Personal branding is becoming an increasingly popular topic. It is not surprising that you can find a huge amount of materials on creating and promoting a personal brand. Unfortunately, not all articles and books are adequate and worth reading.
In this article you will find a list of the most practical and relevant, from our point of view, books on personal branding with the highest ratings in popular online stores, as well as small comments on each of these works.
Books on personal branding will suit many people: entrepreneurs, sellers, various designers, photographers, psychologists, stylists and other fashion specialists, fitness trainers, nutritionists, astrologers, business trainers and consultants, lawyers, artists and many other professionals whose sales are direct depend on the strength of the personal brand.
Vyacheslav Makovich, "Personal branding. A step-by-step guide"
Year of publication of the book: 2018.
This book includes a set of practical tools for personal branding. In his work, Vyacheslav Makovich raises many important issues, including how it is advantageous to determine his positioning, how to use promotion tools (from maintaining his accounts on social networks to publishing his own book), how to increase his income (from promoting himself in the labor market to creating today's popular online courses and online schools), which services will be useful for successful personal branding.
Ekaterina Inozemtseva, "Free publicity. How to pump a personal brand without a budget"
Year of publication of the book: 2018.
This is a great book for those who want to develop their personal brand through writing articles for print and online media (free publicity). In it you will find recommendations for creating articles and building work on the publication of your materials, as well as general tips in the field of personal positioning and developing your personal brand. The book itself is also written in a very pleasant style and with many examples from practice.
Ekaterina Kononova, "A personal brand from scratch. How to get recognition, popularity, fame when you know nothing about personal PR"
Year of publication of the book: 2017.
This book provides the basic tools for personal branding and the author’s thoughts on this topic. There are a large number of stories, the definition of the so-called self-concept, recommendations for describing your target audiences and creating different thought patterns. The book by Ekaterina Kononova will be useful primarily to those who are still at the beginning of the development of their careers.
Igor Mann, "Number 1. How to Become the Best at What You Do"
Year of publication of the book: 2014.
A book from the most famous Russian marketer, in which he shares his experience and the experience of other people who managed to earn recognition of the best in their field. In the book you will find a large number of exercises on personal branding, checklists, recommendations on other works and methods of finding motivation for development.
Vyacheslav Semenchuk, "101 ways to promote a personal brand. How to make a name for yourself"
Year of publication of the book: 2015.
This short book provides readers with a general set of recommendations on how to be heard by your target audience and develop your personal brand. The author himself successfully applied many recommendations in practice.
Andrey Ryabykh and Nika Zebra, "Personal Brand. Creation and Promotion"
Year of publication of the book: 2014.
A system book based on the great practical experience of the authors, especially in the field of building work with the media. It addresses the general issues of branding, the goals of personal branding, the features of determining the audience, the "packaging" of a personal brand (choosing clothes, a pseudonym, etc.), the features of personal branding for employees, entrepreneurs and officials.
General conclusions on books
The set of tools for creating, developing and promoting a personal brand in all books is very similar.
Based on the analysis of what we read, we can say that the universal way of personal branding is approximately as follows:
- Analysis of yourself and the market (methods of analysis in books differ slightly).
- Determining your value, uniqueness and target audience
- Definition of your personal brand and refinement of your “packaging” (the recommendations in the books are generally the same, but the tools for determining and “packaging” are different).
- Selection and implementation of specific promotion tools (working with the media, social networks, public speaking).
In the books presented, readers will find specific mechanics for implementing these tasks of varying degrees of sophistication and comprehensibility.
To choose the book that suits you, we recommend that you study the fragments of manuscripts and materials of the authors, which are in the public domain.