The modern market is developing along the path of consolidation: small retail outlets disappear under the pressure of well-known networks that provide a greater range in both assortment and price. Their logos are known in almost every corner of Russia, advertising constantly flashes on the central television channels, popular stars are happy to become part of their PR campaigns - retail chains are giants everywhere. Which of them are the most significant on the market today, are on the highest lines of the popularity rating?
"Magnet"
In 1994, Magnit was just a small company selling chemicals for the home, and by the end of the 90s, the store was already starting to sell food products. In total, the trading network of Russia has been operating for more than 23 years. During this time she has repeatedly won international prizes and awards.
“Magnet” works in several directions:
- Mass shops with the necessary goods "at home" (more than 12 thousand points in the country).
- Large hypermarkets with extended lines of goods, including luxury brands (243 stores).
- “Magnit Family” - supermarkets with an emphasis on fresh products or ready-made home-cooked meals (more than 200 points).
- “Magnet Cosmetics” - sale of various household chemicals and cosmetics (3774 stores in Russia are operating).
Dixie
Moscow grocery store discounter, which began operations in 1992. To date, it has become a real trading network in Russia - more than 2500 stores are open throughout the country, about 700 settlements are provided with quality products and household goods every day.
Dixy does not stand still: in 2017, the first distribution center was opened, the D, First Business brands developed by the company are actively promoted.
The network is developing in terms of socially useful initiatives: playgrounds are being built near shops, squares are being set up in the settlements, and environmental programs are being actively implemented (collecting waste paper, used batteries, switching to degradable packaging, recycling cardboard and film, and much more).
Metro
Metro is a trading network that was not founded in Russia, but came to us from Germany. There, the company began operating in 1964. During this time, the company has grown in many foreign countries, including in our country (which has become the 21st host state).
The main specialization of Metro is the wholesale trade for representatives of medium and small businesses. The main clients are: hotels, restaurants, retail companies, various organizations that can confirm the status of a legal entity.
Due to the fact that large purchases are made, and more than 35 thousand items are represented in warehouses, Metro is one of the most popular rating sellers, although it does not contact the average buyer.
"M Video"
"M. Video" is a federal trading network of Russia selling electronics and household appliances. The company began operations in 1993. To date, more than 400 stores are open throughout the country.
An interesting fact is that each store meets the same requirements: the sales area should be from 1500 to 1800 m 2 .
In addition to direct sales, customers can also familiarize themselves with the online store. On the basis of the network there is a service department that will come to the rescue in case of equipment breakdown.
Auchan
A well-known trading network in Russia, which also has its roots far beyond the borders of the country. In 1961, the first Auchan store opened in France, the founder Gerard Mullier.
In 2002, the first store of this company opened in Russia. Since then, every year has been marked by the entry into new territories.
One of the features of the network is an unusual payment system for many Russians. The goal of the company is the complete trust of customers, therefore, money is not received by the cashier, but by a special terminal.
"Tape"
Lenta is a large trading network in Russia, the rating of which is high both among ordinary buyers and legal entities.
The first storehouse was opened in 1993, work was carried out mainly with wholesale buyers. Gradually, the leadership came to understand that it was necessary to establish a network of hypermarkets, in which the emphasis would be on low prices for consumer goods.
At the moment, more than 300 points of sale are open throughout the country, more than 40 thousand people work in the company’s staff.
Leroy merlin
The list of Russian retail chains with a high rating among buyers includes not only sellers of products, industrial goods and equipment, but also representatives of the construction industry.
Leroy Merlin is a French company that began operations back in 1923. Even then, the main field of activity was chosen: finishing and building materials, tools, plumbing - everything for arranging a house, apartment, garden and cottage.
In 2004, the trading network entered Russia; 75 hypermarkets are now open in 39 cities of the country.
Okay
In 2002, the first store of the Okey retail chain in Russia was opened in St. Petersburg.
Each supermarket is a retail outlet for food, household cleaning products, home textiles and much more. In 2005, the company began to expand at the federal level and now it has already opened more than 110 stores across the country.
The main principles of the distribution network:
- Availability of prices.
- High quality products.
- Development of own production.
- Constant expansion of the range.
- Professional service.
- Search for new sales channels.
- Permanent events and promotions on loyalty cards.
X5 RetailGroup
The rating of Russian retail chains continues to X5 Retail Group - a whole group of well-known brands operating in the retail industry.
The main location geography is the European part of Russia.
Brands included in the company: “Crossroads”, “Carousel”, “Pyaterochka”.
“Crossroads” was the group’s first store, opened in 1995. In 1999, a new brand, Pyaterochka, was founded under the company’s leadership.
In general, X5 Retail Group has already more than 12 thousand points of sale.
DNS
In 1998, another “digital” trading network of Russia was founded - DNS.
More than 1450 stores in 540 cities of the country sell household, computer and digital equipment.
It all started with computers, but it soon became clear that expansion was necessary, so the assortment of outlets would suit both a housewife, a young student, and a pensioner.
For those who are faced with technical problems, the service works. In general, customer service is provided by more than 15 thousand employees of the company.
The list of Russian retail chains can be continued with other well-known representatives, however, it can be said for certain that it will be very difficult for those entrepreneurs who want to enter the leading group, since the annual revenues of each of the established competitors are measured in trillions of rubles.