Today, no one can be sure of the stability of their financial situation. Neither those who go to work every day and receive monthly salaries, nor those who work for themselves, that is, have their own business. The word “crisis” has firmly entered our vocabulary, and each of its successions has not surprised anyone for a long time. But, of course, it doesn’t please, and again and again it deals a significant blow to the wallet. And yet, who is in a better position in case of problems? Certainly not hired workers who, in the event of a reduction, find themselves penniless in the pocket and in the least acceptable prospects to find a new job. In this case, there is only one road - to the labor exchange. However, most often this path leads nowhere. At the same time, owners of their own, albeit small, businesses find themselves in a more favorable situation, even despite the fact that their income is noticeably falling. Nevertheless, they are, albeit small. In any case, it is always possible to pay taxes and earn a living. That is why many today are thinking about how to open their own enterprise and start working for themselves. True, there are problems in this regard. Almost all the more or less profitable ones in terms of niche management have been occupied for a long time, the competition in the market is fierce, and it’s quite difficult to choose the right option that will really bring income. In this case, you must first pay attention to enterprises that produce literally vital products that are in demand at any time and in any crisis. For example, bread. And therefore today we want to present you a detailed business plan of this enterprise. So how to open a bakery?
A few words about the service itself
Before you start developing your own detailed bakery business plan, you need to decide what you are going to do specifically. Because this type of activity involves several options. It can be a full-fledged enterprise. That is, you will fully implement the entire production process, from the production of dough and baking products to its implementation. As for the latter, here, working on the concept of the future enterprise, it is advisable to immediately include in the list the item providing for the opening of our own outlets. Or develop a business plan for a cafe-bakery, that is, an institution in which both production and sales of products will take place immediately, in one place. At the same time, it is worth considering to include in the range of products sold not only our own pastries, but also other dishes and drinks. For example, cheesecakes, pancakes, pancakes, ice cream, desserts, tea and coffee. We must say right away: such an enterprise requires a pretty solid start-up capital, but its profitability is really impressive.
The second way is to work with convenience foods. In this case, the best option is to open a mini-bakery. A business plan should be drawn up taking into account that you will be engaged exclusively in baking, acquiring ready-made dough and selling your products through intermediaries. Investments will be required less, but the profitability of the enterprise will not be so high.
As a third option, you should pay attention to the franchise. Having invested a certain amount (sometimes quite substantial), you will receive a ready-made enterprise with developed and fully certified technology from a promoted brand. The option is not bad, but accessible, as a rule, only to those who live in a more or less large settlement.
To summarize the information: experts recommend paying attention primarily to bakeries that carry out a full production cycle. Yes, investments will be required, and very substantial ones, but such an enterprise pays off faster and brings a good income. It is for this reason that we want to present to you a business plan for a full-cycle bakery. By the way, using it as an example and reworking, you can, if necessary, draw up your own concept of a mini-enterprise.
A few words about the business plan
Proper planning of the future enterprise is the basis of success. This strategic document requires careful study and consideration of all the conditions in which the businessman will work. And those who think that it’s enough to calculate the opening expenses and plan incomes are deeply mistaken. Naturally, the financial component is the basis of everything, but far from the only point. The business plan should be a detailed instruction, become a step-by-step guide for the future entrepreneur. And it should include absolutely all the items describing the stages of starting a business: the legal component, the analysis of competitors, the issue of selecting premises and staff, the advertising aspect, and much more. And therefore, further we want to bring to your attention the business plan of the bakery in a phased version. So, what should be in your action guide?
Analysis of the competitiveness of future business
When developing a business concept, it should be understood that you are far from the only smart person in your locality. Most likely, a significant number of entrepreneurs have been working in this segment for a long time and quite successfully. In addition, state-owned bakery factories, whose products are on the shelves of all stores, will be in serious competition. How to survive in this case? We need to conduct a market analysis and develop our own, unique assortment of a bakery, or rather, the products that it will produce. Only high-quality baked goods made according to the original recipe can attract consumers. A man can get a banal bread-brick even at a point of sale at the entrance; he certainly won’t go to your store. And even if at the same point there will be two types of this brick - yours and state production, most likely, it will give preference to a more familiar and probably cheaper product. By the way, it is precisely relying on the assortment that some other items of the business plan will need to be developed, for example, the purchase of equipment and the selection of personnel.
Registration of an enterprise
After you have made certain calculations and came to the conclusion that the business will be profitable and you will pull it, it’s time to start registering. Without this step, you can’t do anything, as the notorious “paper” still stands at the forefront of any enterprise. When developing a bakery business plan, decide who you will work for. There are two most acceptable forms for your type of activity - IPP and LLC. The first one is less costly both temporarily and financially, it is most suitable if you plan to create a small enterprise with a minimum number of employees. The second one requires, in addition to registration, a host of activities to create a charter, legal address, open an account, etc. manipulations. As a rule, it is most often used in cases where several people establish a business. For the most part, novice entrepreneurs still begin with the registration of IP. In addition, you will be asked to choose the type of taxation. Experts recommend choosing UTII (the so-called flat rate of a single tax).
Suitable room
Next, you need to consider the selection of premises. As a rule, most likely, at first you will have to remove it, but it will not be amiss to include in the lease a clause on the possibility of subsequent redemption. The room should have special requirements. First, the location. Naturally, in a sleeping area the rent will be cheaper than in the center, nevertheless it is sometimes impractical to save on it - if only because if several people from the outskirts drop in your bakery a day, your business will die in just a month. Therefore, we must focus on the following factor: the premises for the bakery should be in a place with a lot of traffic, that is, where there are a large number of people. But also, of course, not side by side with an institution of this type. The second requirement is the area. It should be at least 150 “squares” (provided that you will be selling products locally, and this is most desirable). And since you are going to produce food, it is necessary to have sewage, water supply, utility rooms and a bathroom in the room. In addition, when preparing a business plan for the bakery, do not forget to include in it the costs of repairs, which, albeit cosmetic, are most likely to be done.
