything - from personal hygiene items to bulky equipment. In today's competitive environment, it is surprising enough that Japanese products are in great demand around the world. This is because Japanese manufacturers are very professional in their tasks.
History of Japanese Economy
Manufacturers from Japan began to actively capture the world market after the end of World War II. While the whole Western world was busy eliminating the effects of the war and distributing zones of influence, Japan, with the support of financial support from outside, began to actively develop its domestic economy. It is worth noting that she did it very well. As a result of this development, such well-known brands as Sony, Panasonic, Toyota, Casio, Kenzo and others entered the world stage.
Japanese quality
Despite the fact that Japanese corporations (as mentioned earlier) produce a variety of types of goods, there is one aspect that unites them all. Regardless of whether the Japanese produce mobile phones or lipstick, the ultimate goal is to create a quality product. Quality is the main reason for the incredible success of products manufactured in Japan.
The market is designed so that the consumer is prepared to pay more for the goods if he is confident in its quality. This is exactly what happened with Japanese products. When people realized that goods from Japan could serve for quite some time, the high price of products ceased to scare potential consumers. Thus, you can safely put an equal sign between Japanese goods and high quality.
clothing
Japanese clothing brands are very popular among fashionistas from around the world. The thing is that the special life philosophy of the Japanese is expressed in their fashion trends. Basically, Japanese clothes are distinguished by straight lines, clear silhouettes, the predominance of conservative colors and the absence of any vulgar elements.
For the first time on the world stage, the existence of Japanese fashion was announced by designers Miyake and Kenzo. A distinctive feature of their collections was that they actively used paper, iron and rubber in sewing clothes. The followers of the aforementioned designers in the early 90s of the last century were Ray Kawakubo and Yohji Yamamoto. These designers immediately managed to conquer the Parisian audience with their collections of women's and men's clothing.
Currently, the list of world famous Japanese designers and fashion designers is not limited to four names, and the number of popular Japanese clothing brands can impress even the most sophisticated fashionistas. The most popular clothing manufacturers from Japan are the following companies:
- Remi Relief
- KiNoe.
- Uniqlo.
- Toga.
Another brand that deserves the attention of the public is Anrealage. It was created by the young designer Kunihiko Morinaga. His collection is considered bold enough for his country, because it is based on abstract prints and bright colors. However, in the global fashion market it is in high demand.
Cosmetics
As you know, girls and women in Japan pay quite a lot of attention to their appearance, and when it comes to hair and skin care, here Japanese women become as scrupulous and attentive as possible. To meet their requirements, Japanese cosmetics manufacturers are trying to combine modern scientific achievements with centuries-old traditions in their products. They actively use extracts of medicinal herbs, the strength of which has been tested for centuries.
Therefore, it is not surprising that Japanese brands of cosmetics are in demand among the modern consumer. Women in many countries are willing to pay big money to be beautiful and healthy. Japanese cosmetics allow them to achieve these goals. Top 5 Japanese cosmetics brands will look like this:
- Shiseido.
- Kanebo.
- Naris Cosmetics.
- MoltoBene
- Pola.
As for Shiseido, this brand is considered the most popular in Japan and in the world. A distinctive feature of this brand is that the product formulation and production technology are kept in the strictest confidence. Brand manufacturers are trying to pursue a wide pricing policy, as a result of which you can find both luxury creams and more affordable products for a wide consumer. It is important to note that Japanese cosmetics manufacturers are trying not to use chemicals and any of their compounds as part of their products.
Perfumery
Japanese philosophy is reflected in the perfume industry. Since the Japanese are very attentive to the personal space of a person, you will never find aggressive Japanese perfumes. As a rule, any Japanese perfume is characterized by a light structure and unobtrusive aroma.
When it comes to perfumery in Japan, one cannot fail to mention the famous Kodo art, which consists in combining various aromas into one whole. These traditions have been preserved in modern perfumery, where one of the main elements is the fragrance of incense.
Nowadays, the most famous Japanese brands in perfumery are:
- Ella Mikao.
- Issey Miyake.
