Every year, more and more people are switching to sedentary work, which provokes the development of back diseases. Today, an effective means of combating various ailments and just to maintain shape is massage, which can eliminate even serious diseases of the musculoskeletal system during the course. The provision of such services can bring high profit to its owner, given that opening a massage room, a business plan of which should be prepared in advance taking into account all the nuances, does not require large investments. The most important thing is to reasonably approach the matter, and then everything will work out.
The target audience
Before you make a business plan for a massage room, you need to decide on the services provided. If the main focus of the work will be therapeutic massage, then it will be possible to get clients from nearby cities, of course, if the procedures are performed efficiently. As for ordinary relaxation, people try to visit only the points located next to the house so that the effect of relaxation is not crossed out by fatigue from the road.
Possible options
Among all the possible classifications of massage rooms, three main categories can be distinguished. The simplest and not requiring serious investment is a beauty parlor. This option is designed to provide relaxing massage services, which are in demand among working women and middle-aged men.
A more serious business plan for a massage room includes a range of services already with the provision of medical procedures. It is better to open such classrooms away from the busy city center and focus on patients during rehabilitation, schoolchildren with poor posture and adults with sedentary work.
The most expensive massage room (it does not make sense to draw up a business plan for a small city with an expensive room) includes a wide range of services not only for massage, but also for other body care procedures. The location of this office should be chosen so that people with high incomes can easily get to the right place, so the main streets of the city or elite sleeping areas are suitable.
How to stand out
Any business plan for a massage room should consider the presence of competitors in this area. In order to stand out against their background and demonstrate their uniqueness to customers, it is necessary to carefully study all the nearby salons and offices that provide similar services. Particular attention when collecting information should be given:
- pricing policy;
- convenience of location;
- accessibility;
- varieties of services provided;
- the number of regular customers.
All this will allow you to choose for yourself the distinctive feature of the future business and attract new customers. Perhaps the quality and low cost of the procedures, together with a wide bonus program, will be able to lure competitors' regular customers to the side of the new office.
Direction selection
Having studied all competitors, one should choose in favor of which type of massage will be the main direction of future activities. The business plan of the massage room with the calculations must take this into account, because the further costs of the equipment will depend on the type of massage. So, today massage is divided into:
- preventive (for relaxing the body, improving blood circulation, emotional state);
- cosmetic (for skin and muscle tone that improves appearance);
- sports (to quickly relieve fatigue, restore physical fitness);
- therapeutic (to eliminate various diseases by exposure to the body by an experienced specialist).
In addition, massages are divided according to the type of effect on the body. To open a massage room, the business plan of which should include absolutely all possible cost items, you can provide services:
- acupressure massage;
- classic back massage;
- relaxation of the whole body;
- foot massage;
- massage of the face and head;
- relaxation of the muscles of the neck and so on.
Features of the procedures
Before you open a massage room from scratch to provide therapeutic massage services, additional registration of work licenses will be required, since such services are already equivalent to medical practice. All cabinet specialists in this case should be exclusively certified specialists, preferably with experience in this field. Also, therapeutic massage can be in various performance techniques, for example acupressure.
To spend less time and money on additional paperwork, it is easier to open an office for the provision of cosmetic massage. By the way, this type of procedure is considered the most popular among women, especially those who want to get rid of excess weight, cellulite and usual fatigue with the help of massage. Among the directions of this type of massage, Thai techniques are considered the most popular today.
Official registration
Only when the business plan of the massage room is fully drawn up, you can proceed to the paperwork. Special licenses will be required only when choosing therapeutic massage as the main area of work, the remaining stages can be combined into one list.
The first will be the opening of their own business with the definition of its form. For one individual who is about to start his own business, the easiest way is to get an IP, but for a group of people who are future co-founders, you need to organize an LLC.
After this, you should decide on the type of economic activity that has a strict registry. To do this, you just need to select the code suitable for the future business from the list approved by the state. For a massage room, options are suitable:
The first classifies rooms or other organizations that provide medical care to the population. That is, if the future business will be based on therapeutic massage, then this is the right code.
The second option is necessary to provide additional services in the form of manicure, haircuts, pedicures and so on. It must be indicated when opening a salon with a full range of body care services.
The latter option refers to massage services of cosmetic and hygienic directions.
Tax system
A ready-made business plan for a massage room for an individual entrepreneur includes an ideal patent tax system for this. In the case of the opening of an office by several co-founders and the presence of another form of business, the single tax will be the optimal tax payment system, but only with the possibility of applying it in a separate region (UTII).
Additional agreements
To avoid further difficulties in doing business, you should conclude a number of agreements with various enterprises in advance. Among them are the contract:
- garbage collection;
- maintenance of ventilation systems;
- to rent a room;
- dry cleaning of workwear employees.
Seat selection
Any massage room must comply with sanitary standards, so the choice of premises should be treated with special care. All rooms should have good lighting, sufficient area and the possibility of ventilation. The bathroom must be tiled, as well as the main rooms for the procedures. The area of the cabinet should be about 8 square meters for one employee, so the total area varies depending on the state. The location of the office, depending on availability, can be a separate room in a sleeping area or be part of a sports club, beauty salon, fitness center. You can also open an office for the provision of medical procedures in the hospital premises or next to it.
Main expense item
The most serious investment in the business is the purchase of equipment. This includes massage tables, chairs and additional cabinets, tables and tables for storing massage accessories and personal belongings of clients and employees. It would be ideal to immediately buy a washing machine for quickly putting in order the working form and towels.
The comfort of both visitors and employees will depend on the choice of a quality massage table. The optimal dimensions for it are a width of 60 cm, a length of 180 cm and an adjustable height, since the growth of employees can be different, and the quality of the services provided depends on their convenience. Also, the table should be equipped with a hole for the face and two rollers under the neck and legs. To provide on-site services, you must additionally purchase a folding couch.
Selection of workers
Most types of business allow the hiring of workers without experience and education, but not in this case. It is possible to open a massage room, the requirements for which are professional and quality, if there are qualified employees with the appropriate education. A specialist can be specialized or possess several massage techniques at the same time, the main thing is that his knowledge is real and documented.
Hiring a separate accountant makes sense only if there are more than six people in the state, at the initial stages it is better to independently manage all the documentation or entrust it to specialized offices. The presence of an administrator may also not be necessary immediately, and the number of massage therapists depends on the popularity of the office.
Spread of information
In order to attract as many customers as possible to the new massage center, a separate line item for advertising costs should be highlighted. Information can be disseminated through newspapers, radio, television, distribution of leaflets or demonstration of colorful outdoor advertising. You can also attract various Internet resources, social networks, and, of course, friends and acquaintances who will quickly spread the news about the new massage parlor among their friends. In the initial stages of development, you can take advantage of partnerships with sports clubs, saunas or fitness centers.
Summary
So what do you need to open a massage room? Renting a room, depending on the region, will cost an entrepreneur 50-100 thousand rubles, with mandatory repair of another 50 thousand. Purchasing equipment and inventory on average requires 70 thousand rubles, and advertising for the first time - 20-30 thousand rubles. In addition, you should take into account payment of taxes, utilities and salaries to employees, which will cost at least 100 thousand rubles a month.