Bakery Equipment
Since you start your business from scratch, and even plan to sell products with your own hands, you will need to purchase literally everything - from production and trading equipment to household appliances and uniforms for staff. You will need, first of all, an oven, an apparatus for sifting flour, a dough table, and a proofer. The freezer also does not hurt. This is the minimum that you need to purchase at first. Further, as you strengthen your market position, you can slowly expand and buy the necessary units. In addition, you will need to purchase trading counters, a special display case for baking, as well as cabinets for storing it. Since this expense item is the largest, then perhaps you should consider buying used units. Sometimes, by the way, you can buy very high-quality equipment for the bakery for half the price.
Staff
If you yourself are not a professional in the matter of creating bakery products, you should be puzzled by the search for an intelligent technologist. You will also need directly bakers-confectioners (two people per shift) and two sellers. As for the cleaning lady, at first it is possible to distribute her duties among the main staff, for an additional fee, of course. At first, you can not take an accountant either. If you have some knowledge, all calculations can be carried out independently or use the services of a so-called third-party specialist.
Authorization papers
After all the preceding paragraphs are completed, you will need to obtain a permit for activity from Rospotrebnadzor in the form of an appropriate conclusion. In addition, representatives of the fire supervision service should give the go-ahead for work. And you should also go through the certification procedure with the Federal Agency for Metrology and Technical Regulation. It must be remembered that bakers, confectioners, sellers, and a technologist must have a valid medical book.
Selection of suppliers of raw materials
Explain that both the quality and the appearance of baking depend on the feedstock , not even an amateur is needed. In addition, the financial side of the issue also matters - it is advisable to make purchases at the lowest possible prices. Therefore, the question of choosing serious, trustworthy suppliers should definitely be seriously considered when drawing up a business plan. It should be understood that if the same flour can be purchased in large quantities, then perishable products like butter, cream, etc., taking into account the specifics of the production started, must be purchased in small quantities. Therefore, it would be worthwhile to find a good intermediary, best of all a private trader who will always be ready to treat your problems with understanding. By the way, in this regard, it can be very beneficial to cooperate with farms. It is recommended to search for suppliers in the production process, concluding verbal agreements with them, procurement should be carried out immediately before the launch of the bakery.
Advertising
When preparing a bakery business plan, this issue also needs attention. There is no special need to launch a large-scale advertising campaign, nevertheless, some steps are still worth taking. Pay particular attention to the sign and the name. The first should be bright and attract attention, the second must be made harmonious and such that it is associated with the type of output and is unbroken. You must admit that a bakery shop called “Pyshka” can be found in virtually every city. Therefore, when creating a name, you need to work hard and try to come up with something of your own, original. In addition, who knows, maybe just at that moment you are creating a true brand that, after many years, will be recognizable throughout the country.
Methods such as distribution of leaflets, a sign on advertising stands for ads justify themselves and bring results. Holding numerous promotions in the form of morning or evening discounts and similar events will facilitate the work of word of mouth - that is, satisfied customers will tell friends about you and thus deliver new customers.
Financial component
When compiling a business plan, this component of it should be worked out with special care.
You started a rather expensive enterprise - a bakery opens from scratch, therefore, most likely, you will have to take a loan to implement your plan, and therefore all calculations must be checked and double-checked. In addition, when calculating how much money it will take to buy the same equipment, it should be understood that there’s no reason to buy, say, a natural wood counter, it’s quite possible to get by with its plastic counterpart at first. The same applies to the same, for example, oven. Why do you need to buy expensive products of a famous brand? Today you can buy quite decent equipment from a Russian or even a Chinese manufacturer at a reasonable price. So, we calculate the costs:
- Approximately $ 50,000 will be spent on equipment.
- For all kinds of equipment and furniture - about two.
- Rent (per month) will cost about 2-2.5 thousand dollars.
- Repair of the premises - another 5 thousand dollars.
- Paperwork - $ 500
We are counting. One time will have to lay out about 60 thousand dollars.
Monthly costs:
- The rent is the same 2-2.5 thousand dollars.
- The salary (of a baker, a technologist, a seller — in general, all the service personnel) will require about $ 5,000 a month.
- Utility - $ 500.
- Advertising - 300 dollars.
That is, a month will have to spend about 8-9 thousand. Plus the cost of purchasing raw materials. As practice shows, the net income of a bakery, after tax, is about 3-4 thousand dollars. According to experts, this type of business is able to recoup itself within a year and a half.
It is clear that these figures can be called quite averaged and able to vary depending on the area in which it is planned to open a bakery. After all, let’s say, rents in Moscow and the provinces are different concepts. As well as salaries. Nevertheless, such an example of a bakery’s business plan can be taken as a basis, even if you decide to open a business in a small city. Equipment, as you know, has the same cost both in the capital and in the area. As for some other expenses, they can be easily calculated for your area.
Conclusion
We tried to tell you as much as possible about how to open a bakery from scratch. And we can conclude that with the right approach to business, this type of business is quite cost-effective and is able to bring normal income to the owner. However, if you decide to open such an enterprise, you must have a carefully developed business plan in hand, which will become the key to success.