Franchises are now very popular in the business world. This is a rather convenient option for people who have not previously been engaged in business, but want to correctly invest their money in a profitable business and get a quick payback. In such situations, providing the franchisor with a ready-made business plan increases the likelihood of success tenfold.
A franchise is an agreement that allows you to use the brand of a particular company in your business. Often, responsible for quality, the brand owner strictly monitors how the franchise business is developing. He can provide the entrepreneur with a list of his suppliers, special equipment and other things. It will depend on the particular franchise.
A bit of history
Below we consider in detail what benefits the franchise provides. Invitro is an independent laboratory that has existed in the medical services market since 1995. One of the first companies in the industry to develop a network business. Working on the basis of the franchise minimized risks and allowed the company to successfully develop for more than 21 years.
The network principle of work allowed the company to become closer to the consumer of medical services, and increased its loyalty. It became possible to create a flexible system of discounts within the network, facilitating quality monitoring. The recognition of the Invitro brand is quite high, which speaks volumes.
At the moment, the laboratory can offer more than 1,500 types of tests for patients and health workers. She seeks to collaborate with private clinics. This is convenient both for clinics that cannot always afford expensive equipment, and for the laboratory, as additional clients go there. This is a fairly common practice when a private medical institution does not have its own laboratory, because it does not so often need its services. The clinic is not advisable to create a separate complex and train staff.
If we talk about what is important for the consumer, that is, why he will go to the Invitro center, then this is, first of all, quality control, high speed and independence of the results. It is also worth noting that the results of laboratory tests are accepted by absolutely all medical institutions, which indicates a high level of trust of specialists.
Why Invitro
If you want a successful and proven business, then Invitro (franchise) will suit you. The reviews of dozens of successful entrepreneurs speak for themselves.
The number of patients annually exceeds 7 million people per year. The company also creates favorable conditions for cooperation for corporate clients, which, as you know, are distinguished by high loyalty.
Many medical centers prefer to work with Invitro. The franchise, the working conditions of which imply complete independence and high speed of work, requires partners to be more professional.
The brand is represented in more than 49 cities of the CIS countries. This means that he has long reached the international level of work.
The network has 9 laboratory complexes and more than 700 offices in the CIS countries, planning its further expansion.
The rate of repeated purchase of the Invitro franchise is high. This means that an entrepreneur who has already become a partner of the network already receives a stable profit and wants to increase income by opening an additional Invitro office in his or her other city.
A little about the offer itself
The Invitro franchise takes into account all the features of business in Russia and other CIS countries. That is why there are several options for royalties, depending on where the laboratory opens.
Moscow is characterized by high royalties, because the payback is quite high, and the number of customers is much larger than in the regions.
For an entrepreneur opening an office in the region, the Invitro franchise is suitable, the profit of which is calculated based on the region, this also affects the term for paying royalties.
Entrepreneurs with small turns left numerous reviews about the Invitro. Gorodok franchise. The settlement, which has a population of not more than 50 thousand inhabitants, is awarded special conditions for business development, which include more flexible standards for paying royalties and a special attitude to the delivery of research material.
The future of the Invitro network
Sergey Ambrosov is the director of Invitro and contributes to the most rapid and revolutionary development of the network. In an interview for the online publication "Lenta.ru," he told several secrets of the success of the franchise, and also shared plans for the near future.
So, the company receives the main income from its own retail network, so it is safe to say that it is not trying to get rich at the expense of its franchisees, but is engaged in stable growth and development, the introduction of new technologies in the work process.
At present, Invitro owns its own logistics network for delivery of biomaterial to their laboratories, however, the Invitro franchise plans to organize the transportation of biomaterials using drones, which in the future can shorten the delivery time and reduce its cost. This, in turn, will affect the cost of services and help create more flexible conditions for network clients.
Prospects
The rapid growth of private medicine in the regions is currently beginning, and private medical practice may soon become popular. And of course, not every doctor will be able to afford a laboratory for the analysis of patient biomaterial, although general clinical tests are included in the standard of care.
Thus, outsourcing of laboratory services will gain a new round of its popularity. Potentially, laboratory clients will be not only state-owned companies, corporate clients and individuals, but also medical practitioners.
And since one of the most famous and established players in this market is the Invitro franchise, the income from such an office will potentially increase several times. Responses of entrepreneurs testify to the quick payback of this business.
Therefore, right now it is profitable to buy the Invitro franchise and bring it to the level of profitability by the time private practices begin to appear in the regions and there will be a demand that will need to be satisfied. To win in the modern world, you need to play ahead of the curve.
Why the company itself will not open offices in the regions?
Very simple. In order for the biomaterial analysis business to exist, it is necessary to efficiently and quickly deliver to the laboratory. Therefore, the company took up the development of the logistics network and switched to a franchising system.
Also, in order to carry out the widest possible range of medical tests, it is necessary to invest in expensive equipment. Accordingly, this way of working is simply necessary so that the network can continue to exist in the rapidly changing conditions of the modern business world.
Why are there so many positive reviews about the Invitro franchise?
Everything is simple. It's profitable. Even with a not-so-low price for services, customers recognize that it is more profitable to make a reliable analysis at Invitro once than to undergo a lot of repeated tests at the clinic. In addition, patients call the versatility of services an absolute plus. In the laboratory, you can do absolutely any analysis, many of which are not available in government clinics. Often in reviews, professionalism and participation of staff, comfortable conditions of service, and the absence of queues are noted. The flexible working hours also play a significant role for visitors .