Recreation center (or tourist base) - one or more buildings, as well as a complex of buildings that play the role of public catering, cultural and educational leisure, entertainment, recreation, as well as receiving excursion services. Most often, the base is built for tourists who prefer outdoor activities such as cycling, skiing, hiking, mountain, water and, in some cases, horseback riding. There are also bases built for ordinary tourists as a place to live and spend their holidays. Therefore, the business project of a recreation center is a project for the construction of a recreation center, which includes the development of an institution and making profit by attracting customers.
Stages of design, approval and start of construction
Stages include:
- first inspection of the site;
- marking the land (geodesy);
- drawing up a project and floor plan;
- sketching;
- approval of outline drawings;
- drawing up a communications plan (roads, pipes, power lines and so on);
- creation of outline drawings of buildings and premises located on the territory of the base;
- the beginning of the design of facilities and communications.
Samples of photos of recreation projects are presented in the article.
Areas of activity
The bases can be divided by sphere and purpose into fishing, hunting, tourist and sports. At present, hunting and fishing camps are very popular in Russia. They can be located in any place, for example, in the mountains or by the river. Complexes near the lake are also very popular. Also, the bases are divided by type of mobility:
- stationary;
- stationary mobile;
- mobile.
Fixed - bases on which all structures were built thoroughly, without the possibility of movement. They can only be demolished or reconstructed.
Stationary-mobile - bases with structures with the ability to move over long distances. For example, floating barges or mobile camps.
Mobile - fully mobile bases that can move freely over short, medium and long distances. Most often these are campgrounds.
The task of the business project of the tourist base
The main objective of the business project is to develop documentation that allows for the shortest possible time to complete the design and construction of the complex, with the shortest payback period on previously invested funds or investments. Creating a project is highly desirable to carry out with the active participation of specialized specialists: marketers, technologists, foremen, surveyors, etc. To create great demand among customers for the services offered, the concept of a recreation center should differ significantly from the competitors' proposals. A competent approach to the formation of a list of services, pricing, interior and landscape - all this will increase popularity among guests at the opening stage.
What buildings should be at the camp site?
When developing a construction plan, it is worth considering the possibility of the construction, organization and operation of various buildings, structures and objects:
- a cafe, a dining room, a kitchen for treating guests;
- with access to the reservoir, you can design a marina for fishermen or a beach area;
- development of a landscape concept;
- premises for living and recreation;
- places of cultural leisure and recreation;
- communications (electricity, water, internet and the like).
Organization of catering places (dining room, restaurant, bar and so on). One of the essential components of a successful recreation center, especially designed for lovers of active pastime. Hot drinks, salads, hot dishes - all this can significantly increase the organization’s revenue. An interesting option may be the rental of premises. The income in this case will be significantly lower than from owning a catering point.
When the recreation center is located near the river, it is advisable to provide for the construction of a pier in the project. So you create a comfortable environment for visitors such as fishermen. Agree, in comfortable conditions, fishermen can sit longer with a fishing rod, come and stay for morning or night fishing. At the same time, athletes keen on rowing or swimming will be able to appreciate the convenience of the marina and come more often to conduct training on the pond. The wharf consists of a stone or reinforced concrete wall, rope attachment points (for mooring ships) and a floor that rises above the water. For lovers of beautiful tanning and swimmers, you can equip the beach. Its organization is associated with the coordination of the project, the equipment used, the conduct of water samples and the organization of an observation point for rescuers. In addition, it implies the arrangement of a recreation area. You will need to fill the coast with sand, pebbles or gravel, monitor cleanliness.
Landscape design - artificial creation of hills, lowlands and artificial reservoirs. The design project of the recreation center is very important, as it will bring you a greater influx of visitors.
Premises for living and recreation. Most often, to accommodate the guests of the recreation center offer separate houses or rooms in the hotel. Each option has its own advantages: in a hotel, prices for guests are usually lower than for accommodation in a house. But the construction of both types will attract customers with any preferences.
Sketches, photos and projects of houses for the recreation center will allow you to determine the design concept and can be used in the future to attract customers. In these facilities guests will live. Therefore, the better the living conditions, the more customers will prefer to live with you. The houses must be equipped with a fire safety system. It is important to maintain a safe distance from neighboring buildings. If the building is made of flammable substances (wood), a concrete clearing should be made between the houses. The recommended distance between reinforced concrete houses and buildings is 6 meters, between stone - 10, between wooden - 15 meters.
Houses can be divided into several classes and take into account the preferences of customers with different income levels. For example, a house that assumes low prices for accommodation may consist of two rooms to accommodate different families or small companies. For this option, one or two bathrooms will be sufficient. There will be no neighbors in a higher-class house; more expensive furniture can be installed here. The total area of the building may also vary several times in the direction of increase.
Places of rest and leisure. Examine the interests of your potential customers and try to meet these needs. Perhaps your future guests will be interested in a tennis court, a basketball court, equipped billiards, saunas, a pool, a bar and a dance floor. Do not forget about children's entertainment: small game forms and simulators.
