The main purpose of decorative cosmetics is to decorate the appearance and emphasize the image. Almost every girl or woman has a minimal set of tools for this purpose: powder, foundation, mascara, pencil, eye shadow. And what kind of cosmetic bag does without such a truly feminine subject as lipstick? It is due to this type of cosmetics that the MAC brand has become widely known.
Considering the main wishes of the fair sex, MAC was able to create an almost perfect product. Creativity, personality, stamina, daily use, versatility - these are the main features that characterize any MAC lipstick.
About MAC Brand
MAC was founded in 1984. This event took place in the Canadian city of Toronto by the efforts of two entrepreneurs - F. Tuscan and F. Angelo. Moreover, the first already had some success in the field of makeup and photography, and the second was the director of several elite beauty salons. At the moment, the main owner is Estee Lauder, which in 1994 began to acquire MAC shares, and the brand is headquartered in New York, USA.
In the history of the MAC brand, there were a couple of events that significantly influenced its formation and development:
- The year 1994 was marked by the creation of a fund to support AIDS patients and combat the spread of HIV infection.
- In 1998, the company changed its top management: F. Angelo died as a result of the operation, and F. Tuscany resigned from MAC and continued his activities in another company.
However, the latest event did not break the brand as such, and MAC continued its social and production activities.
The name MAC in full context sounds like Make up Art Cosmetics and translates into Russian “makeup, art, cosmetics”.
Despite the fact that MAC (cosmetics) belongs to the budget price category, this does not in any way diminish its qualities - initially the products were developed specifically for professional makeup artists.
MAC brand collaborates with many stars of show business and cinema, such as Lisa Minelli, Linda Evangelista, Diane Ross, Fergie, Dita von Teese, Pamela Anderson. After the first signed contracts with celebrities, MAC (cosmetics) began to enjoy wildly popular with ordinary consumers. Now these products can be found all over the world.
MAC Assortment
The entire range of MAC makeup products can be divided into 4 large groups:
- for lips;
- for eyes;
- for face;
- for nails.
In addition, various skin care products, eau de toilette, brushes, applicators, containers, napkins, tools and related makeup products , cosmetic bags are produced under the brand name.
As already mentioned, the most popular, well-known and best-bought MAC product group is the line of lip cosmetics, in particular lipstick.
MAC Lipstick
The range of lip cosmetics from the MAC brand is so rich and diverse that it is easy to get confused in it, and even more difficult to make a choice. The manufacturer has about a dozen series of MAC lipsticks monthly available, some of which are limited. The richness of the palette is amazing - in each series on average there are from 3 to 30 shades.
Women note that any, even matte MAC lipstick has a soft and light texture, after applying it to the lips, the presence of cosmetics is almost not felt. In addition, the company in the development and production of these products avoids the use of strong components that can cause allergic reactions.
In this regard, the aforementioned limited collections of MAC cosmetics diverge in just a few days and are not repeated by the manufacturer. Despite such a policy, from the base of colors that MAC lipstick has, the shades are selected easily and for every taste.
Since the cosmetics of this brand is easy to apply, affordable and affordable, MAC lipstick can be found both on the table at a professional makeup artist in a beauty salon, or in a purse of an ordinary woman.
MAC Lipstick Series
The following lipstick collections have been released by MAC brand this year.
1. Limited:
- Divine Night.
- RiRi
- Viva Glam Rihanna.
- Alluring Aquatic Lipstick.
- Heirloom Mix Lipstick.
- Kelly Lipstick.
2. Basic:
- Lipstick
- Minneralize Rich Lipstick.
- Viva Glam Lipstick.
- Pro Longwear Lipcreme.
- Sheen Supreme Lipstick.
- Pro Longwear Lipcolour.
It should be noted that some shades of lipstick from some collections are now found only at auctions, however, to purchase them is still quite realistic. This is explained by the fact that each series has a limited number of copies, and they are sold out in a matter of days. As a rule, past issues are not repeated, but it’s quite possible to choose a color similar to the collection one you like among the base series.
Divine night
Divine Night is one of the first limited edition lip makeup products this year. MAC lipstick is presented here in a single color - neutral You've Got It. Customers liked the soft coating and the exquisite natural color. The cost of lipstick Divine Night - about 1000 rubles.
RiRi by Rihanna
The next limited collection was created with the participation of the famous singer Rihanna, which was indicated on the product case in the form of a shortened RiRi prefix. This MAC lipstick, the shades of which, although they amounted to only 7 items, from nude to plum and orange, has become incredibly popular because of its matte texture and rich color. Particular attention is drawn to the product case - it is painted in golden pink tones with a metallic sheen and decorated with an autograph of the star. The average cost of this lipstick is also about 1000 rubles.
Viva Glam by Rihanna
For those who love red lipsticks, MAC has prepared an interesting novelty - the scarlet tone Viva Glam from Rihanna with a pronounced cold accent, leaving in a beige tint. Customer reviews testify in favor of the unusual color, as well as the ability to use this lipstick both day and evening. If you want to buy a product, you will have to pay a little less than a thousand rubles for it.
