Today, the Avon company (Avon) is one of the brightest sales leaders in the field of cosmetics and perfumery. Experts call her the most successful cosmetic company among her direct competitors. Despite the fact that Avon is a modern and fashionable brand, the company has a rich history dating back to the last century. In 2011, she celebrated her anniversary - 125 years in the market. Of course, the incredible success of the cosmetics company Avon is associated with the high quality of its products. Millions of modern women living in all parts of the world choose this makeup for themselves.
A bit of history
It is interesting that the creator of the world famous brand of women's cosmetics is just a man - David McConell. At the beginning of his career, McConell was not going to do cosmetics at all, he was a mathematics teacher by education, he worked as a traveling salesman in one of the many book publishers. Thinking about how to increase book sales, David came up with an idea that later changed his whole life. McConell decided to give every woman who buys a book a small bottle of perfume, so he hoped to attract more buyers. Soon, however, McConell realized that women were much more interested in perfumes than the books he sold. Then he organized together with his wife Lucy his first perfume company. Already in those days, David correctly chose the method of distribution of the company's products - direct sales, this method is used by the company today.
Over time, the range of products manufactured by the company expanded, and there was a need to create the first catalog in the history of Avon, which at that time contained only printed descriptions of the goods offered by the company. Avon developed rapidly, more and more laboratories appeared, and by the beginning of the 20th century, the company began to actively produce not only perfumes, but also shampoos, lipsticks, balms and other body care products. The 50s of the 20th century were marked for Avon by entering the world market, which significantly increased trade turnover.
Today Avon is one of the most famous cosmetic companies in the world. It is famous for using the latest technologies in the creation of products, high quality cosmetics and reasonable prices.
The main characteristics of lipstick
The first thing we see when we pick up a brand new lipstick is packaging. In this case, it is nothing special - an ordinary plastic case of black color, on the lid of which there is a special hole through which you can see the color of the lipstick itself. Lipstick "Avon" "Maximum color" presents to our attention a diverse palette, including 15 shades, from standard and quite familiar colors to very unexpected ones that only a very confident girl dares to use. The texture of the lipstick is dense and cream. A distinctive feature of the new lipstick is also easy to apply, just one movement is enough for the bright color to completely cover your lips. They do not shrink, remain moist, do not peel off. Lipstick is easily erased with the help of special cosmetics, while the pigment of the lipstick does not eat on the lips. All of the above characteristics allow us to conclude that the choice of real fashionistas who know a lot about beauty is lipstick “Maximum color” (“Avon”). Reviews about lipstick - unconditional confirmation of this.
Maximum Color Lipstick (Avon): Product Reviews
A stunning novelty has already pleased thousands of women. Lipstick "Maximum color" ("Avon"), reviews of which are not tired of pleasing, confidently wins hearts.
The collection consists of 15 unique shades. The new Avon lipstick is mainly distinguished by the brightness of the colors, and saturation is achieved with just one simple movement when applied. New lipstick is recommended by real experts in the beauty industry, noting the many of its positive qualities. Lipstick is in demand among fashionable makeup artists who prefer to work with high-quality cosmetics. Women who have already been fortunate enough to use the new product, in addition to the brightness of colors, also note persistence. Lipstick "Avon" will emphasize the individuality of the owner, show others her delicate and refined taste. Each woman will be able to choose the most suitable lipstick color for her. The photo below illustrates the entire palette of shades provided by the new product.
Negative reviews
The bulk of negative reviews about the product are associated precisely with the brightness of the colors, because the shades, as promised by the manufacturers, are really incredibly juicy, which not everyone will like. Some women have called lipstick colors “clownish” because of their brightness. Well, everyone is free to make their choice. If you are not a fan of bright colors, if you think that make-up should be natural and calm, the new Avon product will not suit you.
Brunettes recommended
When choosing a lipstick, not only its quality, but also the shade itself is of great importance. It is necessary to choose the color of lipstick in accordance with their external data, each type of appearance has its own shades. For example, brunettes are especially fond of burgundy, plum and red lipstick. You should also pay attention to skin tone, because in order for the shade of lipstick to fit perfectly, this factor must be taken into account. For example, for dark skin it is best to choose coffee shades, red and plum are also suitable, but for owners of fair skin, the best option is light, pink.
Note blondes
Owners of light curls have the opportunity to experiment, they do not need to be afraid of bright colors. Blond hair goes well with both red lipstick and coral and pink. For a summer romantic image of a blonde, pink lipstick is ideal.
It should be remembered that focusing on the lips with a bright lipstick, you should not paint your eyes too bright, because the makeup should be moderate, and not provocative.
Hydration of the lips, is it important?
If we talk not only about the beauty of the lips, but also about their health, one cannot but mention such an important quality of lipstick as moisturizing. If the chosen lipstick dries lips, the natural desire of any girl will be to moisturize them, that is, to lick. Not only that, such a sight does not look quite aesthetically pleasing and hygienic, lipstick is simply eaten up, which means that you will have to tint your lips several times a day, which is not very convenient. If hydration is of no small importance to you, the best choice for you is the Maximum Color Lipstick (Avon). Reviews confirm that it moisturizes lips perfectly, protects them from any weather, for example, from winter cold, while the color remains bright all day .
Price policy
One of the main differences of the Avon company is that for an affordable price of 179 rubles you can buy cosmetics of really high quality. When ordering Avon cosmetics through the catalog, you get not only your favorite products, but also a huge number of discounts and gifts from the manufacturer, which, of course, is a pleasant bonus for any buyer. There is also the opportunity to purchase a collection of samplers of the novelty “Maximum Color” at an affordable price, which makes it possible to personally test the product, evaluate its quality, determine the shade before ordering lipstick. In general, according to experts, Avon lipstick is an excellent choice in all respects, it expresses color, high quality, durability, easy application and removal, as well as an affordable price.