Maybe few people think, but we live in a state of constant emotional rage, unless, of course, people are immersed in the information flow. The excitement is what surrounds us every day and literally pours from all sources of information. Let's talk about this in more detail today.
Origin and meaning
The word came to us from the French language. It appeared in the first half of the 19th century. What is the hype originally? This is a stock market game.
It is easy to imagine how the word acquired the meaning that it has now, namely:
- Artificially caused excitement, excitement in order to draw attention to some event or phenomenon. For example: “The transition of Neymar from Barcelona to PSG caused a great stir in the football community.”
- Artificial, speculative increase or decrease in the price of exchange-traded securities or commodity prices in order to profit. Here the example comes to mind quite easily: any action is a stir. Even in some cases (in our country this is less common, but in America - yes), the liquidation of a store is also an advertising move.
And now what a hell of a hell is happening on the stock exchange, in any case, if the amateur, the average man looks at it. For example, you can recall the film "Swap" (1983). Indeed, the behavior of people on the exchange is a form of hype, it is not even discussed. Professionals in a fit of trading fever sometimes fall into real madness, figuratively speaking.
Synonyms
All words need analogs and replacements so that the reader has a choice, but this is especially true for those definitions that are of foreign origin. Although in fairness it must be said that sometimes words from a Slavic source are more difficult to understand than foreign ones. But let's get down to business. Here is the list:
- boom;
- drilling;
- excitation;
- fever;
- fever;
- hype.
Excitement is a word that anyway, whatever one may say, contains some negative meaning. On the one hand, movement is life, but on the other, in the media age, almost every event is covered in such a large scale as if something extraordinary is happening. Therefore, all its replacements cannot be called definitions with a positive coloration. The last two are generally associated with soreness. And most importantly, the historical significance of the object of study is also preserved in the sense that the hype around something, as a rule, helps interested parties to earn money, because the hype is advertising first of all.
Media influence
Everyone knows that public opinion is being formed. As V.O. wrote Pelevin in the novel Generation P: “Nowadays, people will learn about what they think on TV.” First of all, this concerns the hype on almost any occasion. Unless now, public opinion is governed by the Internet rather than TV.
Excitement - what is it? This is the whole process that takes place in the information space: buying and selling football players, a new fashion in Milan or book novelties.
Newspapers, magazines or simply reputable personalities on the Web create demand for goods and services. Naturally, a person must be connected to a particular community. For example, when a book needs promotion, then a review of some media character is placed on the cover. If the book contains profanity, then Shnurov is asked to speak about it, and that’s all - success is guaranteed. If the book is decent, then they will definitely ask Dmitry Bykov for an opinion, and if he treats the author well, then maybe the popular lecturer will also write a preface to the work, then the excitement of the reading public is ensured. It is clear that we operate with stamps, but this is more clear.
Is it possible to avoid informational fever?
Here the recipe is very simple: if a person is only interested in what he is doing, then no social excitement will affect him. What does Milan have to do with woodcarvers? That's right, no. Unless his wife can get carried away with this kind of news just like that, from boredom. Another thing is when a person is a fashion designer and earns a living by dressing up celebrities, but this is a different level, because he himself forms the tastes of people. It is the fashion designer who tells the consumer what is fashionable this season.
In general, today filtering and restricting the information flow is one of the pressing problems that becomes fundamental, because one can easily get tired of the hype, which will affect both the person’s personal life and his work. Therefore, every year it will be increasingly difficult to interest people in anything, but there are more and more patients with a diagnosis of chronic fatigue, especially in Japan.