When watching television ads or commercials that scroll before each session in the cinema, the attention of the layman is usually attracted by bright short film projects - trailers of the expected films.
Promotional video
What is a movie trailer? This is a kind of advertisement, a video announcement lasting several minutes and consisting of the most vivid and intriguing episodes of a movie that has not yet been released. The video pursues the only goal - to intrigue the viewer in the upcoming film release in any way and attract the maximum number of people to the cinema. Finding out what a movie trailer is, one should pay tribute to their creator, who inexplicably manage to turn a regular commercial into almost an independent work of art. Trailers are mounted not by the directors of the advertised films, or even by the specialists releasing the next movie masterpiece of the studio, but by completely different companies, therefore the names of the creators of these videos rarely become known to a wide audience of viewers.
Process features
The trailer for the full-length picture, however, like the trailers of the series, show the individual episodes to the viewer either in chronological sequence (forcing the atmosphere) or in a strictly defined one (conceived by the creators). Traditionally, such a video is accompanied by text and a specially selected musical composition. Sometimes the voiceover comments on the main events of the upcoming premiere, without revealing the intrigue, which is exacerbated by separately cut out replicas of the main characters.
Laws of the genre
In order to understand what a movie trailer is, you need to consider its structure in detail. If we take the academic (reference) option, then the advertising video should consist of a tie (introduction), followed by a part that outlines the plot in separate strokes, then there are episodes that escalate the atmosphere, and the climax, which is a powerful action part.
Especially creative specialists have repeatedly tried to experiment with the classic version of the trailer structure and as a result received an effective and intricate video, however, the producers cut this independence and initiative in the bud, being afraid to take risks. To make short videos successful, creators should carefully consider the choice of music.
Naturally, a good trailer can be made with an average composition, but in order for the intended viewer to “take down the roof”, you need to pick up something special. A great example of this fact is the TV trailer for the film "I, Frankenstein" with the musical composition All Good Things "Fight". Sometimes the musical accompaniment is written to order, but more often the tracks are already known, and popular performers are taken: Hollywood Undead in the video "Conan the Barbarian", Eminem in "Mission: Impossible - 4", Placebo in "Warriors of the Light". With a perfect combination with the visual, a truly ingenious trailer is obtained, and an erroneous choice can destroy all efforts.
Subspecies
To date, there are two main varieties of advertising videos: those that are created from the frames of the picture, and those that are shot separately. Naturally, separately filmed projects are an extremely expensive pleasure, and cutting and subsequent editing of finished film frames are much cheaper. TV series trailers are created using similar methods.
Professionals
As soon as the potential power of movie advertising videos was realized, a need arose for professionals who, unlike the forever busy studio workers, would devote all the time and effort to creating trailers. Therefore, when considering in detail what the movie trailer is, a definition should be given to the concept of “trailer house”. This is a private company specializing exclusively in creating videos for films (editing, selection of music, effects). A dozen professionals are involved in the entire process: supervisors, editors, managers, directors, etc. Before the final editing of the video, the director of the film will certainly review it, make adjustments, limit the use of the film material at his own discretion, voice his original vision and wishes. Explaining what a movie trailer is is endless, but it's better to see them.