Today we are witnessing the rapid development of the World Wide Web. As a result, virtual stores are becoming increasingly popular. Those who have already made online purchases must have come across a service such as pickup. What it is is described in the article.
What is pickup?
Pickup is a condition of the transaction, according to which the buyer independently carries out the transportation of the purchased goods. Implementation of this type of delivery can occur in the following ways: pedestals, export from the warehouse by your own transport or through points of delivery of other companies.
Almost all virtual stores offer pickup. This allows the buyer to choose a more suitable time to pick up the goods on their own and at the same time save on delivery. This service is very popular and is considered the most convenient. Especially if the object of the transaction are overall things, the transfer of which can cost a lot of money. In such cases, pickup is considered the best solution.
Benefits of the service for the seller
At the stage of opening an online store, pickup is an ideal way to organize delivery. After all, there is no customer base yet, and a “newcomer” to the market always causes some distrust. Earn a reputation and create a competent implementation scheme can be a variety of after-sales service, a variety of which is pickup. This allows the seller to benefit from the following parameters:
- convenience, since the buyer takes all the costs of organizing the transportation;
- cost - the seller does not bear the additional costs of delivery to the buyer.
But for each virtual store, this service can have a different effect. So, pickup can stimulate sales or, conversely, reduce. It is very difficult to predict the situation, therefore it is considered optimal if the company offers different delivery methods.
The advantages of pickup for the buyer
The most beneficial service is for the client. Pickup is a form of retail. So, the buyer receives these main advantages:
- Speed of delivery of goods - the customer can almost immediately arrive for a purchase. It is enough to place an order on the store website. The picker will prepare the goods and deliver it to the pickup point, where the buyer can pick it up. At the same time, other delivery methods take much longer and the client is obliged to wait for the goods.
- The service is free - the client pays only the cost of the goods. In addition, he has the opportunity to save money by refusing courier services.
- The customer has the right to inspect the goods, check their characteristics, appearance and, if necessary, exchange or return. In addition, if there is a wide range of products, the buyer can make additional purchases.
- The buyer picks up the goods at a convenient time for him. The client does not need to wait for the courier, who may get stuck in traffic or delay in the delivery of previous orders.
- If the store has a developed network of pick-up points, the customer can choose the most suitable store.
What problems can arise when pickup?
Despite all the advantages of the service, some difficulties may arise if the participants in the trading operation choose pickup. This is due to the features of this type of delivery. The most common problem is that the client does not pick up the order. He may change his mind to redeem a thing or even forget it.
The second possible problem is a decrease in the average bill. The fact is that the pick-up service is used when purchasing for a certain amount. As a rule, these are inexpensive goods. Therefore, in many online stores there is a tendency to decrease the average check. Another common problem that accompanies pickup is the additional cost of transportation to the point of issue. For example, a seller may transfer goods to a pickup center through a courier service. If the order is small, then such a purchase will be unprofitable. Well, if it comes to a large batch of products, then it is more convenient to use the services of a courier.