- Kusado
- Kenji Tanake
Wrist Watch
Wristwatches are almost an indispensable accessory of every successful person in the modern world. In this regard, buyers pay special attention to the appearance, quality and durability of this product. All these characteristics combine watches of Japanese brands. Note that the Made in Japan engraving is the same quality guarantee for watch connoisseurs as the famous Swiss Made from Swiss manufacturers. Many Russian senior executives wear Japanese-made watches.
The high quality of manufactured products and the reliability of watches is also evidenced by the fact that the best Japanese watch brands entered the world market in the middle of the last century and are not inferior to their position. The most famous brands of Japanese watches are:
- Seiko.
- Citizen
- Casio
- Orient.
Separately, it is worth staying at Casio. Her fate is the true story of the Japanese desire for success. The company was originally engaged in the production of calculators. After the retraining, Casio became a manufacturer of high-quality and at the same time budget watches with a worldwide reputation. Now wearing a watch of this brand is considered an indicator of success and high status.
Household appliances and electronics
Household appliances have long become an integral part of the life of a modern person. We can no longer do without televisions, refrigerators, vacuum cleaners, microwave ovens and other household appliances. As a result, their manufacturers receive huge sales revenues. Many Japanese companies managed to enter the world market, which reliably cemented their success.
Manufacturers of the best Japanese brands of household appliances immediately recognized the importance of manufacturing quality products and putting them on foreign markets. Each company had a different story, but now almost every one of them is a huge corporation, which makes a huge contribution to the development of the Japanese economy. As a result, in almost every country in the world you can find a refrigerator, a TV or a Japanese-made digital camera.
A list of popular Japanese electronics brands includes:
- Sony
- JVC.
- Toshiba
- Canon
- Sega.
- Nintendo
The last two brands are very popular among those who grew up at the end of the 20th century, since it was these brands of the first game consoles that were introduced into the domestic market. The remaining companies are engaged in the production of electronics and household appliances, which is especially popular with consumers around the world.
Cars
Cars are no different from other Japanese products in terms of quality and reliability. That is why a large number of motorists from different countries prefer Japanese car brands. In addition to high quality, vehicles from this country are distinguished by their chic design, comfortable interior and reasonable price. As a result, Japanese cars are in serious competition to European and American.
The most famous Japanese car manufacturers are:
- Toyota.
- Lexus
- Suzuki.
- Mazda
- Honda
- Nissan
- Mitsubichi
Each of these brands has certain advantages that set it apart from the rest and attract potential buyers. Toyota, for example, is famous for its innovative approach with the active use of technology, which seemed fantastic just a few years ago. The Toyota company is betting on a massive marketing campaign for each model, which brings significant results. As a division of Toyota, the company Lexus is engaged in the production of luxury cars, characterized by excellent appearance and fairly high cost. Other Japanese brands are also very popular with their target audience.
Ratings
Based on the foregoing, it was possible to notice that some trademarks from Japan are more popular than others. However, it is impossible to draw up a universal rating that would answer with maximum accuracy what kind of Japanese brand is the most popular. Everything is very relative here.
However, a similar rating can be compiled for each individual industrial sector. So, the most popular Japanese brand in the field of cosmetics is Shiseido, in the field of clothing - Uniqlo, perfumes - Issey Miyake, watches - Seiko, cars - Toyota. As for household appliances, the Toshiba brand occupies a leading position, since the profit of this company alone is about 10% of the country's total GDP.
Japanese brands in Russia
As mentioned many times before, Japanese products are incredibly popular in the Russian market. Various Japanese-made products are in incredible demand among different population groups. To fully understand the full extent of popularity, it is recommended to look at the ratings of sales of Japanese cars in the Russian market.
Specialists found that the most popular cars in the beginning of 2018 were vehicles of such brands as Toyota, Mazda and Nissan. Moreover, independent experts claim that sales growth will increase with each subsequent month.
Conclusion
We were convinced that the Japanese economy is a fairly developed phenomenon in the modern world. Represented by a large number of developed sectors, the Japanese economy has a number of huge corporations producing various types of goods, which have their offices in different countries of the world. A distinctive feature of Japanese manufacturers is that in all countries they have earned the same image of distributors of quality and reliability.
As for the Japanese brands in Russia, the most popular manufacturers of automobiles and household appliances. The sales volumes of these products in the domestic market can impress anyone. And the most surprising is that Japanese companies are not going to stop there.