Today, competition between sales trends is becoming increasingly complicated and the usual design of a sales point is not promising, so store owners carefully choose POS materials.
“POS materials” are materials used as decorations for decorating a point of sale, the purpose of which is to attract visitors to a store or any retail space. POS materials give the buyer information about the benefits of this product or brand, so with a well-planned POS, even with a small budget, you can perfectly sell the product.
POS variations:
- Design of the outer zone (stands on the facade of the building, billboards, posters, etc., everything that can be placed on the street)
- Registration of a trading room (also all various stands, posters, outdoor advertising)
- Design of the entrance premises (plates with different publications, posters with images of the goods and indicating its price)
- Registration at the point of sale, display of goods (labels indicating discounts, various offers)
- Registration of the cash zone (distribution of discount coupons for subsequent purchases)
Recently, digital advertising has been used as point-of-sale advertising. All possible LCD screens, media, wireless interfaces with their help, advertising brings not only an informational touch, but also entertaining. This type of advertising helps the buyer feel more comfortable in the outlet, which directly affects the choice of the buyer of the goods. It is expected that with the advent of holographic interfaces, will reach a new level.
Advertising materials for the design of the outlet must be original, correspond to the brand of the company, fit into the premises of the outlet, and at the same time not be dull against the background of the goods.
Also, combined advertising is now beneficial, that is, it is not only the design of a meta sale, but also the submission of an advertising text or video material to an advertising agency.
Facts established from direct sources:
- The use of light boxes as an advertisement in a retail space helps to increase the number of sales by 1.5 times.
- The presence of an unusual slogan on advertising means raises the bar for sales by 1.12 times.
- Advertising media in retail outlets are in third place after print and television.
- The currency turnover in supermarkets and all the various retail premises that use advertising at the point of sale exceeds the norm of the non-advertised retail space by 12%.
From all that has been said, it can be assumed that with a high-quality design of the point of sale, you can perfectly sell all products sold even without holding any promotions. Advertising and its combined use will lead to the commercial success of their owners.