The Golden Apple perfumery supermarket (Moscow) is a real find for many women and men. For the first time in Russia, stores appeared about 14 years ago. During this time, the supermarket fell in love with residents of 6 cities of the country, including in the capital. The store can be found in Chelyabinsk, Samara, Yekaterinburg, Novosibirsk, Kazan and Moscow.
The first store opened in 2004, today there are more than 10 of them in different cities. Almost all visitors to the supermarkets of this chain leave the store with purchases.
General information
The network of these perfume shops appeared thanks to one young entrepreneur - Anna Cherkashina. The area of all supermarkets is huge, which is why they can accommodate almost all cosmetic companies and brands. Here you can find both luxury cosmetics and perfumes, as well as more budget options.
The interior of all stores is made in one stylistic direction. Over a large area there are numerous sparkling display cases with a huge assortment of goods. Near each department there are consultants, mirrors and additional lighting. Separately, there are makeup tables where you can apply trial products.
Golden Apple: store addresses
There are two Golden Apple perfumery supermarkets in Moscow and they are located at:
- 19 Yartsevskaya street (Kuntsevo Plaza shopping center),
- Presnenskaya embankment, house 2 (SEC "Afimall City").
Shops are open daily from 09.00 to 23.00. It is convenient to get to the store on Yartsevskaya by metro, because there is a Molodezhnaya station nearby. Both shops can also be reached by taxi or private transport, while leaving your car in the parking lot near the supermarket.
In Yekaterinburg there are three stores of this network and they are located in almost the same area. Addresses: Weiner street, Passage shopping center and two on Malysheva street, at 71 and 9 (Hermes Plaza shopping center). It is convenient to get to them - there are metro stations, bus stops and parking lots for private vehicles nearby. Shops are open from 09.00 to 22.00 daily.
To the chagrin of Kazan residents, in their city there is only one Golden Apple store and it is located on Pushkin Street, house 2. Kazan Golden Apple perfume supermarket, whose phone is on the official website, is open from 09.00 to 23.00 daily. Nearby are the metro stations "Kremlin" and "Tukaya Square".
Novosibirsk is famous for one supermarket of perfumes and cosmetics "Golden Apple", however it surpasses other similar points in area. The store is located on Krasny prospekt street, in building No. 98. In the immediate vicinity of the metro Gagarinskaya, Zaeltsovskaya and Sibirskaya.
In Chelyabinsk, on Sonya Krivoy Street 26, the Golden Apple is open until midnight. The store opens at the same time as in other cities. The Chelyabinsk perfumery supermarket "Golden Apple", the operating mode of which suits all residents, is located in the city center.
Supermarket structure
All perfumery supermarkets "Golden Apple" have a single structure. At the entrance to the store, the eyes fall on the corners with the production of luxury brands with an extensive assortment. Left shelves with perfumes. Each brand has its own rack or shelf. Consultants, experienced and unobtrusive, will help you choose the right fragrance. In the very center stands out the area of the mass market and middle class goods. This variety makes you crazy about the choice of many girls. Near the checkout there is a zone with Korean cosmetics. Large selection of masks, peels, serums and various tonics. Many customers spend most of their money in this block of the Golden Apple store (Moscow).
In the hall in bulk you can find small areas with assorted cosmetics from different companies. There are lipsticks with palettes of shadows, peels and hair masks. Everyone will find here something interesting for themselves.
The most distant block from the entrance is the cosmetics of Russian manufacturers, as well as goods from neighboring countries. There are a lot of tools that are little known to customers, but at the same time interesting and attractive.
Service
In stores of this type, it is always important that consultants look well-groomed. You can not sell luxury cosmetics and perfumes without makeup and manicure. The Golden Apple always recruits only experienced employees.
There are consultants in every department. Many visitors believe that they are sometimes more than buyers. Girls who can help with the choice of cosmetics look presentable. The uniform is ironed, the hair is laid, makeup and manicure, as well as a pleasant perfume - all this is inherent in every consultant. As well as a sweet smile and polite tone. Work at the Golden Apple is a tremendous work and work on yourself. Consultants must radiate beauty and confidence.
Brands
The supermarkets of this chain have such a wide range that consultants are divided by brand of cosmetics so that they are fully competent in their matter. In the store you can find both the most famous brands and simple products of Russian manufacturers. Popular brands and rare perfumes can always be seen on the shelves of this store.
Golden Apple Supermarket offers the following products and brands:
- Chanel;
- Boss
- Gucci;
- Dior
- Armani;
- Clarins
- AX;
- Adidas;
- Mexx.
In total, the assortment of more than 350 representatives of companies producing perfumes and cosmetics. There are facilities for men, women and children. The Golden Apple perfumery supermarket has earned mostly positive reviews and has established itself as a decent store with a wide assortment.
There are separate shelves and racks for the following brands of cosmetics: Lancome, Clinique, YSL, Dior, Tom Ford + Tom Ford Beauty, Chanel, Giorgio Armani, Clarins, Bobbi Brown Urban Decay, Estee Lauder, Guerlain, Givenchy, Shiseido. Near each of them there is a stylist-consultant who knows everything about this brand.
Perfumery supermarket "Golden Apple": promotions and gifts
In stores of this network, a master class is often held with representatives of a particular brand. At this time, guests can not only receive complete and detailed information about a particular cosmetic, but also get advice from a stylist and makeup artist. Often celebrities are invited to such events, who sign autographs and communicate with customers.
When buying a certain brand of cosmetics and perfumery, customers are given samplers of the funds of this company. For many, this is an opportunity to find a series suitable for themselves, and in the future to buy the full amount of your favorite product or perfume.