Communication design is a prerequisite for a modern tourist base. It is necessary to lay electricity and water to each structure. Cable Internet can be led only to houses where customers want a little privacy. For hotel guests, access to the World Wide Web can be provided via Wi-Fi connection.
You can choose a mini-recreation project
If you have the means and opportunities for impressive investment, you can think about building a suburban complex, which occupies a large area. With more modest possibilities, you can start with less global ideas. It is also planned to erect houses and technical buildings, organize fire safety, but on a smaller scale. Ready-made recreation projects will help in organizing a business. We will introduce you as an example to one of them.
Where to start creating a recreation center?
- Exploring the surroundings and choosing the best place. It can also be a point near the river. The presence of forests is desirable. The distance to the settlements should not be impressive.
- An average person will need 10 square meters. It is best to build a two-story building. On the ground floor there will be a lounge, kitchen, small dining room or cafe. On the second floor there will be bedrooms and rooms. Do not forget about the room for staff.
- Be sure to provide a parking area with good coverage at the base.
- If the camp site is focused on athletes, you need to purchase sports equipment. Installation of gazebos and barbecue areas will allow customers to enjoy evening communication in the company. The base administration will also benefit from this - such measures increase the degree of fire safety and allow with less effort to control the situation in the entrusted territory.
- If the base is located in the habitats of wild animals, you can organize a hunt. If the base is located near the reservoir in which fish is found, you can organize fishing.
What investments should I focus on?
For an approximate preliminary calculation, you can use the following numbers. It is worth remembering that prices and conditions are different for the regions. Therefore, in the process of developing an individual business project, it is necessary to conduct a price analysis and rely on the conditions and initial data for your area.
Consider the example of renting land, which is located in the suburbs. The site that you select for construction, you need to coordinate with the administration and draw up the appropriate contract and permit. An impressive package of documents will consist of a topographic plan, a building permit, documents on registration with the cadastral register, and conclusions on the possibility of connecting to communications. The package of documents may vary depending on the region. Do not forget about the registration of a legal entity or individual entrepreneurship.
The approximate amount of registration costs is 110,000 rubles.
Construction costs
For the construction of a recreation center, involving the accommodation of 50 people, approximately 10-15 hectares of land will be required. This requires a purchase or long-term lease of the territory. The average cost can be 500,000 rubles per year.
The most optimal solution would be to build a two-story house. The cost of construction can be determined at the rate of 5,000 rubles per square meter. For one person you need an average of 10 square meters. 50 people will need 500 square meters. It is also necessary to provide premises for personnel and storage of equipment, inventory, etc. The minimum number of staff will be 15 people. They will need a separate technical room of 150 square meters. Total 650 square meters will be required. Given the cost of processing and conducting communications, the price will rise to 8,000 rubles per square meter.
For the construction of a building, decoration, laying and connection to communications, you can safely lay expenses in the amount of 8 million rubles. It is worth remembering the improvement of the territory, namely the organization of the parking lot. The cost of work and materials will be about 1 million rubles.
Total: rent, investment in construction and landscaping - 8 500 000 rubles.
Equipment and furniture
- The main furniture (beds, chairs, bedside tables, cabinets) - 700 000 rubles.
- Kitchen equipment, including a bar - 300,000 rubles.
- A variety of household appliances (electric furnaces, televisions, refrigerators) - 600 000 rubles.
- Sports equipment - 200 000 rubles.
- Equipment for the organization of hunting or fishing - 200 000 rubles.
- The remaining expenses are 100,000 rubles.
Total: 2 100 000 rubles.
Employee salary
To service the recreation center, a business plan should include a staff of 15 people:
- Manager - 40,200 rubles.
- Administrator - 35,100 rubles.
- 2-3 cooks - 30 900 rubles.
- Assistant cook - 20,100 rubles.
- 2 bartenders - 25 500 rubles.
- 2 waiters - 20 500 rubles.
- 2-4 maids - 20 500 rubles.
- Handyman with a salary of 25 500 thousand rubles.
Thus, approximately 390,000 rubles are needed for the wage fund.
Investing in advertising services: how to promote?
As with other businesses, opening a recreation center will also require an advertising campaign that will tell potential customers about the unique offer of your establishment.
For the initial stage, you should pay maximum attention to the creation and promotion of the site, setting up advertising on social networks, distributing and pasting leaflets in crowded places.
Total: 200,000 rubles.
Project payback
In general, about 12,000,000 rubles will have to be spent to open a recreation center.
The cost of a day of stay, taking into account three meals a day, will be about 900-2,000 rubles. On average, taking into account 80-95% of the occupancy of the recreation center, the revenue will be 1,800,000 rubles per month. At the same time, the average monthly profit is 460,000 rubles. Thus, the estimated payback time and return on investment is 27 months.