Event manager is a specialist who organizes events in various companies. As a rule, this position is in demand in those companies for which the presentation of their services or products is important, and which require constant holding of various meetings, promotions, business events, meetings and seminars.
Currently, the marketing direction, which organizes memorable events in business circles, is developing very intensively. If earlier events concerned only the promotion of a product or brand, today the concept of “event” is considered the most successful tool for positioning a company on the market. Various events today are held for employees, and for clients, and for partners.
Thus, the main requirement for a candidate for an Event Manager position is competence in the organization:
- shares to promote the brand, product, service;
- business events for partners: round tables, conferences, meetings;
- internal events for company employees: holidays, corporate forums, etc.
In many cases, the management of companies attracts special agencies to conduct the above events, but often the specific nature of the activity requires them to be hired. For example, if a company is actively engaged in marketing activities, that is, promoting a product or service, and developing and motivating its own team.
At the same time, we must not forget that an event that focuses on a company or product is very important, and its organization is extremely time-consuming and complex work. So, a poorly organized event can not only not solve the task, but also cause irreparable damage: damage the reputation, destroy the perception of the product or brand, entail financial losses.
The entire organization process should be clearly controlled, and this applies to all stages: from developing an idea to the stage of summing up the overall results. That is why the applicant should:
- professionally navigate the event services market;
- be able to look for contractors to help with all tasks;
- be able to set goals, draw up terms of reference, prepare a work plan and event budget;
- Be able to control the preparation and conduct of events.
The event manager must also have experience of over two years organizing holidays and other events. Among the other requirements that are usually put forward for candidates for this position:
- the presence of presentation skills;
- communication skills;
- experience in project management;
- market knowledge;
- the ability to work on two or more projects at the same time;
- the ability to set goals and objectives, describe them;
- the ability to work in a team and outside the team;
- the ability to quickly find solutions in non-standard situations, to be creative and others.
Event Manager: Responsibilities
A representative of this profession should plan, organize, coordinate and control event projects; attract contractors and manage their work, evaluate and analyze the proposed ideas, concepts, scenarios; prepare and conduct tenders for the selection of providers of event services, that is, event agencies; evaluate the effectiveness of cooperation with various event agencies and make suggestions on how to improve and improve their work; prepare project presentations and final reports on them; maintain related financial and legal documentation; to study the best world practices in this field and apply them in work.
More detailed information about the responsibilities that an event manager must fulfill is contained in the job description. You can get acquainted with it when applying for a job.