Alluring aquatic lipstick
Of particular note is the MAC lipstick from the Alluring Aquatic Lipstick line. The original design of the case in the form of a tube strewn with water droplets will not leave indifferent any lover of boat trips. This MAC - lipstick, the price for which is not more than 1200 rubles - has 5 shining shades - from transparent pink to rich plum. Those who managed to purchase Alluring Aquatic Lipstick note a particularly delicate texture of the product and its natural lip gloss.
Heirloom mix lipstick
The next Heirloom Mix Lipstick collection is for confident and temperamental women. Saturated red lipstick with silver sparks was adopted by many representatives of the fair sex. Judging by the reviews, this color has become almost an ideal option for an evening appearance. The price for lipstick was approximately 1100 rubles.
Kelly Lipstick by Kelly Osbourne
Beige, peach, pale lilac and bright pink colors from the latest limited edition Kelly Lipstick by Kelly Osbourne will please romantic and tender girls. This matte MAC lipstick has become a real summer hit: interesting shades are dictated by the latest fashion trends in the field of makeup, combined with their unobtrusive presentation. The price for this product amounted to 1100 rubles apiece.
Lipstick
Despite the increased interest of fashionistas in the new products from MAC, the main base Lipstick collection still remains the fastest buying one. In the set you will find almost all the natural shades you can imagine: from beige to chocolate, from pink to dark red, from light purple to juicy fuchsia. This MAC lipstick has earned many commendable reviews from customers. They marked: pleasant smell, full color matching, increased durability, good hydration. For such qualities, the cost of a product of 1,000 rubles is regarded as quite adequate.
Minneralize rich lipstick
The beautiful half of humanity, who cares about their health, will like MAC lipstick, enriched with minerals. It has a silk texture, is easy to apply and does not spread and does not lose color throughout the day. Pink lipstick became a favorite among girls, and cherry and brownish shades are used in older women. The price of products of the Minneralize Rich Lipstick series is higher than usual - from 1400 rubles per unit.
Viva glam lipstick
The basic collection, which has collected the most universal shades of red, is called Viva Glam Lipstick. Cream texture, pearlescent, classic colors - these are the main advantages that this MAC lipstick has. Its price ranges from 900 to 1100 rubles.
Pro Longwear Lipcreme
The Pro Longwear Lipcreme range is particularly resistant. There are 13 shades in the collection palette, which after application to the skin do not require additional fixing. The nominal sock time declared by the manufacturer is 12 hours. The only negative that this MAC lipstick has is that it can only be removed from the lips using a special makeup remover. For the pleasure of owning a copy of Pro Longwear you will have to pay at least 1100 rubles.
Sheen supreme lipstick
One of the most interesting series is rightfully considered a set of Sheen Supreme Lipstick lipsticks. Having a fairly dense texture, they, nevertheless, have a translucent and non-sticky texture, do not roll on the lips and have a glossy gloss. This MAC (lipstick), the price for which is from 1100 to 1200 rubles, is a real find for lovers of high-quality and weightless makeup.
Pro Longwear Lipcolour
To provide enhanced durability and incredible gloss without the need for an extra lip gloss, the MAC brand invented 2-in-1 lipstick - Pro Longwear Lipcolour. You can eat, drink and kiss with it without fear that the color will fade and spread. Among the shortcomings, women noted that this lipstick must be applied quickly and in one layer - otherwise the lips will begin to stick together. The cost of this product is up to 1300 rubles.
Related MAC Cosmetics
In addition to lipstick, MAC make-up artists recommend the use of special products that will enhance effects such as stamina, color brightness and clarity.
- Lip liner MAC. You can choose a completely neutral color, and suitable in tone to lipstick. The pencil will make the blurry outline more clear, and the lips expressive.
- MAC Liquid Liquid Fixer. It is applied over the lipstick, gives the lip make-up an extra shine and eliminates the feeling of stickiness.
- Foundation for lips MAC. Any, even the most delicate beige or pink lipstick will look on the lips much better if you apply a special base under it. It will provide additional hydration and increase color fastness.
MAC brand lipsticks are considered to be one of the highest quality and lasting. However, it should be remembered that cosmetics of this level are best purchased from official representatives and in stores whose reputation you trust. MAC, like any other well-known name, is not immune to cheap fakes, the use of which can significantly reduce the pleasant experience of using products.
According to surveys of women who are actively using MAC lipstick, for professional cosmetics with similar quality, the average cost of 1000-1100 rubles per unit of production is quite acceptable.
Cosmetics are used economically enough, since most often only one coat is required for application. The only caveat is the additional expense of a special lip makeup remover. However, if you are interested in the durability of the lipstick and guaranteed color, such a waste is likely to become a confirmation of the quality of the product, rather than its drawback.