When buying products as a gift, notify the cashier, they will pack the present in the original packaging with the brand logo and put it all in a paper bag. In this case, you do not have to spend money on packaging. The Golden Apple perfumery supermarket, whose customer reviews will be lower, tries to please all its customers and make shopping pleasant and memorable.
Discount cards
The Golden Apple perfumery supermarket offers customers two discount options: a 10% card and 25% discount (maximum discount on all goods). The first discount option is cumulative. However, for all options (except for cosmetics and luxury perfumes), the discounts are the same: the amount of the purchase in the check up to 3000 rubles - 5%, over 3000 rubles - 10%. The Golden Apple store offers discounts on the purchase of luxury goods with 10% and 25% cards, respectively. The percentage of discounts does not increase when buying goods on stocks. There is a system of cumulative bonuses and gifts for the client’s birthday.
The Golden Apple perfumery supermarket, which offers gifts in the form of discount cards, works in conjunction with other outlets. They can also be obtained by presenting a "golden" card of any other store. Such cards are given as a gift in a store when buying in the amount of from 1000 rubles in a check (10% card) and from 15 000 rubles (25% card).
Gift cards
The store decided to show its individuality in this. The design of cards for a gift is different, and you can choose the right one for a particular celebration. Denomination of certificates is also quite diverse. Customers are offered cards at 300, 500, 1000, 1500, 2000 and 3000 rubles. There are also special certificate cards on which you can put any amount from 3,000 to 50,000 rubles. Actually, something like a credit card. To the surprise of many customers, the card in which the card is inserted is paid - 50 rubles.
Card balance can be checked by check. The amount and verification code are indicated there. If the amount of funds on the gift card is less than the purchase amount, the difference can be paid in cash or non-cash.
Prices
The price policy in the perfumery supermarkets "Golden Apple" is loyal. Prices for some products are overpriced, but during periods of promotions and discounts you can buy the goods half cheaper.
It is worth paying attention that discount days for certain brands of cosmetics are quite common. Therefore, many buyers subscribe to the newsletter and buy the right products at a discount.
Prices for common cosmetics and household chemicals are sometimes cheaper than in other stores. For example, the perfume brand "Tom Ford" at the lowest price can only be bought in supermarkets of this network. Prices at the Golden Apple suit many buyers. Therefore, there are always a lot of people.
Service and security
In stores of this network there are only two-level carts. This is convenient not only for customers who are configured for large purchases, but also for those who come with large ladies' bags or backpacks. There are also small drawers that are locked.
Security stands at the entrance or exit. Everywhere there are video surveillance cameras. The security guards of the Golden Apple supermarket, which many customers write reviews about, often check their purchases (if they squeak frames at the exit) very casually. May damage the original packaging. This upsets the visitors.
Beauty boxes
Every month, the Golden Apple launches new beauty boxes. Each box is different from month to month. They are dimensional and have a very interesting design. Filling is always different. There are cosmetics and luxury, and professional, and the mass class. The beauty box itself costs about 2,000 rubles. However, if you buy all the funds separately, it will turn out several times cheaper.
Reviews
The number of customers in the Golden Apple perfume supermarket is already enough to speak well about it. Buyers of this store become its regular customers. They keep track of news and promotions. By the way, in the shops there is a special book in which you can enter all your wishes (specific cosmetics) that you order, and you can pick them up in the store.
In the reviews, buyers say that the supermarket has a very wide range. You can find the right brand at a good price. There are almost all brands of both cosmetics and perfumes. The consultants are polite and friendly. They will always tell you which tone is best to choose. Also, store employees are well versed in companies and funds, can answer any question.
Buyers of the Golden Apple store like the fact that there is a very loyal system of discounts. Often hold promotions. Samplers of various companies give as a gift. Master classes that take place in stores allow you not only to get acquainted with the brand, but also to choose the right tone for any product. Make-up artist and stylist work here for free. During such events, you can also chat with celebrities and get their autograph.
In the reviews, customers say that this supermarket has become a regular place of shopping. Currently, many stores on this chain have begun to work around the clock, so everyone has more opportunities to shop at their favorite store. Disappointment for many becomes service and maintenance. In the reviews, many buyers say that the guards conduct the “search” too carefully. They carelessly open cosmetics, sometimes deforming the packaging. Shop consultants are sometimes intrusive and often incompetent.
Customers say that Golden Apple stores, reviews of which are mostly positive, are always filled with customers. Before the holidays, the lines are incredible. It's nice that all cash desks always work, and cashiers try to serve customers as quickly as possible. There is always a very strong aroma in the supermarket. The mixed smell of perfumes and cosmetics is not a pleasure for all customers. In combination with a large number of people - this is not comfortable.
There are reviews in which shoppers say that the prices on the windows and on the check vary. At the same time, it is important to detect this at the checkout, because then not everyone will be able to return and prove their case. The Golden Apple store, which has a wide variety of reviews, always apologizes for detecting such situations. Customers are presented with sweet candies and samplers of cosmetics, as well as the difference in price is returned.
The Golden Apple perfumery supermarket, whose store addresses were given above, operates in many cities around the clock. This is very pleasing to customers, however, in the reviews they note that there are always a lot of people in the stores of this network. Even in the early morning and late evening there are customers who want to purchase their favorite products.
Perfumery supermarket "Golden Apple", whose customer reviews are very diverse, fell in love with many residents of Russia. Women and men visit these stores all the time, while remaining satisfied. It is important that in every city there is a place where you can buy your favorite cosmetics and perfumes.